{"id":5432,"date":"2017-01-04T16:18:53","date_gmt":"2017-01-04T21:18:53","guid":{"rendered":"http:\/\/blog.brainstation.io\/?p=5432"},"modified":"2020-05-20T18:09:28","modified_gmt":"2020-05-20T22:09:28","slug":"upgrading-your-data-skills-the-relationship-between-data-analytics-and-digital-marketing","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/upgrading-your-data-skills-the-relationship-between-data-analytics-and-digital-marketing","title":{"rendered":"Upgrading Your Data Skills: The Relationship Between Data Analytics and Digital Marketing"},"content":{"rendered":"

As we’ve written about,\u00a02.5 quintillion bytes of data are created<\/a>\u00a0every single day. We’re being inundated by data, in other words, which is making\u00a0data science one of the fastest growing, most in-demand fields. In fact, the number of available data jobs in the US is expected to increase by 364,000 to 2.7 million in the next two years.<\/p>\n

This increase isn’t just related to the abundance of data now available; it’s also because companies have understood just how valuable data analysis can be.\u00a0According to\u00a0researchers from MIT<\/a>, \u201ccompanies in the top third of their industry in the use of data-driven decision making were, on average, 5 percent more productive and 6 percent more profitable than their competitors.\u201d<\/p>\n

But how does analytics help marketers in their day-to-day duties? Let\u2019s take a closer look at the specifics of the two roles, and examine how they can combine to help a brand\u2019s bottom line.<\/span><\/p>\n

What is Data Analytics?<\/b><\/p>\n

The pros who work in data analytics dig through mountains of information to help make sense of it and create actionable insights for companies.<\/p>\n

A Data Scientist\u2019s specific tasks can vary depending on the industry they\u2019re in, and the company they work for. Generally speaking, though, he or she can expect some or all of the following daily tasks and responsibilities:<\/p>\n