{"id":2343,"date":"2015-07-16T13:43:14","date_gmt":"2015-07-16T13:43:14","guid":{"rendered":"\/?p=2343"},"modified":"2015-11-03T19:31:45","modified_gmt":"2015-11-03T19:31:45","slug":"digital-marketing-done-right-brands-that-are-killing-it-in-the-twittersphere","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/digital-marketing-done-right-brands-that-are-killing-it-in-the-twittersphere","title":{"rendered":"Digital Marketing Done Right | Brands That Are Killing It In The Twittersphere"},"content":{"rendered":"

<\/b>There are no set rules when it comes to digital marketing. Some things work, some things don\u2019t. One thing that seems to work consistently, however, is wit and creativity. Of course there is a time and a place for a formal digital marketing campaign, but some of the best marketing plays we\u2019ve seen have been about as far as you can get from the traditional style of marketing. Not surprisingly, that might be the reason for their success.<\/p>\n

Here are our top picks:<\/strong><\/p>\n

Groupon<\/b> – @Groupon<\/a>: The ecommerce site delivers great deals on products, services, and activities to subscribers. Whoever is in charge of managing their social presence should start doing stand up comedy. Their digital marketing is also something to marvel at from an engagement standpoint. One of their most hilarious posts<\/a> was on Facebook a few months back. Make sure you check the comments section!<\/p>\n

\"Screen<\/a><\/p>\n

Oreo <\/b>– @Oreo<\/a>: The marketing team behind everyone\u2019s favourite twistable, dunkable, cookie is phenomenal. They\u2019re constantly producing relevant and creative posts. A couple of their biggest hits were the result of real-time marketing. Check out their awesome tweet from the 2013 Super Bowl<\/a> power failure and one of their tweets about gay pride<\/a>!<\/p>\n

\"Screen<\/a><\/p>\n

Domino\u2019s Pizza<\/b> – @dominos<\/a>: If you aren\u2019t already in the mood for pizza (and let\u2019s face it, who isn\u2019t 24\/7?), then the marketing crew behind Domino\u2019s Pizza will surely put you in one. And they\u2019ll probably make you laugh while they\u2019re at it. When your stomach\u2019s grumbling and you\u2019re in the mood for some cheesy humour (see what I did there?), head to their Twitter page and check out tweets like this one<\/a>.<\/p>\n

\"Screen<\/a><\/p>\n

Old Spice<\/b> – @OldSpice<\/a>: You would be hard pressed to find someone who hasn\u2019t heard of the Old Spice Guy. He\u2019s funny, he\u2019s unexpected, he\u2019s memorable. \u2018The Man Your Man Could Smell Like\u2019 isn\u2019t the only great part about Old Spice\u2019s marketing efforts though. The rest of their content is usually just as comical, and at least in the case of their Twitter feed, it does a good job of mixing in some non-sales related stuff<\/a>.<\/p>\n

\"Screen<\/a><\/p>\n

Taco Bell<\/b> – @tacobell<\/a>: We like Mexican food, you like Mexican food. If not, you may want to consult your family physician, pronto. Either way though, Taco Bell\u2019s social marketing will put a smile on your face. They are especially good at engaging with customers, and rewarding loyal ones. Most importantly, they understand just how much you can eat<\/a>.<\/p>\n

\"Screen<\/a><\/p>\n

Charmin <\/b>– @Charmin<\/a>: There\u2019s a lot of potential for creativity and humour when it comes to being a toilet paper company. A potty joke here and there, a play on words, you name it and the social marketing team at Charmin has it covered. Everyone uses some variation of their product, whether they want to admit it or not, and Charmin does a great job of tackling the subject head on. Their social team often makes funny and relatable posts like this one<\/a>.<\/p>\n

\"Screen<\/a><\/p>\n

What brands do you follow and love on Twitter? Tweet us at @BrainStation!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

