{"id":10633,"date":"2020-02-26T16:27:37","date_gmt":"2020-02-26T21:27:37","guid":{"rendered":"https:\/\/blog.brainstation.io\/?p=10633"},"modified":"2020-05-19T11:43:03","modified_gmt":"2020-05-19T15:43:03","slug":"finding-inspiration-as-a-product-designer","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/finding-inspiration-as-a-product-designer","title":{"rendered":"Finding Inspiration as a Product Designer at Shutterstock"},"content":{"rendered":"<p>In this quickly developing tech landscape, it&#8217;s important to stay curious and always be learning. There&#8217;s no better way to be <a href=\"https:\/\/brainstation.io\/blog\/5-female-tech-trailblazers-who-are-changing-the-industry\/\" target=\"_blank\" rel=\"noopener noreferrer\">inspired<\/a> than by following in the footsteps of <a href=\"https:\/\/brainstation.io\/blog\/women-in-tech-advice-from-5-female-leaders\" target=\"_blank\" rel=\"noopener noreferrer\">industry leaders<\/a>.<\/p>\n<p>With that in mind, we spoke with Product Design Manager Rose Matsa on what it&#8217;s like to work at <a href=\"https:\/\/www.shutterstock.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shutterstock<\/a>, and how she finds inspiration when designing new products.<\/p>\n<div class=\"lead-grid-container\">\n<div class=\"lead__card\">\n<div class=\"lead__image\"><img decoding=\"async\" class=\"hide--mobile\" src=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2020\/03\/Design3.jpg\" alt=\"Icon\"><\/div>\n<div class=\"lead__content\">\n<p id=\"lead__heading\" class=\"heading--4\">Become a UX Designer in just 12 weeks!<\/p>\n<p class=\"lead__description\">BrainStation&#8217;s <a href=\"https:\/\/brainstation.io\/course\/online\/user-experience-design?utm_source=Blog&amp;utm_medium=BlogPost&amp;utm_campaign=blogLead\" target=\"_blank\" rel=\"noopener noreferrer\">User Experience Diploma Program<\/a> is a full-time, 12-week program that equips professionals with the skills and experience to start a new career in design.<\/p>\n<p id=\"lead__button--margin\"><a id=\"lead__button--hover\" class=\"lead__button\" href=\"https:\/\/brainstation.io\/book-call\/remote-user-experience-design-bootcamp?utm_source=Blog&amp;utm_medium=BlogPost&amp;utm_campaign=blogLead\" target=\"_blank\" rel=\"noopener noreferrer\">Speak to a Learning Advisor<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2020\/02\/headshot-rose-matsa.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-10639\" src=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2020\/02\/headshot-rose-matsa-736x1024.jpg\" alt=\"\" width=\"431\" height=\"600\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/headshot-rose-matsa-736x1024.jpg 736w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/headshot-rose-matsa-216x300.jpg 216w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/headshot-rose-matsa-768x1068.jpg 768w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/headshot-rose-matsa.jpg 801w\" sizes=\"(max-width: 431px) 100vw, 431px\" \/><\/a><\/p>\n<p><strong>What are your main tasks as a Product Designer?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As a Product Design Manager at Shutterstock, I\u2019ve transitioned from an individual contributor-focused role to a primarily managerial role. My main tasks are creating alignment with the teams I work with, defining product design strategy, and supporting my direct reports and the UX team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means there are a lot of meetings on my calendar these days, but I\u2019m also finding ways to carve out time for strategic ideation, and to pore over the latest customer feedback, which fuels the aforementioned ideation.<\/span><\/p>\n<p><strong>What are some big projects you\u2019ve worked on, or are currently working on at Shutterstock?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Last year I had the opportunity to bring to life one of my favorite projects I\u2019ve ever worked on: a brand new homepage for our returning customers, with a focus on personalization. The project is ambitious in that it is attempting to change customers\u2019 expectations of what a stock content website can offer them. Several rounds of user research led to the final design that we shipped, and I\u2019m proud to say it\u2019s a wholly user-centric experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The other big project I\u2019m working on currently is consolidating our customer feedback in one single, searchable platform, to empower our teams to make strategic decisions with customer needs top of mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to the above, I\u2019ve also been facilitating a number of coding workshops for the Shutterstock UX team. The goal is to empower our Designers to build their own experiments, create more complex, real-world prototypes, and to foster more effective communication and collaboration between Designers and Developers.&nbsp;<\/span><\/p>\n<p><strong>What advice do you have for keeping a product fresh and relevant? How do you decide what features to push forward?