{"id":4432,"date":"2016-05-11T00:23:16","date_gmt":"2016-05-11T00:23:16","guid":{"rendered":"http:\/\/blog.brainstation.io\/?p=4432"},"modified":"2020-05-15T15:15:34","modified_gmt":"2020-05-15T19:15:34","slug":"student-experience-todd-katsuyama-digital-marketing","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/student-experience-todd-katsuyama-digital-marketing","title":{"rendered":"Student Experience, Todd Katsuyama | Digital Marketing"},"content":{"rendered":"<p><strong><span class=\"s1\">Now that you\u2019re more than halfway through your course, what has been the highlight thus far?<\/span><\/strong><\/p>\n<div id=\"attachment_4433\" style=\"width: 209px\" class=\"wp-caption alignright\"><a href=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2016\/05\/Todd-BrainStation.jpg\"><img aria-describedby=\"caption-attachment-4433\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-4433 size-medium\" src=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2016\/05\/Todd-BrainStation-199x300.jpg\" alt=\"Jpeg\" width=\"199\" height=\"300\" \/><\/a><p id=\"caption-attachment-4433\" class=\"wp-caption-text\">Todd is taking Digital Marketing at BrainStation in Vancouver.<\/p><\/div>\n<p><span class=\"s1\">The part I have enjoyed most is the adaptive nature of students\u2019 feedback and inviting industry experienced Educators to provide insights in their respective fields.<span class=\"Apple-converted-space\">\u00a0 Plus in the t<\/span>he past two weeks, we had guest educators come in, like Cody, from Unbounce, who talked about everything SEO, and Conner from Junction, who shared his wisdom on growth hacking.\u00a0<\/span><\/p>\n<p class=\"p5\"><strong><span class=\"s1\">Can you tell us a bit about your final project?<\/span><\/strong><\/p>\n<p class=\"p5\"><span class=\"s1\">While the project is still a work in progress, I am constantly refining the content of the outline.<span class=\"Apple-converted-space\">\u00a0 <\/span>I am incorporating elements of what was covered in class, including SWOT analysis, user persona creation, channel plan, and keyword mapping campaigns.<\/span><\/p>\n<p class=\"p5\"><strong>How do you see yourself applying your newfound skills to your current role?<\/strong><\/p>\n<p class=\"p5\"><span class=\"s1\">I am learning new optimization techniques and digital marketing tools with each class, which is beneficial to implement into my brand.<span class=\"Apple-converted-space\">\u00a0 <\/span>I have a better understanding on selecting the relevant marketing channels, working with SEM, and SEO, just to name a few!<\/span><\/p>\n<p class=\"p5\"><strong>What have you found to be the most rewarding? Most challenging?<\/strong><\/p>\n<p class=\"p5\"><span class=\"s1\">I find the most rewarding aspect of the course is the learning environment with direct access to industry professionals who have an intimate knowledge of the newest tools, techniques, and technologies, where I can immediately apply to real-life business practices.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">Initially, what I found most challenging was the amount of content the course covers within a short 10-week span; whether it be the wealth of readings, videos, tutorials, and exploring new concepts.<span class=\"Apple-converted-space\">\u00a0 <\/span>I am now focused to apply the newly learned concepts into the final project.<\/span><\/p>\n<p class=\"p5\"><strong>What are your goals for weeks seven and eight?<\/strong><\/p>\n<p class=\"p5\"><span class=\"s1\">My goals are to implement some of the principles learned from the past few weeks into building a growth hacking plan by creating a list of social communities, identifying key influencers and advocates, and trends for social listening strategies to incorporate into the final project presentation.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">With the SEM and SEO sections already covered, I am preparing for the AdWords fundamentals exam, with the goal of being certified by the end of week eight.<span class=\"Apple-converted-space\">\u00a0 \u00a0<\/span><\/span><\/p>\n<p class=\"p9\"><em><strong>Click here to learn more about BrainStation&#8217;s <a href=\"https:\/\/brainstation.io\/course\/online\/remote-digital-marketing-bootcamp\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Marketing <\/a>course.