{"id":10535,"date":"2020-02-06T13:49:59","date_gmt":"2020-02-06T18:49:59","guid":{"rendered":"https:\/\/blog.brainstation.io\/?p=10535"},"modified":"2021-01-28T15:50:57","modified_gmt":"2021-01-28T20:50:57","slug":"how-to-build-a-digital-marketing-portfolio","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/how-to-build-a-digital-marketing-portfolio","title":{"rendered":"How to Build a Digital Marketing Portfolio"},"content":{"rendered":"\n

Cover letters, resumes, and networking are an important part of the job application process. But to really stand out and show off your skills, there\u2019s another tool that every <\/span>digital marketing<\/span><\/a> professional should add to their job search toolkit: the portfolio. <\/span><\/p>\n\n\n\n

To help you create a portfolio that will score job interviews, we asked BrainStation Instructor \u2013 and Shopify Social Media Producer \u2013 Francesca Saraco some common questions about digital marketing portfolios. <\/span><\/p>\n\n\n\n

Here\u2019s why you need a portfolio and how to create one that will boost your profile in the competitive digital marketing industry. <\/span><\/p>\n\n\n\n

Why Do You Need a Digital Marketing Portfolio? <\/b><\/h2>\n\n\n\n

Whether you\u2019re looking for a job or you love your job, it\u2019s never a bad idea to have a digital marketing portfolio on the go. <\/span><\/p>\n\n\n\n

\u201cIt\u2019s important to have a showcase of your work because you never know when you\u2019ll be asked for it,\u201d says Saraco. \u201cShowcasing your work helps you be discovered by potential employers. Plus, it\u2019s nice to see how far you\u2019ve come, how much you\u2019ve grown and the different trajectories your work has taken.\u201d <\/span><\/p>\n\n\n\n

Keeping an up-to-date portfolio shows that you\u2019re dedicated and engaged, and could lead to new connections or even job offers. <\/span><\/p>\n\n\n\n

What Is in a Digital Marketing Portfolio? <\/b><\/h2>\n\n\n\n

It\u2019s easy to guess what kind of work a writer, designer or web developer might showcase in their portfolio. But when it comes to a digital marketing portfolio, the content might be less obvious. That\u2019s because digital marketing often involves teamwork, strategic thinking, and planning that can\u2019t always be captured in a writing sample or image. <\/span><\/p>\n\n\n\n

\u201cSometimes people in more strategy-driven roles are more challenged with what they can put in a portfolio because their work is thinking based,\u201d says Saraco. <\/span><\/p>\n\n\n\n

The solution, says Saraco, is to show a tangible product, credit the team you worked with and then explain what your role was. <\/span><\/p>\n\n\n\n

For example, you could feature a few photos from an Instagram campaign with a caption that describes your role: Did you develop the strategic plan? Write the copy? Coordinate the digital ad buy? Explain your role and how you contributed to the results. <\/span><\/p>\n\n\n\n

Sharing analytics information alongside visuals is another way to highlight your skills (especially for search engine marketing or search engine optimization projects), but be sure you can back up what your role was and how you contributed to success. <\/span><\/p>\n\n\n\n

What Can I Include in My Portfolio If I Don\u2019t Have Work Experience in Digital Marketing?  <\/b><\/h2>\n\n\n\n

Students enrolled in any of BrainStation\u2019s <\/span>marketing courses<\/span><\/a> complete hands-on work that will result in portfolio-worthy content.  <\/span><\/p>\n\n\n\n

\u201cProjects from school are a great portfolio piece to show your thinking process and skills,\u201d says Saraco. <\/span>For example, XX student-developed XX project as part of BrainStation\u2019s digital marketing course and featured in on their portfolio (linked). <\/span><\/i><\/p>\n\n\n\n

Sharing your personal brand online is another way to highlight your skills and experience. <\/span><\/p>\n\n\n\n

\u201cYou can showcase your own content, whether that\u2019s an email newsletter that you write biweekly, or a strong Twitter presence or Instagram presence. That can be shown off in a portfolio to show potential employers how you think and how you create,\u201d says Saraco. <\/span><\/p>\n\n\n\n

If you prefer to keep your personal profiles private, consider starting a passion project (like an Instagram or blog dedicated to houseplants or cooking) and featuring it on your portfolio. <\/span><\/p>\n\n\n\n

Can I Feature Client Work on My Portfolio? <\/b><\/h2>\n\n\n\n

If you do have digital marketing work experience, you might be wondering if it\u2019s okay to feature client work in your portfolio. To avoid any issues, it\u2019s important to ask first. <\/span><\/p>\n\n\n\n

\u201cSimply emailing and asking for consent goes a long way. This is something you can do as your exiting a job or internship, or when a project is complete,\u201d says Saraco.<\/span><\/p>\n\n\n\n

When featuring client work Saraco also emphasizes the importance of crediting others who worked on the project. <\/span><\/p>\n\n\n\n

\u201cDon\u2019t take credit for content that\u2019s not yours, that’s really important. There is no shame in crediting collaborators on a project. It shows that you can work on a team,\u201d says Saraco. <\/span><\/p>\n\n\n\n

I\u2019m Ready to Make a Portfolio, Now What?  <\/b><\/h2>\n\n\n\n

There are plenty of free or cheap websites that offer ready-made or customizable templates for online portfolios.  <\/span><\/p>\n\n\n\n

When building a portfolio, the portfolio itself becomes an example of your work, so it\u2019s important to choose a platform that you\u2019re comfortable using. Squarespace, Wix, and Weebly are just a few of the options available. <\/span><\/p>\n\n\n\n

\u201cKeep it nice and organized, create a nice user experience and show off your personality,\u201d says Saraco. <\/span><\/p>\n\n\n\n

Once your portfolio is ready to go, make it easy to find by adding a link in your resume, on your LinkedIn page and your social media accounts.<\/span><\/p>\n\n\n\n

Find out more about BrainStation’s digital marketing courses<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

To help you create a standout portfolio, we asked Shopify Social Media Producer Francesca Saraco common questions about digital marketing portfolios.\u00a0<\/p>\n","protected":false},"author":7,"featured_media":10536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[169],"tags":[136,134,848,137],"yoast_head":"\nHow to Build a Digital Marketing Portfolio | BrainStation\u00ae Blog<\/title>\n<meta name=\"description\" content=\"To help you create a standout portfolio, we asked Shopify Social Media Producer Francesca Saraco common questions about digital marketing portfolios.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brainstation.io\/blog\/how-to-build-a-digital-marketing-portfolio\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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