{"id":4480,"date":"2016-05-17T19:57:16","date_gmt":"2016-05-17T19:57:16","guid":{"rendered":"http:\/\/blog.brainstation.io\/?p=4480"},"modified":"2022-11-23T11:23:11","modified_gmt":"2022-11-23T16:23:11","slug":"influencer-marketing-with-vega","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/influencer-marketing-with-vega","title":{"rendered":"Influencer Marketing with VEGA"},"content":{"rendered":"<p><strong>Last week, Jaclyn and Trevor from VEGA talked to our community about Influencer Marketing and VEGA&#8217;s Digital Advocacy Program. Read on to learn more about their talk.<\/strong><\/p>\n<p><a href=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-11.17.50-AM.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4485 size-large\" src=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-11.17.50-AM-1024x636.png\" alt=\"Screen Shot 2016-05-17 at 11.17.50 AM\" width=\"800\" height=\"497\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-11.17.50-AM-1024x636.png 1024w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-11.17.50-AM-300x186.png 300w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-11.17.50-AM-768x477.png 768w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-11.17.50-AM-960x596.png 960w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-11.17.50-AM.png 1708w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><strong>First things first, what is digital advocacy? People call it many things: influencer marketing, brand ambassador programs, word of mouth marketing. VEGA calls it <em>Digital Advocacy<\/em> and defines it as &#8220;marketing that aims at specific key individuals as opposed to demographically based categories.&#8221;<\/strong><\/p>\n<p><strong>Here&#8217;s why you should be interested in influencer marketing:<\/strong><\/p>\n<ul>\n<li>It&#8217;s the fastest growing online marketing channel<\/li>\n<li>75% of marketers currently use influencer marketing<\/li>\n<li>59% of marcomm professionals plan to use influencer marketing in 2016<\/li>\n<li>52% of brands have stand-alone budgets for sponsored social content<\/li>\n<\/ul>\n<p><a href=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-12.32.20-PM.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4494 size-large\" src=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-12.32.20-PM-1024x519.png\" alt=\"Screen Shot 2016-05-17 at 12.32.20 PM\" width=\"800\" height=\"405\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-12.32.20-PM-1024x519.png 1024w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-12.32.20-PM-300x152.png 300w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-12.32.20-PM-768x389.png 768w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-12.32.20-PM-960x486.png 960w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-12.32.20-PM.png 1642w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><strong>What are the benefits? Digital Advocacy\u00a0can help you to build brand awareness, educate your community about your brand, boost your social following.<\/strong><\/p>\n<p><strong>The power of referral:<\/strong><\/p>\n<ul>\n<li>60% of new product trail comes from referrals.<\/li>\n<li>95% of consumers trust recommendations from others, even people they don&#8217;t know, over branded content.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-11.56.42-AM.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4482 size-large\" src=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-11.56.42-AM-1024x579.png\" alt=\"Screen Shot 2016-05-17 at 11.56.42 AM\" width=\"800\" height=\"452\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-11.56.42-AM-1024x579.png 1024w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-11.56.42-AM-300x169.png 300w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-11.56.42-AM-768x434.png 768w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-11.56.42-AM-960x542.png 960w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-11.56.42-AM.png 1632w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h4><em>&#8220;Creating real relationships &amp; experiences that inspire people to live their best life&#8221; VEGA<\/em><\/h4>\n<p><a href=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2016\/05\/IMG_0135-e1463512325727.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4487\" src=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2016\/05\/IMG_0135-e1463512325727-768x1024.jpg\" alt=\"IMG_0135\" width=\"350\" height=\"467\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/05\/IMG_0135-e1463512325727-768x1024.jpg 768w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/05\/IMG_0135-e1463512325727-225x300.jpg 225w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/05\/IMG_0135-e1463512325727-960x1280.jpg 960w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/a><\/p>\n<p><strong>How to build a Digital Advocacy Program:<\/strong><\/p>\n<ul>\n<li>Use a tailored approach to building real relationships with influencers<\/li>\n<li>Set goals &amp; KPIs<\/li>\n<li>Find your target consumer<\/li>\n<li>Know what you&#8217;re asking for: how much time is required by you and by them<\/li>\n<\/ul>\n<p><strong>Some considerations on Paid vs. Earned:<\/strong><\/p>\n<ul>\n<li>Ensure real relationships come first<\/li>\n<li>Look at opportunities before cost<\/li>\n<li>You get what you pay for<\/li>\n<li>Pay someone, but only if it&#8217;s part of a bigger relationship opportunity<\/li>\n<\/ul>\n<div id=\"attachment_4481\" style=\"width: 260px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-11.56.57-AM.png\"><img aria-describedby=\"caption-attachment-4481\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-4481\" src=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-11.56.57-AM.png\" alt=\"Screen Shot 2016-05-17 at 11.56.57 AM\" width=\"250\" height=\"453\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-11.56.57-AM.png 508w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-17-at-11.56.57-AM-166x300.png 166w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/a><p id=\"caption-attachment-4481\" class=\"wp-caption-text\">Jaclyn: Sr. PR and Community Marketing Manager and Trevor: PR Specialist: Media &amp; Blogger Relations, Influencer Marketing &amp; Social Media.<\/p><\/div>\n<p>Inspired to learn more? Check out BrainStation&#8217;s <a href=\"https:\/\/brainstation.io\/course\/online\/digital-marketing\">Digital Marketing course<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, Jaclyn and Trevor from VEGA talked to our community about Influencer Marketing and VEGA&#8217;s Digital Advocacy [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[293,169,70,159,281],"tags":[94,233,252,118,136,151,265,137],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influencer Marketing with VEGA | BrainStation\u00ae Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brainstation.io\/blog\/influencer-marketing-with-vega\" \/>\n<meta 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