{"id":10495,"date":"2020-01-27T12:29:16","date_gmt":"2020-01-27T17:29:16","guid":{"rendered":"https:\/\/blog.brainstation.io\/?p=10495"},"modified":"2021-01-28T15:54:43","modified_gmt":"2021-01-28T20:54:43","slug":"what-does-an-information-designer-do","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/what-does-an-information-designer-do","title":{"rendered":"What Does an Information Designer Do?"},"content":{"rendered":"\n

Information design is an increasingly important niche in the graphic design world. <\/span><\/b><\/p>\n\n\n\n

Unlike other types of Designers focused primarily on aesthetics \u2014 making something look attractive and appealing \u2014 Information Designers are coupling those principles with the ultimate goal of making information accessible and clear.<\/span><\/b><\/p>\n\n\n\n

While conveying information through design dates way back to early street signs or hand-drawn maps, this field is now highly specialized thanks to the power of modern technology and data collection.<\/span><\/b><\/p>\n\n\n\n

\u201cIt\u2019s the pleasing, efficient, visual presentation of information that can be used to drive insights and create value,\u201d explains Christopher Moorehead, Director of Information Design at leading professional services firm PricewaterhouseCoopers.<\/span><\/b><\/p>\n\n\n\n

\u201cIf you’re not creating value with it, it’s not information design \u2014 it’s a pretty picture.\u201d<\/span><\/b><\/p>\n\n\n\n

Information Designers typically work for design agencies, newspapers, or professional services firms, providing design work with specific targets in mind: Corporate clients, readers, or users of a particular system, like a transit network, for example.<\/span><\/b><\/p>\n\n\n\n

And their output can be diverse, from infographics in a publication to wayfinding systems in the real world.<\/span><\/b><\/p>\n\n\n\n

So what, exactly, do Information Designers do day-to-day?<\/span><\/p>\n\n\n\n

Research and Brainstorming<\/b><\/h2>\n\n\n\n

Before diving into any project, there\u2019s always a period of research and brainstorming to understand how best to convey information so it makes sense to someone viewing it.<\/span><\/p>\n\n\n\n

\u201cWe tend to think about our audiences and who we are working with, and I think it’s fundamental that we have this human-centered aspect to the data processes,\u201d <\/span>says <\/span>Isabel Meirelles, a professor in the faculty of design at Toronto-based OCAD University.<\/span><\/p>\n\n\n\n

While explaining her daily workflow <\/span>in a blog post<\/span><\/a>, UK-based Information Designer Non Wood offered an example of building a wireframe infographic for a client and starting from the basic groundwork of understanding the client\u2019s goals and brainstorming key points and visual ideas.<\/span><\/p>\n\n\n\n

\u201cI find additional reading and research essential to being able to design information; it\u2019s crucial to understand content before being able to design for it,\u201d she adds.<\/span><\/p>\n\n\n\n

Analyzing and Presenting Data<\/b><\/h2>\n\n\n\n

A major part of modern information design is analyzing and presenting data, whether it\u2019s financial charts in a report for a client or a news-based infographic in a consumer magazine \u2014 and doing so in a way that communicates the information clearly and effectively to real people.<\/span><\/p>\n\n\n\n

\u201cYou need to understand data. And you need to have a little interest in cognitive psychology,\u201d says Moorehead.<\/span><\/p>\n\n\n\n

Meirelles says this part of the role is so crucial given the massive amounts of information we\u2019re now collecting as a society, since unpacking it requires a thorough understanding of data analysis and a keen sense of ethical boundaries when you\u2019re interpreting it.<\/span><\/p>\n\n\n\n

Moorehead says the final product of all that data-crunching needs to be beneficial, not just easy to understand. \u201cIt’s creating value for the user, but not necessarily financial value,\u201d he explains. \u201cTake wayfinding. It keeps you from getting lost and wasting time.\u201d<\/span><\/p>\n\n\n\n

And it also needs to be accurate, he stresses.<\/span><\/p>\n\n\n\n

\u201cIt\u2019s about using the correct chart for the type of data,\u201d Moorehead says, \u201cand don’t mislead people with data.\u201d<\/span><\/p>\n\n\n\n

Applying Design Principles<\/b><\/h2>\n\n\n\n

There\u2019s no question information design is built on traditional design principles, and modern Information Designers use those guidelines to boost the clarity of their work.<\/span><\/p>\n\n\n\n

Moorehead says while designing a project, he\u2019ll always use best practices stemming from those principles with a clear purpose in mind.<\/span><\/p>\n\n\n\n

Composition, for instance, is key, he says. But picking a design element like a typeface isn\u2019t just about making it pleasing to the eye, but also ensuring that the work is easy for your audience to read and follows accessibility requirements.<\/span><\/p>\n\n\n\n

Same goes with color choices. One report Moorehead worked on involved using specific colors for different departments throughout the entire document \u2014 allowing people to scan quickly and instantly know what area was being discussed.<\/span><\/p>\n\n\n\n

\u201cEvery color is supposed to have a meaning, like color-coding information,\u201d he explains. \u201cWe never use color just because it’s pretty.\u201d<\/span><\/p>\n\n\n\n

After the research, brainstorming, data analysis, and design phases are over, Information Designers then have to deliver project proofs to their managers, editors or clients \u2014 followed by re-jigging the design until the final product is just right.<\/span><\/p>\n\n\n\n

Find out more about BrainStation\u2019s UX Design courses<\/a>. <\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Information Designers can work for design agencies, media outlets, and even government bodies. But what, exactly, do Information Designers do?<\/p>\n","protected":false},"author":7,"featured_media":10500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[158,157],"tags":[1197,1198,190,546,112],"yoast_head":"\nWhat Does an Information Designer Do? | BrainStation\u00ae Blog<\/title>\n<meta name=\"description\" content=\"Information Designers can work for design agencies, media outlets, and even government bodies. 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