{"id":12807,"date":"2021-05-03T10:32:07","date_gmt":"2021-05-03T14:32:07","guid":{"rendered":"https:\/\/brainstation.io\/blog\/?p=12807"},"modified":"2022-01-11T18:03:37","modified_gmt":"2022-01-11T23:03:37","slug":"how-to-become-a-digital-leader-in-2021","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/how-to-become-a-digital-leader-in-2021","title":{"rendered":"How to Become a Digital Leader"},"content":{"rendered":"\n<p>With the rapid rate of change in today\u2019s digital world, leaders must understand disruptive technologies \u2013 both those that are currently molding the market as well as those hovering on the horizon \u2013 and how to leverage the latest tech innovations to stand out in a crowded competitive field.<\/p>\n\n\n\n<p>But how do you strategize for the future when even the present is in flux?<\/p>\n\n\n\n<p>To find out, BrainStation gathered a panel of cross-functional business and technology leaders from <strong>Twitch, Amazon Web Services, The New York Times, <\/strong>and <strong>Peloton<\/strong> to break down the most important disciplines, technologies, and trends that any forward-thinking professional should be thinking about now and into the future.<\/p>\n\n\n\n<p>You can watch the recap here:<\/p>\n\n\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/543809303\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>A User-Centric Future<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>As more and more businesses are wisely trying to prioritize user experience, forward-thinking companies are looking for ways to turn up the volume on customer feedback.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>As a direct-t0-consumer brand, Peloton is ahead of the pack in this area. As Peloton Director of Product Arjun Gopalratnam explains, Peloton members are uniquely vocal and honest with their opinions. And when it\u2019s time to make decisions that affect its product or experience, Peloton is sure to bring its members along for the ride.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u201cWhen you have a brand that has such obsessive loyalty as ours does, people really feel like you are part of their family and they won\u2019t hesitate to tell you their feedback, positive or negative. We use every bit of that to improve the product,\u201d Gopalratnam said.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u201cWe use that kind of information to figure out which direction we\u2019re going to go.\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>User feedback is of course crucial when the company is testing, too.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u201cWe often launch software to a small subset of the population. We determine if it&#8217;s hitting our KPI, whatever we were trying to move. And if it isn&#8217;t, we&#8217;re not shy about pulling it back, maybe canceling that and regenerating it internally and then pushing it forward again.\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>An important point about being user-centric now and into the future? Doing so requires considering the needs of all users in all their global diversity, pointed out Sharmeen Browarek Chapp, Twitch\u2019s Vice President of Community.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u201cDigital leadership means being conscious of the responsibility that we carry in a world where our online products reach people across the world, across country borders,\u201d Chapp said. \u201cWe have to take a global perspective of how we design our products for our customers and have that be at the heart of everything that we do.\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>The Era of Data Continues<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>In recent years, big data has dominated discussions around business and tech, with companies scrambling to invest in data science and analytics \u2013 as well as subset disciplines like machine learning and A.I. \u2013 to unlock the power and potential of the reams of data now being collected.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>But when it comes to converting all that information into insights, most businesses are only scratching the surface of what is possible. In BrainStation\u2019s 2020 Digital Skills Survey, for instance, 83 percent of data professionals ranked the data literacy in their organization as intermediate or low \u2013 and given the ever-growing amounts of data being collected, that data literacy gap needs to close, fast.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u201cIf you look at IDC data coming out of Internet of Things sensors \u2013 that could be a sensor on your tire or a traffic light or on a boat in the ocean \u2013 the data that\u2019s coming in there has now increased four hundred percent. That means that in the last year, 56 billion connected devices will generate 79 zettabytes of data,\u201d said Sandy Carter, Vice President, WWPS Partners and Programs for Amazon Web Services (AWS).\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u201cWe are seeing a gap, but a resurgence in the focus on data. We\u2019re seeing more and more organizations try to utilize data in the cloud to make better business decisions,\u201d she added.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u201cWhether an organization is a large enterprise or a small business, this data-led approach \u2013 especially as you\u2019re digitizing \u2013 will turn out to be more and more important.\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Meanwhile, forward-thinking companies are also already thinking about the effect any new privacy laws or regulation could have on the collection of data.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u201cIn the age of increasing privacy policies, the traditional methods brands used to target audiences are slowly becoming obsolete,\u201d said Keith McLeod, Vice President, Marketing Operations, The New York Times. \u201cI personally think right now that for brands, that\u2019s the No. 1 thing we\u2019re thinking about: how we will operate in the future without using cookies. You really can\u2019t talk to your customers in the future in the way we know today.