{"id":5420,"date":"2017-01-03T15:08:54","date_gmt":"2017-01-03T20:08:54","guid":{"rendered":"http:\/\/blog.brainstation.io\/?p=5420"},"modified":"2020-05-21T10:33:23","modified_gmt":"2020-05-21T14:33:23","slug":"sem-looking-to-stay-top-of-mind","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/sem-looking-to-stay-top-of-mind","title":{"rendered":"SEM: Looking to stay top of mind"},"content":{"rendered":"

You\u2019ve likely heard of SEO, and may even be following some best practices when it comes to creating content that helps your brand\u2019s search rankings.<\/span><\/p>\n

While search engine optimization is a great way to build brand recognition and awareness, search engine marketing is the best way to stay top of mind.<\/span><\/p>\n

After all, the stats don\u2019t lie. According to <\/span>one study<\/span><\/a>, 85% of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. And according to CMO.com, 70% of agencies predict client search budgets increased in 2015. <\/span><\/p>\n

As demonstrated, more and more companies are undertaking more paid search engine marketing initiatives. Here\u2019s why you should consider SEM for your brand.<\/span><\/p>\n

What is SEM?<\/b><\/p>\n

Before we move forward, let\u2019s take a moment to establish the definition of search engine marketing. SEM experts Search Engine Land offer a robust explanation for novices new to this marketing tactic: <\/span><\/p>\n

\u201c\u2018Search Engine Marketing\u2019 was once was used as an umbrella term to encompass both <\/span>SEO (search engine optimization)<\/span><\/a> and paid search activities. Over time, the industry has adopted the <\/span>SEM acronym to refer solely to paid search<\/span><\/a>. At Search Engine Land, we generally use <\/span>SEM<\/b> and\/or \u201c<\/span>Paid Search<\/b>\u201d to refer to paid listings, with the longer term of <\/span>search marketing<\/span><\/a> used to encompass both SEO and SEM.\u201d<\/span><\/p>\n

So, while SEO and SEM activities are closely linked, the general sentiment across the tech industry is that SEM is relegated to paid search activities. Some of these kinds of campaigns might include:<\/span>
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