There are no set rules when it comes to digital marketing. Some things work, some things don\u2019t. One […]<\/p>\n","protected":false},"author":7,"featured_media":2374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[169],"tags":[171,136,134,137,172,173,170],"yoast_head":"\nDigital Marketing Done Right | Brands That Are Killing It In The Twittersphere | BrainStation\u00ae Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brainstation.io\/blog\/digital-marketing-done-right-brands-that-are-killing-it-in-the-twittersphere\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Done Right | Brands That Are Killing It In The Twittersphere | BrainStation\u00ae Blog\" \/>\n<meta property=\"og:description\" content=\"There are no set rules when it comes to digital marketing. Some things work, some things don\u2019t. One […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brainstation.io\/blog\/digital-marketing-done-right-brands-that-are-killing-it-in-the-twittersphere\" \/>\n<meta property=\"og:site_name\" content=\"BrainStation\u00ae Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-16T13:43:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-11-03T19:31:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2015\/07\/iStock_000028641964_Large.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3289\" \/>\n\t<meta property=\"og:image:height\" content=\"2202\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BrainStation\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brainstation.io\/blog\/#website\",\"url\":\"https:\/\/brainstation.io\/blog\/\",\"name\":\"BrainStation\u00ae Blog\",\"description\":\"The Digital Learning Company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brainstation.io\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brainstation.io\/blog\/digital-marketing-done-right-brands-that-are-killing-it-in-the-twittersphere#primaryimage\",\"url\":\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2015\/07\/iStock_000028641964_Large.jpg\",\"contentUrl\":\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2015\/07\/iStock_000028641964_Large.jpg\",\"width\":3289,\"height\":2202,\"caption\":\"Hashtag notification concept\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brainstation.io\/blog\/digital-marketing-done-right-brands-that-are-killing-it-in-the-twittersphere#webpage\",\"url\":\"https:\/\/brainstation.io\/blog\/digital-marketing-done-right-brands-that-are-killing-it-in-the-twittersphere\",\"name\":\"Digital Marketing Done Right | Brands That Are Killing It In The Twittersphere | BrainStation\u00ae Blog\",\"isPartOf\":{\"@id\":\"https:\/\/brainstation.io\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/brainstation.io\/blog\/digital-marketing-done-right-brands-that-are-killing-it-in-the-twittersphere#primaryimage\"},\"datePublished\":\"2015-07-16T13:43:14+00:00\",\"dateModified\":\"2015-11-03T19:31:45+00:00\",\"author\":{\"@id\":\"https:\/\/brainstation.io\/blog\/#\/schema\/person\/9f37983a6c4da6cf5dd422481ac8cf11\"},\"breadcrumb\":{\"@id\":\"https:\/\/brainstation.io\/blog\/digital-marketing-done-right-brands-that-are-killing-it-in-the-twittersphere#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brainstation.io\/blog\/digital-marketing-done-right-brands-that-are-killing-it-in-the-twittersphere\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brainstation.io\/blog\/digital-marketing-done-right-brands-that-are-killing-it-in-the-twittersphere#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brainstation.io\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Marketing Done Right | Brands That Are Killing It In The Twittersphere\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/brainstation.io\/blog\/#\/schema\/person\/9f37983a6c4da6cf5dd422481ac8cf11\",\"name\":\"BrainStation\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brainstation.io\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/80c14b8388838ae1453aec36606b232d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/80c14b8388838ae1453aec36606b232d?s=96&d=mm&r=g\",\"caption\":\"BrainStation\"},\"description\":\"BrainStation is a global leader in digital skills training, empowering businesses and brands to succeed in the digital age. Established in 2012, BrainStation has worked with over 250 instructors from the most innovative companies, developing cutting-edge, real-world digital education that has empowered more than 50,000 professionals and some of the largest corporations in the world.