\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>No Process is Safe from Scrutiny<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Sometimes, being forward-thinking requires taking a long look at what you\u2019ve done in the past.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>That was true for The New York Times. As McLeod explained it, the company has transformed itself and remained effective and efficient in part by constantly re-evaluating its practices and processes.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u201cLet me set the table for everyone who might remember The New York Times as the old grey lady \u2013 at this point, it\u2019s more than just a core newspaper or digital asset. We have products in cooking, games, we also have ventures in TV like <em>Modern Love<\/em>, working with Amazon. So it&#8217;s a huge entity. It&#8217;s a media company now with over seven million subscribers,\u201d McLeod said. \u201cAs it pertains to innovation, when I think deeply about it, it\u2019s not just technology innovation.\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u201cWe spent a good part of the year essentially just doing addition by subtraction. We were decommissioning various tools and platforms that really no longer met our strategic initiatives,\u201d he added.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u201cReally, our commitment and dedication to process and process re-engineering is part of our DNA.\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>A Hard Look at Soft Skills<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>When looking ahead to an uncertain future, it\u2019s tempting to focus on the hard, technical skills that will surely be needed to leverage the latest leading-edge technologies.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>But several leaders on BrainStation\u2019s panel pointed out that the most essential quality for thriving in an ever-changing landscape is actually a soft skill: curiosity.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u201cI actually lean more heavily on the soft skills than the technical skills,\u201d said Gopalratnam. \u201cI think empathy and experimentation and understanding of other people is so important in order to push any of our organizations forward.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u201cAlong with that, I would describe curiosity as being really key and kind of indicative of whether someone is going to succeed or not.\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Carter agreed that an inquisitive nature is a quality most digital leaders seem to share.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u201cOn average, we as adults only ask about 10 questions a day, but all of these digital leaders ask hundreds of questions a day,\u201d said Carter, citing research in the book <em>The Creator\u2019s Code: The Six Essential Skills of Extraordinary Entrepreneurs.<\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u201cIf you\u2019ve ever been in a narrative review with Jeff Bezos, you know that\u2019s true \u2013 he wants to know everything. He\u2019s curious,\u201d she continued. \u201cI do believe that a digital leader needs to have digital literacy and the soft skills of curiosity to really breakthrough with those new disruptions that digital enables you to do.<strong>\u201d<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>Lessons From the Pandemic<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>No company could really have planned for the pandemic, so the recent health crisis tested virtually everyone\u2019s ability to adapt and adjust.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>As Browarek Chapp explained, the lessons learned during this time are too valuable to be ignored.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u201cIn this new world of digital leadership, we have to be flexible. The pandemic put us in a situation that nobody would have anticipated, but it&#8217;s also taught us that we can work remotely and we can still be successful companies driving change across the world,\u201d Browarek Chapp said.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u201cI really encourage everybody to think about how in a future where things might be going back to normal, it&#8217;s going to be a new normal. It&#8217;s not the one that was before. And so how do we want to adapt the way our teams work together to build great products for customers? And what does that look like moving forward?\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Others on the panel agreed that, with help from work management platforms, having employees working from home hasn\u2019t hurt productivity.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u201cFrankly, we&#8217;re actually delivering and getting products and assets out the door faster than we actually were in person,\u201d McLeod said.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><em>Want to become a digital leader? Find out more about BrainStation&#8217;s <a href=\"https:\/\/brainstation.io\/course\/online\/digital-leadership\">Digital Leadership and Innovation course<\/a>.<\/em><\/p>\n<p><em>(This article was last updated in January 2022.)<\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>Watch a recap of &#8220;How to Become a Digital Leader in 2021&#8221; \u2013 the latest instalment in BrainStation\u2019s 2021 Digital Leadership Event Series.<\/p>\n","protected":false},"author":117,"featured_media":12813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1298,1276],"tags":[567,1290,136],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Become a Digital Leader | BrainStation\u00ae Blog<\/title>\n<meta name=\"description\" content=\"Watch a recap of a panel discussion on &quot;How to Become a 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