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Take the time to really listen to your customers. Conduct user research, and do it as often as you can. Eventually, you\u2019ll start to see the patterns and common pain points, and you\u2019ll understand them so deeply that the ideas you push forward are not only addressing those pain points but are also innovative. To truly be fresh and relevant, one piece of advice I always share with new Designers on the team is to spend more time analyzing and understanding the tech industry at large beyond just Shutterstock\u2019s direct competitors.<\/span><\/p>\n<p><a href=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-26-at-2.19.52-PM.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-10641 size-large\" src=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-26-at-2.19.52-PM-1024x521.png\" alt=\"screenshot of shutterstock personalized home page\" width=\"1024\" height=\"521\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-26-at-2.19.52-PM-1024x521.png 1024w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-26-at-2.19.52-PM-300x153.png 300w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-26-at-2.19.52-PM-768x391.png 768w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-26-at-2.19.52-PM-960x488.png 960w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-26-at-2.19.52-PM.png 1327w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><strong>What teams do you collaborate with to take a product from ideation to completion?&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">On a daily basis, I collaborate with several of our product pods (made up of Product Managers, Designers, and Engineers), as well as my UX family within the company. Outside of those teams, I work closely with our Global Customer Care team, who has a direct line to our customers, as well as our data analytics, marketing, and content teams.<\/span><\/p>\n<p><strong>What role does user research play in product design at Shutterstock?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">User research is a huge part of our product design efforts. We support all of our Designers in planning and conducting their own research. We\u2019re constantly optimizing our research process to diversify when and how we talk to customers, and how we capture and share feedback in an impactful way.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More recently, we\u2019ve placed emphasis on bringing the customer feedback to project stakeholders in the form of soundbites and video highlight reels, so that it truly resonates and creates empathy. When you\u2019ve got everyone on the same page, it\u2019s much easier to agree on a way forward, and translate that into a user experience that actually gets shipped.<\/span><\/p>\n<p><strong>Have you had any mentors? If so, in what ways did they help you develop your career?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The people that have deeply inspired me have mostly been from outside the design industry. I had an Art History professor in college who I really looked up to, whose passion for life and art was infectious. She was in her sixties at the time, and, as an underwater archaeologist, she spent every summer diving in search of ancient shipwrecks in the Mediterranean Sea. I went out of my way after my first class with her to take her more advanced course on Greek art history and ended up becoming her in-class Greek translator. She taught me how to appreciate art. I think of her often.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During my first couple of years at Shutterstock, I had a colleague that I worked with closely who mentored me on how to give thoughtful feedback. I learned a lot from him and I believe I\u2019m a more effective manager because of having worked with him.<\/span><\/p>\n<p><a href=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2020\/02\/noguchi.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-10643\" src=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2020\/02\/noguchi-1024x576.jpg\" alt=\"picutre of noguchi working on art piece\" width=\"600\" height=\"338\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/noguchi-1024x576.jpg 1024w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/noguchi-300x169.jpg 300w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/noguchi-768x432.jpg 768w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/noguchi-960x540.jpg 960w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/noguchi.jpg 1200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><strong>Who are some creators or industry professionals that you\u2019re inspired by?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m inspired by multidisciplinary Artists and Designers who have found ways to create without compromising on method, medium, and vision; especially those who have blurred the lines between applied and fine arts. I\u2019m a jack-of-all-trades, generalist of sorts who wants to make many things in many forms, and I aspire to someday be able to do that without being limited by my professional circumstances.