{"id":2862,"date":"2015-09-25T14:54:06","date_gmt":"2015-09-25T14:54:06","guid":{"rendered":"http:\/\/blog.brainstation.io\/?p=2862"},"modified":"2015-11-10T19:40:18","modified_gmt":"2015-11-10T19:40:18","slug":"5-steps-to-build-your-personal-brand","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/5-steps-to-build-your-personal-brand","title":{"rendered":"5 Steps to Build Your Personal Brand"},"content":{"rendered":"

\"Coffee<\/a><\/p>\n

How do you set yourself apart?<\/strong> With job markets becoming increasingly competitive, it takes more than having a College or University degree on your resume. What once functioned as a stamp of hireability is now becoming more and more obsolete – what really matters is having hands-on experience ‘doing’ versus ‘studying’. Company culture has also become a priority for employers when building out their businesses, therefore personality and interests are becoming important aspects to look for in job applicants. So, how do you make yourself stand out from a pile of resumes? Start by building and marketing your personal brand<\/strong>.<\/p>\n

1. Do an audit of your social media presence<\/strong><\/p>\n

Social media is arguably the most effective way to showcase and build your personal brand. The first step is to decide what platforms you want to focus on. It\u2019s better to put energy into building a few, really strong accounts than to spread yourself thin across many for the sake of having a presence. For example – if you\u2019re more of a visual person, perhaps Twitter isn\u2019t for you – skipping out on Twitter isn’t the be-all-end-all of building your presence, rather it prevents people from searching your profile, only to find you haven\u2019t tweeted in 2 years and have 23 followers.<\/p>\n

That said, if you plan on being involved with other brands, for example freelance blogging, it doesn\u2019t hurt to have a handle so that people can tag you when sharing your content. But, if you\u2019re going to do that, I suggest noting in your Twitter bio that this is not your most active platform (feel free to get cheeky), and use it as an opportunity to lead people to your well-developed account, such as Instagram, Pinterest, your YouTube channel or blog.<\/p>\n

Next, build a content calendar. What kind of content do you want to share? How often do you want to tweet, pin or Insta? Are you a blogger or vlogger? What content do you have scheduled for the next month? If you\u2019re creating content, how do you plan on getting it exposure?<\/p>\n

For example:<\/p>\n