{"id":10132,"date":"2019-11-27T10:47:05","date_gmt":"2019-11-27T15:47:05","guid":{"rendered":"https:\/\/blog.brainstation.io\/?p=10132"},"modified":"2020-05-15T13:12:06","modified_gmt":"2020-05-15T17:12:06","slug":"7-sessions-not-to-miss-at-data-ai-marketing-toronto-conference-and-expo","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/7-sessions-not-to-miss-at-data-ai-marketing-toronto-conference-and-expo","title":{"rendered":"7 Sessions Not to Miss at Data & AI Marketing Toronto Conference and Expo"},"content":{"rendered":"

The Data & AI Marketing Toronto Conference and Expo is kicking off next week! The two-day event is expected to draw more than 1,000 attendees, with more than 60 speakers\u2060, 35 exhibiting brands, case studies, and solutions workshops.\u00a0<\/span><\/b><\/p>\n

Interested in checking out the conference? Register now and <\/span>use the code \u201cBRAINSTATION\u201d<\/span><\/a> and you can get 20 percent off your ticket.<\/span><\/b><\/p>\n

Still on the fence? Here are seven sessions you really shouldn\u2019t miss.\u00a0<\/span><\/p>\n

What Your Use of Data Says About the Viability of Your Marketing Culture<\/b><\/h3>\n

December 2nd, 10 am<\/span><\/p>\n

Heather Ritchie, the Head of Campaign Strategy and Executive Producer of Futurithmic at Nokia, leads this session, which explores how Nokia uses data to make its Futurithmic content platform stronger each month. It will look at how data was used to set up the program, the data used monthly to evaluate success, and how data can be used to make constant improvements.\u00a0\u00a0<\/span><\/p>\n

Insights Through Big Data Vs. Artificial Intelligence<\/b><\/h3>\n

December 2nd, 1:30 pm\u00a0<\/span><\/p>\n

Danielle Th\u00e9, the Senior Product Manager at Wattpad digs into how artificial intelligence can provide us with insights that big data analytics never could. To get there, we have to understand the difference between insights from big data vs. artificial intelligence, and the importance of continually collecting data.<\/span><\/p>\n

Let\u2019s Talk Privacy, Fireside Chat Hosted by IAB<\/b><\/h3>\n

December\u00a0 2nd, 4:30 pm<\/span><\/p>\n

Hosted by the Interactive Advertising Bureau Of Canada, this fireside chat with Holt Renfrew’s Corporate Privacy Officer Kristina Smith explores privacy matters in the age of big data collection. As the ability to collect data continues to get easier, how can we ensure the security of consumer data?<\/span><\/p>\n

Unlocking Data to Activate Your Locations<\/b><\/h3>\n

December 3rd, 8:45 am<\/span><\/p>\n

In this session, Mike Jolly, the<\/span> Global Head of Measurement and Insights at Waze, looks at how some of the most innovative brands are taking charge of their destination-based data to help move people to physical storefronts. By building location insights into a brand\u2019s campaign, and embracing a test and learn mindset, brands can quickly prove what works \u2013 and scale results.<\/span><\/p>\n

Loyalty Isn’t Dead…Yet!\u00a0<\/b><\/h3>\n

December 3rd, 9:30 am<\/span>
\nFeaturing executives from Nissan Canada, Facebook, Bank of Montreal, and Phillips North America, this panel discussion explores how your business can shift from targeting a customer transaction to a focus on creating a lasting relationship with your customer.<\/span><\/p>\n

Using Data to More Effectively Deliver Stories<\/b><\/h3>\n

December 3rd, 3:30 pm<\/span><\/p>\n

In this session, Sean Stanleigh, the Head of Globe Content Studio at the Globe And Mail, showcases how the newsroom and the content studio use data and social listening to make future storytelling decisions for their audience and their advertising clients.<\/span><\/p>\n

Panel: Machine Learning Marketers<\/b><\/h3>\n

December 3rd, 4:45 pm<\/span><\/p>\n

This panel discussion features speakers from G Adventures, Rogers, York University, and more, and will explore how marketers are using machine learning for anything from content creation to collecting in-depth analytics. Find out how team leaders are managing high expectations for their employees to upgrade their skill-sets and the shifts in their team\u2019s dynamics.<\/span><\/p>\n

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Become a Data Scientist in just 12 weeks!<\/p>\n

BrainStation’s Data Science Diploma Program<\/a> is a full-time, 12-week program that provides professionals with the skills and experience to start a new career in data.<\/p>\n

Speak to a Learning Advisor<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The Data & AI Marketing Conference and Expo is kicking off next week in Toronto! Here are seven sessions you really shouldn\u2019t miss.<\/p>\n","protected":false},"author":7,"featured_media":10136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[330,343,160,685],"tags":[494,810,875,332,331,405,1122,1123,512,134,1121,656],"yoast_head":"\n7 Sessions Not to Miss at Data & AI Marketing Toronto Conference and Expo | BrainStation\u00ae Blog<\/title>\n<meta name=\"description\" content=\"The Data & AI Marketing Conference and Expo is kicking off next week in Toronto! 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