{"id":5440,"date":"2017-01-05T10:49:58","date_gmt":"2017-01-05T15:49:58","guid":{"rendered":"http:\/\/blog.brainstation.io\/?p=5440"},"modified":"2020-05-21T11:06:53","modified_gmt":"2020-05-21T15:06:53","slug":"how-to-take-your-marketing-skills-digital","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/how-to-take-your-marketing-skills-digital","title":{"rendered":"How to Take Your Marketing Skills Digital"},"content":{"rendered":"

The technology industry isn\u2019t just for programmers and engineers \u2014 there are plenty of positions that don\u2019t require a highly technical background or even coding skills.<\/p>\n

One of the most integral roles that fits this description is as a marketer. While engineers can toil away to create the hottest new app or software out there, they need a pro to promote it to ensure their target users get their hands on it.<\/span><\/p>\n

Marketing roles are nothing new \u2014 the traditional versions of this position have been around for decades. But if you\u2019re a traditional marketer, it\u2019s likely time to upgrade your skills by going digital. Digital marketing is a field that requires proficiencies in software and tools unique to the role \u2014 things like search engine optimization (SEO), Google Analytics, and social media marketing.<\/span><\/p>\n

So, let\u2019s unpack the intricacies of this role and take a look at some of the necessary skills to snag a digital marketing role.<\/span><\/p>\n

What is a Digital Marketer?<\/b><\/p>\n

On its most fundamental level, digital marketing is simply the promotion of a brand or product through various forms of digital media. The places you\u2019d expect a digital marketer to push their brand is on websites, email, social media, and even text messages. No digital mediums are off limits for these resourceful pros.<\/span><\/p>\n

Generally, digital marketers will create, deploy, manage, and track campaigns promoting specific products or brand initiatives. An example might include a digital marketer building and deploying a set of emails out to inactive users of an app to engage them with the brand. <\/span><\/p>\n

Whatever their chosen channels for promotion and management, one of the most important responsibilities for digital marketers to monitor and analyze what initiatives are and aren\u2019t working. Using tools like Google Analytics to monitor traffic and see what gets traction with targeted customer segments.<\/p>\n

Digital marketers essentially engage and manage customer relationships across the aforementioned digital mediums. They work to communicate with customers and anticipate their needs and expectations. And this process of getting to know to target customers of their brand to ensure consistent and high-quality interactions and experiences. This helps build brand loyalty and build customer lifetime value.<\/span><\/p>\n

Digital Marketing: The Essential Skills<\/b><\/p>\n

Digital marketers are known to wear many hats, particularly as more digital channels become integral in communicating with current and prospective customers.<\/span><\/p>\n

They must master a multitude of skills and tools to keep up with the proliferation of these digital channels. In addition to some of the aforementioned tools, including search engine optimization (SEO), search engine marketing (SEM), and Google Analytics for tracking purposes, digital marketers may need to familiarize themselves with a few other areas, including:<\/p>\n