This Renegade Love, \u201cinterviewing ordinary people who do extraordinary things with their lives and finding inspiration in their stories\u201d<\/span><\/li>\n<\/ul>\nON TAKING THE LEAP<\/b><\/p>\n
Mary Young<\/b><\/p>\n\n- You have to believe what you\u2019re doing is going to succeed. Having faith in yourself is crucial because if you don\u2019t why should anyone else? <\/span><\/li>\n
- Building a community takes time and it is a lot of give and take…consistency is important<\/span><\/li>\n
- Let your community know their feedback is a part of your growth<\/span><\/li>\n
- You\u2019re not putting yourself on display for the sake of being on display…you are sharing to connect with people<\/span><\/li>\n<\/ul>\n
Dhani Oaks<\/b><\/p>\n\n- A personal brand is personal; what are you here to do?<\/span><\/li>\n
- You need to figure out who you are first and then communicate honestly about what that is<\/span><\/li>\n
- \u201cThe Dip\u201d; book recommendation<\/span><\/li>\n
- To succeed you have to have a big enough Gas Tank: Your \u201cGas Tank\u201d is an honest and authentic belief in yourself and your ideas<\/span><\/li>\n
- Speaking on \u201churdles\u201d: A hurdle is there…it is an event. If you adopt the mindset of athletics, it\u2019s the hurdles that make your journey something to be proud of in the end<\/span><\/li>\n
- You can\u2019t hide behind hashtags; you actually have to have something to say<\/span><\/li>\n
- \n
\n- Tell, don\u2019t sell<\/span><\/li>\n
- To prevent being white noise; know what you are trying to say and who you are trying to say it to and stick it to that<\/span><\/li>\n<\/ul>\n<\/li>\n
- 3 important things to consider when growing your community:<\/span>\n
\n- Consistency is huge <\/span><\/li>\n
- A good value system will resonate: inclusivity <\/span><\/li>\n
- Engagement doesn\u2019t happen with money, it occurs with recognition, which takes time and a \u201cgas tank\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Amber Joliat <\/b><\/p>\n\n- On starting her personal brand: Before starting MISFIT Studios she started as a \u201cyoga hustler\u201d, bouncing from studio to studio getting to know the people in the community<\/span><\/li>\n
- She spent time in studios all over the city but overall wasn\u2019t impressed. She wanted to create more than a studio but a real sense of community for people to hangout and get to know each other. A place that people could connect and participate in not just the classes but in \u201cthe aftermath\u201d of those classes<\/span><\/li>\n
- Her personal brand didn\u2019t start off as social media oriented as we know a personal brand to be today; it was a \u00a0real extension of herself, and it started with a belief that things that could be done differently<\/span><\/li>\n
- Your personal brand has to come from a place of 100% authenticity or people will see right through it<\/span><\/li>\n
- Amber is grateful for the hardships she came across along the way. Every time there was a hurdle it allowed her to have clarity about why she was doing what she was doing<\/span><\/li>\n
- It\u2019s the little bits and pieces that resonate with people; like remembering everyone\u2019s name<\/span><\/li>\n
- Inclusivity resonates with people<\/span><\/li>\n<\/ul>\n
Lauren McPhillips <\/b><\/p>\n\n- Her entire business is online, so from the get go she set out to create a personal brand <\/span><\/li>\n
- Before becoming a blogger Lauren was working at Contiki; she worked with influencers all over the world, which at times she found frustrating. However, during her time at Contiki she met people and heard stories that were authentic and interesting and worth sharing in comparison to the social celebrities she was working with at the time<\/span><\/li>\n
- She wanted to create a brand that was relatable rather than aspirational; stories that she thought didn\u2019t get the spotlight they deserved<\/span><\/li>\n
- Asking yourself \u201cIs this authentic?\u201d is the biggest part of having a personal brand<\/span><\/li>\n
- Daily hurdle: All the white noise and over-saturation of the digital sphere. It’s tough not to get caught up with the growth of others, the \u201ckeeping up with the Jones\u201d<\/span><\/li>\n
- It\u2019s important to disconnect and get to the root of WHY you are doing what you are doing<\/span><\/li>\n
