{"id":1850,"date":"2015-02-26T19:14:06","date_gmt":"2015-02-26T19:14:06","guid":{"rendered":"\/1850"},"modified":"2018-06-20T12:53:24","modified_gmt":"2018-06-20T16:53:24","slug":"2015226the-top-5-digital-skills-for-2015","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/2015226the-top-5-digital-skills-for-2015","title":{"rendered":"The Top 5 Digital Skills of 2015"},"content":{"rendered":"

\"The<\/a><\/p>\n

 <\/p>\n

2014 was a whirlwind of a year. Since I\u00a0wrote\u00a0An Open Letter to Technology Educators<\/a>\u00a0approximately a year ago, a lot had changed for BrainStation and we’ve learned a lot along the way.\u00a0Two things haven\u2019t changed: software is still \u201ceating the world\u201d and our goal to empower 1 million people by 2020 is more alive than ever.<\/p>\n

At the end of 2014, BrainStation was acquired by Konrad Group, a global leader in the consumer and enterprise technology space. In collaboration, BrainStation is revamping our curricula and programming, introducing new courses and workshops, and expanding across North America. So, we thought it would be valuable (and fun!) to get together and identify the top 5 digital skill sets we\u2019re seeing out there:<\/p>\n

1. Front-End Web Development<\/em><\/strong>:<\/em><\/p>\n

What<\/strong>: For those that are unfamiliar with web development, it can be broken down into \u201cfront-end\u201d and \u201cback-end\u201d. If we use the comparison of a car, the front-end would be everything you can see and touch; the leather seats, red paint and sleek bumper. The back-end would be the engineering \u201cunder the hood\u201d that makes the car work that you can\u2019t see; the engine, distributor and braking system. Now think of a website, the overall structure and aesthetics that you can see; the colours, buttons and fonts are the front-end, the data storage, processing and overall integration is the back-end.<\/p>\n

Why<\/strong>: You don\u2019t need to become a full-time developer to benefit from increasing your technical knowledge. A solid foundation of web development will allow you to\u00a0bridge the communication gap<\/a>\u00a0that exists in all industries to operate more effectively.<\/p>\n

2. User Experience Design:<\/em><\/strong><\/p>\n

What:\u00a0<\/strong>UX design focuses on maximizing the user\u2019s overall experience with a product, this can be digital or physical. We\u2019ve all sat in a chair that is too stiff or too low, and I\u2019m sure we\u2019ve all found a chair that is extremely comfortable and supportive. In the digital space, I\u2019m sure we\u2019ve all clicked on buttons in the wrong spot, and I\u2019m sure we\u2019ve also had seamless checkouts using an ecommerce platform. These are the differences between bad and good user experiences and all are driven by a framework that would include everything from research to interviews to actually creating a blueprint of the solution.<\/p>\n

Why:<\/strong>\u00a0Today\u2019s digital users are busy and impatient. They demand a seamless online experience thats gets them what they want as fast as possible. Understanding the thought process behind an effective user experience can make a huge difference in keeping users engaged with your products. The happier they are with their experience, the better your chances of conversion are. It is said that a good user experience can be noticed instantaneously, but a great user experience goes unnoticed because it\u2019s that smooth.<\/p>\n

3. Growth Hacking\/Digital Marketing:<\/em><\/strong><\/p>\n

What:<\/strong>\u00a0Growth hacking and digital marketing are extremely hot topics and continue to evolve as the internet changes and becomes embedded into our everyday lives in different ways. This can include everything from digital advertising (think of billboards and banners in the physical space) to email marketing (think to the days of print mail…whomp whomp!) to push notifications on your smart devices.<\/p>\n

Why:<\/strong>\u00a0The methods by which a potential \u201ccustomer\u201d can be reached are changing at an alarming rate. Understanding the basics of social media is only the start, as there is a complete science involved in listening to, speaking to and converting visitors into users, paying customers, or whatever your key objective is (typically to buy what you\u2019re selling!)<\/p>\n

4. Digital Product Management:<\/em><\/strong><\/p>\n

What:<\/strong>\u00a0If you think of a Product Manager in the \u201cphysical space\u201d for something like a corporate building, they are the ones resourcing teams, setting deadlines, and overall managing the expectations and results of the build. A digital product can be classified as anything that is built without physical resources; there is no steel, no lumber or paint. Facebook and your local pubs\u2019 website are both examples of digital product, obviously built out with completely different goals in mind.<\/p>\n

Why?<\/strong>\u00a0While there are definitely similarities between \u201cphysical\u201d and \u201cdigital\u201d project management, it truly is another world. For digital product management you aren\u2019t using any physical resources, just people and their time. Knowing how to motivate people, establish appropriate roadmaps and the tools\/softwares needed to manage projects is essential to your success at delivering the appropriate digital solution.<\/p>\n

5. Mobile Development:<\/em><\/strong><\/p>\n

What:<\/strong>\u00a0Mobile development includes building out software or an overall experience that can be scaled across our handheld devices: smartphones and tablets.<\/p>\n

Why?<\/strong>\u00a0We have already become a mobile first society and there is no shortage of stats that solidify that the industry is only going to get bigger. For example, the average user is engaging about 200 times a day with their mobile device of choice, spending an average of two hours and 21 minutes a day on them. Let\u2019s aim to be less of a user and more of a creator!<\/p>\n

By Jason Field, Co-Founder at BrainStation<\/p>\n

This post originally appeared in TechVibes<\/a>.<\/strong><\/p>\n

Interested in taking a course with BrainStation? Check out our upcoming courses<\/a>.<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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