\",\"url\":\"https:\/\/brainstation.io\/blog\/author\/brainstation\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Marketing Done Right | Brands That Are Killing It In The Twittersphere | BrainStation\u00ae Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brainstation.io\/blog\/digital-marketing-done-right-brands-that-are-killing-it-in-the-twittersphere","og_locale":"en_US","og_type":"article","og_title":"Digital Marketing Done Right | Brands That Are Killing It In The Twittersphere | BrainStation\u00ae Blog","og_description":"There are no set rules when it comes to digital marketing. Some things work, some things don\u2019t. One […]","og_url":"https:\/\/brainstation.io\/blog\/digital-marketing-done-right-brands-that-are-killing-it-in-the-twittersphere","og_site_name":"BrainStation\u00ae Blog","article_published_time":"2015-07-16T13:43:14+00:00","article_modified_time":"2015-11-03T19:31:45+00:00","og_image":[{"width":3289,"height":2202,"url":"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2015\/07\/iStock_000028641964_Large.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"BrainStation","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/brainstation.io\/blog\/#website","url":"https:\/\/brainstation.io\/blog\/","name":"BrainStation\u00ae Blog","description":"The Digital Learning Company","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brainstation.io\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brainstation.io\/blog\/digital-marketing-done-right-brands-that-are-killing-it-in-the-twittersphere#primaryimage","url":"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2015\/07\/iStock_000028641964_Large.jpg","contentUrl":"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2015\/07\/iStock_000028641964_Large.jpg","width":3289,"height":2202,"caption":"Hashtag notification concept"},{"@type":"WebPage","@id":"https:\/\/brainstation.io\/blog\/digital-marketing-done-right-brands-that-are-killing-it-in-the-twittersphere#webpage","url":"https:\/\/brainstation.io\/blog\/digital-marketing-done-right-brands-that-are-killing-it-in-the-twittersphere","name":"Digital Marketing Done Right | Brands That Are Killing It In The Twittersphere | BrainStation\u00ae Blog","isPartOf":{"@id":"https:\/\/brainstation.io\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brainstation.io\/blog\/digital-marketing-done-right-brands-that-are-killing-it-in-the-twittersphere#primaryimage"},"datePublished":"2015-07-16T13:43:14+00:00","dateModified":"2015-11-03T19:31:45+00:00","author":{"@id":"https:\/\/brainstation.io\/blog\/#\/schema\/person\/9f37983a6c4da6cf5dd422481ac8cf11"},"breadcrumb":{"@id":"https:\/\/brainstation.io\/blog\/digital-marketing-done-right-brands-that-are-killing-it-in-the-twittersphere#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brainstation.io\/blog\/digital-marketing-done-right-brands-that-are-killing-it-in-the-twittersphere"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brainstation.io\/blog\/digital-marketing-done-right-brands-that-are-killing-it-in-the-twittersphere#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brainstation.io\/blog"},{"@type":"ListItem","position":2,"name":"Digital Marketing Done Right | Brands That Are Killing It In The Twittersphere"}]},{"@type":"Person","@id":"https:\/\/brainstation.io\/blog\/#\/schema\/person\/9f37983a6c4da6cf5dd422481ac8cf11","name":"BrainStation","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brainstation.io\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/80c14b8388838ae1453aec36606b232d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/80c14b8388838ae1453aec36606b232d?s=96&d=mm&r=g","caption":"BrainStation"},"description":"BrainStation is a global leader in digital skills training, empowering businesses and brands to succeed in the digital age. Established in 2012, BrainStation has worked with over 250 instructors from the most innovative companies, developing cutting-edge, real-world digital education that has empowered more than 50,000 professionals and some of the largest corporations in the world.","url":"https:\/\/brainstation.io\/blog\/author\/brainstation"}]}},"_links":{"self":[{"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/posts\/2343"}],"collection":[{"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/comments?post=2343"}],"version-history":[{"count":2,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/posts\/2343\/revisions"}],"predecessor-version":[{"id":2373,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/posts\/2343\/revisions\/2373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/media\/2374"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/media?parent=2343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/categories?post=2343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/tags?post=2343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}