{"id":2934,"date":"2015-10-05T14:03:14","date_gmt":"2015-10-05T14:03:14","guid":{"rendered":"http:\/\/blog.brainstation.io\/?p=2934"},"modified":"2020-05-14T14:46:32","modified_gmt":"2020-05-14T18:46:32","slug":"why-digital-marketers-should-learn-code","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/why-digital-marketers-should-learn-code","title":{"rendered":"Why Digital Marketers Should Learn Code"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">From Social Media and E-Mail Marketing, to reviewing increasingly complicated data, marketing is continually evolving on a daily basis.<span class=\"Apple-converted-space\">\u00a0 <\/span>\u2018Digital Marketers\u2019 have adapted to this new landscape but how many actually understand the inner workings of these campaigns?<span class=\"Apple-converted-space\">\u00a0 <\/span>How many will be able to change a CTA or fix a broken link without referring to a dev team?<span class=\"Apple-converted-space\">\u00a0 <\/span>This is why I believe learning web development is incredibly important for any marketer looking to make their mark in the industry.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Here are a few examples why learning code will be helpful for any digital marketer.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Don\u2019t Waste Money<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">It\u2019s easy to throw $50,000 to buy your social media presence, but how efficient is it?<span class=\"Apple-converted-space\">\u00a0 <\/span>As a digital marketer, you can run various campaigns to maximize your ROI.<span class=\"Apple-converted-space\">\u00a0 <\/span>From A\/B testing in e-mail campaigns, to reviewing your website CTA\u2019s, you can save yourself unnecessary dollars on inefficient campaigns.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Quick Fixes<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">A lot of the times, you need to consult your dev team for simple changes to your website.<span class=\"Apple-converted-space\">\u00a0 <\/span>This takes time away from your dev team from working on higher level tasks and sometimes can take weeks to complete.<span class=\"Apple-converted-space\">\u00a0 <\/span>With a basic understanding of HTML and CSS, marketers can do simple tasks such as changing photos to updating hyperlinks without having to bug your dev team.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Communicate Effectively<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">When you do consult with your dev team, communicating clearly will push your project forward.<span class=\"Apple-converted-space\">\u00a0 <\/span>Marketers with a basic understanding of how development works will know what may and may not work ahead of time.<span class=\"Apple-converted-space\">\u00a0 <\/span>Furthermore they will be able to understand the project scope and assist in ideation.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Understanding Your E-Commerce Site<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">In 2010, <a href=\"http:\/\/mashable.com\/2011\/02\/28\/forrester-e-commerce\/#uFxTxXWE9Sqo\" target=\"_blank\" rel=\"noopener noreferrer\">e-commerce sales increased 12.6% to $176.2 billion. By 2015, experts are predicting sales to reach $278.9 billion<\/a>. With basic coding knowledge, marketers can set-up simple e-commerce sites with the help of platforms such as <a href=\"https:\/\/www.shopify.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify<\/a>.<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Drive Traffic To Your Site<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Blog content is a tool to push your website\u2019s SEO.<span class=\"Apple-converted-space\">\u00a0 <\/span>According to <a href=\"http:\/\/offers.hubspot.com\/2014-state-of-inbound\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot&#8217;s 2014 State of Inbound Report<\/a>, marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.<span class=\"Apple-converted-space\">\u00a0<\/span>\u00a0With this in mind, digital marketers who consistently work on pushing out content will become successful.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Reviewing Data<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Breaking down inbound marketing activity or closed sales analytics are all important for marketers to review their sales funnel.<span class=\"Apple-converted-space\">\u00a0 <\/span>With a coding background, marketers will be able to craft dashboard charts tailored to help you review weekly analytics.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/brainstation.io\/course\/online\/remote-web-development-bootcamp\" target=\"_blank\" rel=\"noopener noreferrer\">Ready to start coding?<\/a><\/span><\/p>\n<div id=\"attachment_2962\" style=\"width: 310px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2015\/09\/11227763_10153662388403832_7873127949160986545_n.jpg\"><img aria-describedby=\"caption-attachment-2962\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-2962 size-medium\" src=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2015\/09\/11227763_10153662388403832_7873127949160986545_n-300x300.jpg\" alt=\"11227763_10153662388403832_7873127949160986545_n\" width=\"300\" height=\"300\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2015\/09\/11227763_10153662388403832_7873127949160986545_n-300x300.jpg 300w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2015\/09\/11227763_10153662388403832_7873127949160986545_n-150x150.jpg 150w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2015\/09\/11227763_10153662388403832_7873127949160986545_n-768x768.jpg 768w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2015\/09\/11227763_10153662388403832_7873127949160986545_n-109x109.jpg 109w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2015\/09\/11227763_10153662388403832_7873127949160986545_n-100x100.jpg 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-2962\" class=\"wp-caption-text\">John Yoo is the Marketing Intern at BrainStation<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>From Social Media and E-Mail Marketing, to reviewing increasingly complicated data, marketing is continually evolving on a daily [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[82,159],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - 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