- For a community to grow you have to give to it<\/span><\/li>\n
- If you have a personal brand you need a thick skin; not everyone is going to love you<\/span><\/li>\n<\/ul>\n
STARTING OFF | TIPS AND TRICKS<\/b><\/p>\n
Mary Young<\/b><\/p>\n
\u201cHow do you leverage social media to build your personal brand and community?\u201d<\/span><\/p>\nDhani Oaks<\/b><\/p>\n\n- Consistency is everything<\/span><\/li>\n
- You have to pick your medium<\/span><\/li>\n<\/ul>\n
Amber Joliat<\/b><\/p>\n\n- We are experiencing a paradigm shift…there is a responsibility when you have an audience to to honor it, therefore you need to stick to thoughtful content <\/span><\/li>\n<\/ul>\n
Lauren McPhillips<\/b><\/p>\n\n- Uses Instagram for brand awareness to drive people to her blog<\/span><\/li>\n
- Choose your platforms strategically. You\u2019ll dilute yourself with too many platforms<\/span><\/li>\n
- DON\u2019T BUILD YOUR BRAND JUST ONLINE: If your entire brand lives online, it\u2019s not smart to invest all your time in someones elses product, aka. Instagram, Facebook etc. Tech is always changing, if the medium you\u2019re using shuts down, your business goes down<\/span><\/li>\n
- Drive people to your email subscription list<\/span><\/li>\n
- Take \u201cownership\u201d over the community you\u2019ve built<\/span><\/li>\n<\/ul>\n
SETTLING IN AND GAINING MOMENTUM<\/b><\/p>\n
Mary Young<\/b><\/p>\n\n- The quality of your content is crucial<\/span><\/li>\n
- Knowing your audience, listening to what they want; <\/span>MailChimp<\/span> is a huge asset<\/span><\/li>\n
- Give your community a reason to subscribe<\/span><\/li>\n
- Take the time to engage with your community<\/span><\/li>\n<\/ul>\n
Dhani Oaks<\/b><\/p>\n\n- People like a bit of mystery. We like to be surprised…anticipation is everything<\/span><\/li>\n
- Mailing Lists: <\/span>MailChimp<\/span>: You can collect data on the newsletters you send out and further segment that list based on the interests of your community<\/span><\/li>\n
- Google Analytics: Know what your audience wants<\/span><\/li>\n
- Real people rules and etiquette apply to the online sphere<\/span><\/li>\n<\/ul>\n
Amber Joliat<\/b><\/p>\n\n- Add value by providing your community with information, suggestions, offerings, etc. that you think they\u2019d like based on their current interests\/habits<\/span><\/li>\n<\/ul>\n
Lauren McPhillips<\/b><\/p>\n\n- Go to events alone. Network. Put yourself out there<\/span><\/li>\n
- Don\u2019t buy followers, put the time in<\/span><\/span><\/li>\n
- Growing your brand online is a process<\/span><\/li>\n
- Have a product that you believe in<\/span><\/li>\n
- Use Google Analytics!<\/span><\/li>\n
- Reply to everything and engage; if you\u2019re not engaging, the relationship is one-sided and it\u2019s not a community<\/span><\/li>\n<\/ul>\n
TAKING IT TO THE NEXT LEVEL<\/b><\/p>\n
Mary Young<\/b><\/p>\n
Who do you get inspiration from?<\/span><\/p>\nHow much time should you dedicate to growing your brand\/community? <\/span><\/p>\nDhani Oaks<\/b><\/p>\n
Inspiration:<\/span><\/p>\n\n- Ira Glass \u201cThis American Life\u201d<\/span><\/li>\n
- Casey Nightstand: \u201cCount Me In\u201d Nike Campaign. It was a huge success and he just told a story he was passionate about<\/span><\/li>\n<\/ol>\n
Time:<\/span><\/p>\n\n- There should be some OCD to it, so pick the medium you like<\/span><\/li>\n
- It\u2019s good to have a consistent routine<\/span><\/li>\n
- If you\u2019re just starting out, dedicate at least an hour a day to building your brand and community<\/span><\/li>\n<\/ul>\n
Amber Joliat<\/b><\/p>\n
Time:<\/span><\/p>\n\n- Its exceptionally time consuming. But it\u2019s so personal that it should almost be second nature<\/span><\/li>\n<\/ul>\n
Lauren McPhillips<\/b><\/p>\n
Inspiration:<\/span><\/p>\n\n- Her friend Alexa: @AJFernando: excellent at storytelling. Her whole brand is about creating moments<\/span><\/li>\n<\/ol>\n
Time:<\/span><\/p>\n\n- When you first start out, it\u2019s natural to spend a lot of time working on your brand…But it\u2019s also important to disconnect and be present. Set business hours<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
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<\/a><\/b><\/p>\n