{"id":4087,"date":"2016-03-15T17:56:53","date_gmt":"2016-03-15T17:56:53","guid":{"rendered":"http:\/\/blog.brainstation.io\/?p=4087"},"modified":"2020-05-21T10:25:41","modified_gmt":"2020-05-21T14:25:41","slug":"student-experience-digital-marketing-week-6-7-graeme-barker","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/student-experience-digital-marketing-week-6-7-graeme-barker","title":{"rendered":"Student Experience | Digital Marketing, Week 6 and 7 | Graeme Barker"},"content":{"rendered":"<p>Welcome to week six and seven introducing our good friends SEM and SEO. Yes, everyone knows\u00a0what these terms stand for, but what do they really mean for your business? And how do you\u00a0put them into action?<\/p>\n<p>It&#8217;s time to dig in, put on your tech hat, become a Facebook ads guru and a Google Certified Partner. Why didn&#8217;t I do this back in 2010 when these videos were made? To be honest it&#8217;s because I didn&#8217;t even know they existed.<\/p>\n<p>We&#8217;ve spent the last two classes digging deep into Facebook Advertising and Google Analytics and I feel like we&#8217;ve barely scratched the surface. Some offsite was, and is, required. I&#8217;ve been learning a ton about what I &#8220;should have&#8221; done for Beach Travellers way back when. But that&#8217;s why I&#8217;m here right? I&#8217;m already yielding great results from what we&#8217;ve learned.<\/p>\n<p><a href=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2016\/03\/facebook-ads-example.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4089\" src=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2016\/03\/facebook-ads-example.png\" alt=\"facebook ads example\" width=\"985\" height=\"519\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/03\/facebook-ads-example.png 985w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/03\/facebook-ads-example-300x158.png 300w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/03\/facebook-ads-example-768x405.png 768w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/03\/facebook-ads-example-960x506.png 960w\" sizes=\"(max-width: 985px) 100vw, 985px\" \/><\/a><\/p>\n<p>Even if I knew this Google Certification training was around way back when I wouldn&#8217;t have had\u00a0the confidence or dedication to put myself through the GA Academy. A good 10\u00ad12 hours of\u00a0studying and practice exams and I&#8217;m just about to take the final test. One thing I&#8217;ve noted and appreciated\u00a0several times, is that BrainStation educators work in the industry. Their examples are from that\u00a0day at work. &#8220;Today at Herschel I was working on exactly what we&#8217;re discussing here and this\u00a0is why it&#8217;s important.\u201d<\/p>\n<p>Working side by side with analytics and AdWords wizards!<\/p>\n<p>Next up, taking\u00a0The Google Analytics IQ Exam. It&#8217;s about three hours long and you need to score over 80 percent to\u00a0pass. Wish me luck!<\/p>\n<p>BrainStation, I think I love you.<\/p>\n<p><em><strong>Learn more about BrainStation\u2019s online <a href=\"https:\/\/brainstation.io\/course\/online\/remote-digital-marketing-bootcamp\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Marketing Bootcamp<\/a>!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to week six and seven introducing our good friends SEM and SEO. Yes, everyone knows\u00a0what these terms [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[169,70,83,84],"tags":[188,94,235,233,252,136,108,208,134,265,244,243,137,88,89],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Student Experience | Digital Marketing, Week 6 and 7 | Graeme Barker | BrainStation\u00ae Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brainstation.io\/blog\/student-experience-digital-marketing-week-6-7-graeme-barker\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Student Experience | Digital Marketing, Week 6 and 7 | Graeme Barker | BrainStation\u00ae Blog\" \/>\n<meta property=\"og:description\" content=\"Welcome to week six and seven introducing our good friends SEM and SEO. 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