{"id":12095,"date":"2020-09-04T15:57:47","date_gmt":"2020-09-04T19:57:47","guid":{"rendered":"https:\/\/brainstation.io\/blog\/?p=12095"},"modified":"2021-01-28T14:56:11","modified_gmt":"2021-01-28T19:56:11","slug":"alumni-stories-inclusive-spaces-in-real-life-and-online","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/alumni-stories-inclusive-spaces-in-real-life-and-online","title":{"rendered":"Alumni Stories: Creating Inclusive Spaces in Real Life and Online"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

In 2016, Mathieu Bellemare had an idea for an app; he just didn\u2019t know how to design it. That initial desire to bring his ideas to life led him to BrainStation\u2019s UX Design bootcamp<\/a>, and ultimately towards a career in Product Design. <\/p>\n\n\n\n

Design, however, isn\u2019t all that Bellemare does; he\u2019s also the Co-Founder of Yohomo, Toronto\u2019s leading site for the artistic Queer community. <\/p>\n\n\n\n

Yohomo<\/a> works to bring Toronto\u2019s LGBTQ2+ communities together by highlighting parties, events, plays, screenings, marches, and exclusive Spotify playlists. They also host a seasonal gay bash for everyone to come together and celebrate.<\/p>\n\n\n\n

We spoke with Bellemare about Yohomo and how his success in UX and Product design helped him build a career and passion project.<\/p>\n\n\n\n

Creating a Community Around Music and Dance<\/h2>\n\n\n\n

Bellemare’s Co-Founders Armand Digdoyo and Phil Villeneuve once worked as DJs, and they were often asked about other events to attend in the nightlife scene.<\/p>\n\n\n\n

\u201cPeople have been isolated by social media bubbles and it\u2019s hard to discover certain events if you don\u2019t already have an ‘in’. So, we decided to create a website that would make it possible for anyone to find events in Toronto through a simple Google search,\u201d Bellemare said.  <\/p>\n\n\n\n

The more events they shared, the wider their audience grew, and with Toronto queer magazines in short supply since the shuttering of publications like FAB or the end of the print edition of Xtra<\/em><\/a>,<\/em> Yohomo quickly filled a void.  <\/p>\n\n\n\n

\"Group<\/figure>\n\n\n\n

\u201cWhat started with just a couple of friends browsing for events, grew into a full blog, collaborations with visual artists for merch, fundraisers, in-person events, etc.\u201d The trio now work with a team of collaborators, including Writers, DJs, Graphic Artists, Performers, and more. <\/p>\n\n\n\n

A unique component to the Yohomo community is their exclusive music playlists and partnership with Spotify. \u201cWe had an opportunity to partner up with Spotify in our second year and that started a full Spotify channel<\/a> in which we highlight queer talent and the songs we love,\u201d he said. <\/p>\n\n\n\n

\u201cMy job is mostly to manage the musical voice of our playlists as well as communicating with new artists […] and finding a way to showcase their talent!\u201d<\/p>\n\n\n\n

Building Design Systems<\/h2>\n\n\n\n

When Bellemare isn\u2019t working on finding the next best musical talent, his day is filled with conversations about systematic design as a Product Designer at Apply Digital.<\/p>\n\n\n\n

\u201cI would say most of my work is around creating solid design systems with a focus on inclusion and accessibility. I consult and help on a lot of projects in regards to digital accessibility, which tends to be overlooked in the industry,\u201d Bellmare shared.<\/p>\n\n\n\n

\u201cThe truth is, people need a lot of convincing in order to realize the importance of accessibility, and it just so happens that I love to convince people!\u201d<\/p>\n\n\n\n

Creating an Inclusive Tech Space <\/h2>\n\n\n\n

We asked Bellemare what the tech community should do to be more inclusive of the Queer community, but understandably, he remarks that it\u2019s a loaded question and a lot of action is required.<\/p>\n\n\n\n

\"The<\/figure><\/div>\n\n\n\n

\u201cI think more than ever the effort needs to be on the intersectionality of the Queer community. It’s important we work on removing the classist barrier that exists currently in technology at all levels, but mostly at the founder and C-suite level,\u201d he shares.<\/p>\n\n\n\n

\u201cDiverse leaders get you diverse teams, diverse ideas and companies only profit from including inclusive practices that are simply more representative of the audience.\u201d<\/p>\n\n\n\n

Building a Design Skill Set <\/h2>\n\n\n\n

Bellemare was a singer before joining the tech scene, so when it came to design, he had to start from the basics. He shares the high-intensity environment at BrainStation was exactly what he needed to learn quickly. <\/p>\n\n\n\n

More than anything he says, BrainStation helped him understand how to learn and learn enough to eventually launch his own journey into design. He notes that BrainStation\u2019s project-based learning encourages students to be \u201ca bit crazier, louder, and riskier about [their] ideas, since there was no fear of expectations. This attitude still carries me to this day to take risks in everything I do and push the envelope.\u201d<\/p>\n\n\n\n

After his experience, Bellemare has fond memories of his time at BrainStation. \u201cI still have a couple of good friends from that experience, both students and teachers, and they are always there to back me up or give me the tips on what is happening in the industry.\u201d <\/p>\n\n\n\n

When asked what Bellemare was most proud of at Yohomo, he just laughed.<\/p>\n\n\n\n

\u201cOf course this is too hard to respond to!\u201d He said. \u201cThe latest thing we do is always our proudest. We are four years old, so still have a lot of objectives to fill and we do that by doing a little something new every month!\u201d<\/p>\n\n\n\n

So, then what\u2019s next? <\/p>\n\n\n\n

\u201cI can’t reveal too much yet! But, lots of new content, videos, a possible expansion across Canada and hopefully a return of our quarterly parties when possible. We love to get together with our crowd, especially when it involves outdoors, blazing sun, and stupid bubbly fruity drinks!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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