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Design legends like Isamu Noguchi as well as Charles and Ray Eames are huge inspirations. Among contemporary Designers, a few that come to mind are Designer\/Maker Andrew Neyer, Joseph Guerra and Sina Sohrab of Visibility Studio, and creative partnerships like the New York-based Egg Collective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m also a huge admirer of Designer and writer Craig Mod. Craig\u2019s views on technology as a self-described \u201cskeptical technology optimist\u201d align with, while often challenging, my own evolving feelings on technology and how it affects and shapes our lives.<\/span><\/p>\n<div class=\"lead-grid-container\">\n<div class=\"lead__card\">\n<div class=\"lead__image\"><img decoding=\"async\" class=\"hide--mobile\" src=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2020\/03\/Design3.jpg\" alt=\"Icon\"><\/div>\n<div class=\"lead__content\">\n<p id=\"lead__heading\" class=\"heading--4\">Learn design skills to boost your career \u2013 from home!<\/p>\n<p class=\"lead__description\">BrainStation offers <a href=\"https:\/\/brainstation.io\/online-live?utm_source=Blog&amp;utm_medium=BlogPost&amp;utm_campaign=blogLead\" target=\"_blank\" rel=\"noopener noreferrer\">Online Live Certificate Courses<\/a> in UX design, UI design, and design thinking. Attend live classes and interact with peers and expert Instructors from anywhere in the world.<\/p>\n<p id=\"lead__button--margin\"><a id=\"lead__button--hover\" class=\"lead__button\" href=\"https:\/\/brainstation.io\/book-call?utm_source=Blog&amp;utm_medium=BlogPost&amp;utm_campaign=blogLead\" target=\"_blank\" rel=\"noopener noreferrer\">Speak to a Learning Advisor<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>How does Shutterstock encourage new ideas and creative thinking in the workplace?&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The Product and UX teams regularly run design sprints to explore new ideas centered around important initiatives. The format is such that it allows breakthroughs in approach that are a few steps beyond just simple iteration.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a company, we also have twice-a-year hackathon events where cross-functional teams come together to build new and exciting things. Many of the projects that have come out of our hackathons have gone on to become part of the Shutterstock platform. For example, our \u201cview in room\u201d augmented reality feature for mobile which went into production shortly after being presented as a hackathon project.<\/span><\/p>\n<p><a href=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2020\/02\/MG_1496-e1582750994275.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-10565\" src=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2020\/02\/MG_1496-e1582750994275-1024x862.jpg\" alt=\"\" width=\"600\" height=\"505\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/MG_1496-e1582750994275-1024x862.jpg 1024w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/MG_1496-e1582750994275-300x253.jpg 300w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/MG_1496-e1582750994275-768x647.jpg 768w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/MG_1496-e1582750994275-960x809.jpg 960w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><strong>Are there any unexpected everyday things that have inspired you while designing something new?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">One of my favorite things to do when starting something new is sketching my ideas on paper before doing anything digitally. I find that the format helps me put things down quickly without thinking about any of the details too much. With that kind of ease and speed, an initial idea can turn into several offspring ideas in the span of a few minutes. This method, a kind of brainstorm conversation between myself and the paper, often leads me down unexpected, but always promising, paths.<\/span><\/p>\n<p><strong>What are your favorite resources to stay up-to-date with the latest trends in product design?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ve been a subscriber of the <\/span><span style=\"font-weight: 400;\">Sidebar.io<\/span><span style=\"font-weight: 400;\"> daily newsletter for years. It\u2019s a good combination of industry-specific resources and inspiring miscellaneous content. I also really enjoy the <\/span><span style=\"font-weight: 400;\">Track Changes podcast<\/span><span style=\"font-weight: 400;\"> by the folks at Postlight; the conversations are candid and insightful, and the guests are top notch.&nbsp;<\/span><\/p>\n<p><strong>What\u2019s an old design trend you wish would become popular again?