\u00a0<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now that you\u2019re more than halfway through your course, what has been the highlight thus far? The part [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[169,83],"tags":[94,235,233,252,118,111,135,136,151,73,108,208,134,265,220,196,244,243,137,187,89,71],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Student Experience, Todd Katsuyama | Digital Marketing | BrainStation\u00ae Blog<\/title>\n<meta name=\"description\" content=\"Todd Katsuyama, a student at BrainStation, writes about his learning experience in the Digital Marketing course. Find out what thinks about the course.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brainstation.io\/blog\/student-experience-todd-katsuyama-digital-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Student Experience, Todd Katsuyama | Digital Marketing | BrainStation\u00ae Blog\" \/>\n<meta property=\"og:description\" content=\"Todd Katsuyama, a student at BrainStation, writes about his learning experience in the Digital Marketing course. Find out what thinks about the course.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brainstation.io\/blog\/student-experience-todd-katsuyama-digital-marketing\" \/>\n<meta property=\"og:site_name\" content=\"BrainStation\u00ae Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-11T00:23:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-15T19:15:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/04\/iStock_000087546607_Large.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2716\" \/>\n\t<meta property=\"og:image:height\" content=\"1810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BrainStation\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brainstation.io\/blog\/#website\",\"url\":\"https:\/\/brainstation.io\/blog\/\",\"name\":\"BrainStation\u00ae Blog\",\"description\":\"The Digital Learning Company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brainstation.io\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brainstation.io\/blog\/student-experience-todd-katsuyama-digital-marketing#primaryimage\",\"url\":\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/04\/iStock_000087546607_Large.jpg\",\"contentUrl\":\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/04\/iStock_000087546607_Large.jpg\",\"width\":2716,\"height\":1810},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brainstation.io\/blog\/student-experience-todd-katsuyama-digital-marketing#webpage\",\"url\":\"https:\/\/brainstation.io\/blog\/student-experience-todd-katsuyama-digital-marketing\",\"name\":\"Student Experience, Todd Katsuyama | Digital Marketing | BrainStation\u00ae Blog\",\"isPartOf\":{\"@id\":\"https:\/\/brainstation.io\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/brainstation.io\/blog\/student-experience-todd-katsuyama-digital-marketing#primaryimage\"},\"datePublished\":\"2016-05-11T00:23:16+00:00\",\"dateModified\":\"2020-05-15T19:15:34+00:00\",\"author\":{\"@id\":\"https:\/\/brainstation.io\/blog\/#\/schema\/person\/9f37983a6c4da6cf5dd422481ac8cf11\"},\"description\":\"Todd Katsuyama, a student at BrainStation, writes about his learning experience in the Digital Marketing course. Find out what thinks about the course.\",\"breadcrumb\":{\"@id\":\"https:\/\/brainstation.io\/blog\/student-experience-todd-katsuyama-digital-marketing#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brainstation.io\/blog\/student-experience-todd-katsuyama-digital-marketing\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brainstation.io\/blog\/student-experience-todd-katsuyama-digital-marketing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brainstation.io\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Student Experience, Todd Katsuyama | Digital Marketing\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/brainstation.io\/blog\/#\/schema\/person\/9f37983a6c4da6cf5dd422481ac8cf11\",\"name\":\"BrainStation\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brainstation.io\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/80c14b8388838ae1453aec36606b232d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/80c14b8388838ae1453aec36606b232d?s=96&d=mm&r=g\",\"caption\":\"BrainStation\"},\"description\":\"BrainStation is a global leader in digital skills training, empowering businesses and brands to succeed in the digital age. Established in 2012, BrainStation has worked with over 250 instructors from the most innovative companies, developing cutting-edge, real-world digital education that has empowered more than 50,000 professionals and some of the largest corporations in the world.\",\"url\":\"https:\/\/brainstation.io\/blog\/author\/brainstation\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Student Experience, Todd Katsuyama | Digital Marketing | BrainStation\u00ae Blog","description":"Todd Katsuyama, a student at BrainStation, writes about his learning experience in the Digital Marketing course. Find out what thinks about the course.