{"id":10058,"date":"2019-11-18T17:00:09","date_gmt":"2019-11-18T22:00:09","guid":{"rendered":"https:\/\/blog.brainstation.io\/?p=10058"},"modified":"2020-05-20T16:26:54","modified_gmt":"2020-05-20T20:26:54","slug":"what-we-learned-at-social-media-week-toronto","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/what-we-learned-at-social-media-week-toronto","title":{"rendered":"What We Learned at Social Media Week Toronto\u00a0"},"content":{"rendered":"

Social Media Week (SMW) 2019 held its Toronto conference last week, and the global event brought together a wide range of marketing professionals and experts. Attendees were eager to explore the impact of social media on the digital and social landscape.\u00a0<\/span><\/p>\n

Throughout the four-day conference, one theme was abundantly clear: Be authentic!\u00a0<\/span><\/p>\n

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We\u2019ve heard this message before, but despite these warnings, it\u2019s easy for Marketers to fall into the trap of producing conversion-centric content. Panelists shared their advice for creating value-based ads that both engage and inspire. They also discussed the importance of creating authentic relationships with your audience.\u00a0<\/span><\/p>\n

Let\u2019s take a closer look at some of the things we learned at SMW 2019.<\/span><\/p>\n

(Value-Based) Content is King<\/span><\/h2>\n

As Jeff Goldnebert of Abacus Agency put it, \u201cyou can\u2019t out-perform bad creative.\u201d The experts and panelists from SMW repeatedly reminded us that noteworthy advertising content tends to be values-based (in that it says something about the company\u2019s greater ethos), with campaigns that tell a relatable story.\u00a0<\/span><\/p>\n

When it came to setting standards for content production, both Blue Ant Plus and Pinterest had similar filters with which to gauge the quality of their content.\u00a0<\/span><\/p>\n

Blue Ant Plus aims to produce content that is:\u00a0<\/b><\/p>\n