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">There isn\u2019t one specific design trend that I wish to see return, but, in general, I\u2019d like to see more diversity in user interface design. I was there when CSS Zen Garden became <\/span><i><span style=\"font-weight: 400;\">the<\/span><\/i><span style=\"font-weight: 400;\"> destination for web design inspiration (how old does that make me?), and I was very inspired by it. By contrast, the web is looking very uniform these days, and even though that has come with benefits for users and product teams alike, it\u2019s also stifling creativity in many ways.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tooling for building websites has gotten so complicated that we spend too much time figuring out how to improve loading times, and there\u2019s nearly no time left for testing the waters with new and unexpected things. I\u2019m not suggesting we should trade one for the other; I\u2019m saying we need to shift the balance back toward creativity. To clarify even further, that doesn\u2019t mean to cram more stuff, more animations, or more illustrations on a webpage, but rather to boldly consider taking away stuff, however one defines <\/span><i><span style=\"font-weight: 400;\">stuff<\/span><\/i><span style=\"font-weight: 400;\"> in their own role. To be creative means to think differently, then apply that thinking in the interfaces we design.<\/span><\/p>\n<p><a href=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2020\/02\/HANS-J-WEGNER_20copie.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-10644 size-full\" src=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2020\/02\/HANS-J-WEGNER_20copie.jpg\" alt=\"hans wegner designing chair porotype\" width=\"333\" height=\"229\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/HANS-J-WEGNER_20copie.jpg 333w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/HANS-J-WEGNER_20copie-300x206.jpg 300w\" sizes=\"(max-width: 333px) 100vw, 333px\" \/><\/a><\/p>\n<p><strong>Do you have a favorite product, service, or experience that gives you design envy?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Well designed, timeless furniture will do that for me. Take almost any chair designed by Hans Wegner, for instance. On the digital side of things, I\u2019ve been surprised by how quickly I\u2019ve gotten accustomed to using Apple Pay when I\u2019m out and about. It\u2019s so quick and seamless. It\u2019s amazing because multiple pieces of hardware and software have to learn to speak to each other for this particular interaction to work, and the Designers and Engineers at Apple have pulled it off really well, in my opinion.<\/span><\/p>\n<p><a href=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2020\/02\/shutterstock-office.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-10645\" src=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2020\/02\/shutterstock-office-1024x683.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/shutterstock-office-1024x683.jpg 1024w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/shutterstock-office-300x200.jpg 300w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/shutterstock-office-768x512.jpg 768w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2020\/02\/shutterstock-office-960x640.jpg 960w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><strong>What\u2019s next for Shutterstock?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Shutterstock is a creative platform for high-quality assets, tools, and services meant for storytellers of all sizes, in all industries, all over the world. With our newly-appointed CEO, the strategic direction for the company will have a strong focus on driving performance and efficiency in the customer workflow to help them deliver impactful stories that capture and captivate their audiences in today\u2019s increasingly content-driven world.<\/span><\/p>\n<p>&#8212;<\/p>\n<p><em>Learn more about <a href=\"http:\/\/bit.ly\/3cdaeHK\" target=\"_blank\" rel=\"noopener noreferrer\">Design Thinking<\/a>, <a href=\"http:\/\/bit.ly\/2Tgu9wQ\" target=\"_blank\" rel=\"noopener noreferrer\">Product Management<\/a>, and <a href=\"http:\/\/bit.ly\/2vmzGK2\" target=\"_blank\" rel=\"noopener noreferrer\">UX Design courses.&nbsp;<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We spoke with Product Design Manager Rose Matsa on what it&#8217;s like to work at Shutterstock and how she finds inspiration when designing new products.<\/p>\n","protected":false},"author":7,"featured_media":10655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[336,157,793],"tags":[111,1228,531,1226,690,1217,112,1227],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Finding Inspiration as a Product Designer at Shutterstock | BrainStation\u00ae Blog<\/title>\n<meta name=\"description\" content=\"We spoke with Product Design Manager Rose Matsa on what it&#039;s like to work at Shutterstock and how she finds inspiration when designing new products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brainstation.io\/blog\/finding-inspiration-as-a-product-designer\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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