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brainstation.io\/blog\/student-experience-todd-katsuyama-digital-marketing","og_locale":"en_US","og_type":"article","og_title":"Student Experience, Todd Katsuyama | Digital Marketing | BrainStation\u00ae Blog","og_description":"Todd Katsuyama, a student at BrainStation, writes about his learning experience in the Digital Marketing course. Find out what thinks about the course.","og_url":"https:\/\/brainstation.io\/blog\/student-experience-todd-katsuyama-digital-marketing","og_site_name":"BrainStation\u00ae Blog","article_published_time":"2016-05-11T00:23:16+00:00","article_modified_time":"2020-05-15T19:15:34+00:00","og_image":[{"width":2716,"height":1810,"url":"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/04\/iStock_000087546607_Large.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"BrainStation","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/brainstation.io\/blog\/#website","url":"https:\/\/brainstation.io\/blog\/","name":"BrainStation\u00ae Blog","description":"The Digital Learning Company","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brainstation.io\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brainstation.io\/blog\/student-experience-todd-katsuyama-digital-marketing#primaryimage","url":"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/04\/iStock_000087546607_Large.jpg","contentUrl":"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/04\/iStock_000087546607_Large.jpg","width":2716,"height":1810},{"@type":"WebPage","@id":"https:\/\/brainstation.io\/blog\/student-experience-todd-katsuyama-digital-marketing#webpage","url":"https:\/\/brainstation.io\/blog\/student-experience-todd-katsuyama-digital-marketing","name":"Student Experience, Todd Katsuyama | Digital Marketing | BrainStation\u00ae Blog","isPartOf":{"@id":"https:\/\/brainstation.io\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brainstation.io\/blog\/student-experience-todd-katsuyama-digital-marketing#primaryimage"},"datePublished":"2016-05-11T00:23:16+00:00","dateModified":"2020-05-15T19:15:34+00:00","author":{"@id":"https:\/\/brainstation.io\/blog\/#\/schema\/person\/9f37983a6c4da6cf5dd422481ac8cf11"},"description":"Todd Katsuyama, a student at BrainStation, writes about his learning experience in the Digital Marketing course. Find out what thinks about the course.","breadcrumb":{"@id":"https:\/\/brainstation.io\/blog\/student-experience-todd-katsuyama-digital-marketing#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brainstation.io\/blog\/student-experience-todd-katsuyama-digital-marketing"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brainstation.io\/blog\/student-experience-todd-katsuyama-digital-marketing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brainstation.io\/blog"},{"@type":"ListItem","position":2,"name":"Student Experience, Todd Katsuyama | Digital Marketing"}]},{"@type":"Person","@id":"https:\/\/brainstation.io\/blog\/#\/schema\/person\/9f37983a6c4da6cf5dd422481ac8cf11","name":"BrainStation","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brainstation.io\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/80c14b8388838ae1453aec36606b232d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/80c14b8388838ae1453aec36606b232d?s=96&d=mm&r=g","caption":"BrainStation"},"description":"BrainStation is a global leader in digital skills training, empowering businesses and brands to succeed in the digital age. Established in 2012, BrainStation has worked with over 250 instructors from the most innovative companies, developing cutting-edge, real-world digital education that has empowered more than 50,000 professionals and some of the largest corporations in the world.","url":"https:\/\/brainstation.io\/blog\/author\/brainstation"}]}},"_links":{"self":[{"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/posts\/4432"}],"collection":[{"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/comments?post=4432"}],"version-history":[{"count":8,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/posts\/4432\/revisions"}],"predecessor-version":[{"id":11644,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/posts\/4432\/revisions\/11644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/media\/4272"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/media?parent=4432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/categories?post=4432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/tags?post=4432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}