{"id":5984,"date":"2018-11-02T14:05:54","date_gmt":"2018-11-02T18:05:54","guid":{"rendered":"https:\/\/blog.brainstation.io\/?p=5984"},"modified":"2021-01-29T09:16:29","modified_gmt":"2021-01-29T14:16:29","slug":"every-business-tech-company-digital-skills","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/every-business-tech-company-digital-skills","title":{"rendered":"5 Industries That Need Tech Talent"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">The need for digital skills is no longer confined to startups and app developers. It spans across industries and roles, from middle-skilled positions to senior executives. Research from the <\/span><a href=\"https:\/\/www.ictc-ctic.ca\/wp-content\/uploads\/2016\/03\/ICTC_DigitalTalent2020_ENGLISH_FINAL_March2016.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Information and Communications Technology Council<\/span><\/a><span style=\"font-weight: 400;\"> shows that even traditional banking institutions and retail jobs are requiring upgraded digital skills.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cGiven that more than half of Canadian ICT workers are employed in sectors outside of ICT, the value-added by ICT workers across all sectors of the economy is expected to intensify over the next five years as businesses adopt new technologies,\u201d the ICTC report explains.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Every sector, from banks to the food industry, now needs an online presence; digital marketing expertise is needed to procure clients and customers, and developers to make their websites function. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Unfortunately, these technical skills are still in short supply \u2014 and this is <\/span><a href=\"https:\/\/brainstation.io\/blog\/canadas-tech-talent-gap-increasing-the-value-of-digital-skills\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">raising the value of digital skills training<\/span><\/a><span style=\"font-weight: 400;\">. Here\u2019s an outline of a few traditional industries whose digital transformations are creating demand for more tech talent.<\/span><\/p>\n\n\n\n<h2>Fintech<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Financial technology continues to experience <\/span><a href=\"https:\/\/www.businessinsider.com\/the-fintech-report-2016-financial-industry-trends-and-investment-2016-12\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">rapid growth<\/span><\/a><span style=\"font-weight: 400;\">, with a surge in investment capital and startups capturing an estimated <\/span><a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/risk\/articles\/fintech-trends-insights.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">$470 billion in profit<\/span><\/a><span style=\"font-weight: 400;\"> from established financial services companies. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As you might expect, fintech is ever-evolving, and as blockchain technology and artificial intelligence are further embraced, a wide range of digital career opportunities will be created. In London alone, for example, <\/span><a href=\"http:\/\/www.telegraph.co.uk\/finance\/businesslatestnews\/10901320\/Londons-tech-sector-to-create-46000-jobs-by-2024.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">46,000 new jobs are expected to be added by 2024<\/span><\/a><span style=\"font-weight: 400;\">, with Blockchain and Mobile Developers, Cybersecurity Analysts, and Product Managers, among others,<\/span><a href=\"https:\/\/www.businessstudent.com\/careers\/best-fintech-careers-and-jobs-for-the-future\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> in hot demand<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Fintech firms, however, will also be expecting professionals in more traditional roles to upgrade their digital qualifications.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cWe\u2019ve taught ex-compliance officers and legal experts to code as it really empowers them to be self-sufficient and solve problems themselves without having to look for \u2018developers\u2019 to help them solve simple automation issues,\u201d adds Andrew White, founder and CEO of regulatory fintech firm, FundApps, in an interview with <\/span><a href=\"http:\/\/news.efinancialcareers.com\/ca-en\/269355\/these-will-be-the-seven-hottest-fintech-skills-of-2017\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">efinancialcareers.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h2>Commercial Banking<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8220;Everything about our business model is changing,&#8221; said <\/span><a href=\"https:\/\/news.efinancialcareers.com\/uk-en\/311573\/biggest-risk-deutsche-bank-john-cryan-goes\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Deutsche Bank&#8217;s CEO John Cryan<\/span><\/a><span style=\"font-weight: 400;\"> in 2016, &#8220;&#8230;.we&#8217;re too old fashioned.&#8221;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This has only intensified in the last two years, as banks continue to digitize their traditional analog processes. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cLoan processing, account opening, service subscriptions, problem resolution and one-to-many payments are all examples of current processes that are ripe to be reimagined in order to gain speed, efficiency, and scale,\u201d Chris Nichols, Chief Strategy Officer at CenterState Bank said. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As this digital transformation continues, banks are also integrating new technology. <\/span><a href=\"https:\/\/personetics.com\/personetics-sees-surge-companies-giving-chatbots-conversational-commerce-real-spin\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Research conducted by Personetics<\/span><\/a><span style=\"font-weight: 400;\"> in partnership with CapitalOne found that almost 50 percent of financial institutions, including MasterCard and Bank of America, are introducing artificial intelligence (AI) and chatbots. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These <\/span><a href=\"https:\/\/www.cnbc.com\/2016\/05\/02\/wall-street-is-hiring-more-tech-professionals-and-fewer-bankers.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">industry innovations require <\/span><\/a><span style=\"font-weight: 400;\">Software Engineers, Data Analysts, Developers, and more, but they also demand Customer Service Representatives and Commercial Bankers with the skills to work in an increasingly technology-focused environment. Enter the increasingly urgent need for digital skills training, which was underscored by one participant in EY\u2019s \u201cThe future of talent in banking\u201d survey, who said: \u201c<\/span><a href=\"https:\/\/www.ey.com\/Publication\/vwLUAssets\/ey-the-future-of-talent-in-banking\/$FILE\/ey-the-future-of-talent-in-banking.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">We will retrain 60\u201370% of our workforce<\/span><\/a><span style=\"font-weight: 400;\">.\u201d<\/span><\/p>\n\n\n\n<h2><b>Investment Banking<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Investment banking is becoming highly automated, with powerhouses like <\/span><a href=\"https:\/\/www.technologyreview.com\/s\/603431\/as-goldman-embraces-automation-even-the-masters-of-the-universe-are-threatened\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Goldman Sachs relying heavily on automated trading.<\/span><\/a><span style=\"font-weight: 400;\"> The industry is now largely reliant on quantitative trading versus an investing pro\u2019s \u201cgut feeling.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Investment bankers now need the skills to track customer behaviour, analyze data to find anomalies and opportunities, and perform purely electronic trades. And according to a <\/span><a href=\"https:\/\/www.accenture.com\/in-en\/~\/media\/Accenture\/Conversion-Assets\/DotCom\/Documents\/Global\/PDF\/Dualpub_9\/Accenture-Digital-Disruptions-Investment-Banking.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">report from Accenture<\/span><\/a><span style=\"font-weight: 400;\">, investment clients want information far more quickly, to the point where it supports real-time management decision-making and compliance monitoring. For example, one major European investment bank estimated that it could save upwards of <\/span><a href=\"https:\/\/www.accenture.com\/in-en\/~\/media\/Accenture\/Conversion-Assets\/DotCom\/Documents\/Global\/PDF\/Dualpub_9\/Accenture-Digital-Disruptions-Investment-Banking.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">US $1 billion per year<\/span><\/a><span style=\"font-weight: 400;\"> in capital allocation costs if it was able to have a real-time view of capital needs across the regions and lines of business.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Because data is now playing such a leading role in this industry, investment banks are <\/span><a href=\"https:\/\/www.computerweekly.com\/opinion\/Investment-banks-recruit-for-the-rise-of-big-data-analytics\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">actively recruiting Data Scientists and Data Engineers<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h2><strong>Retail<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">While online shopping and eCommerce was responsible for<\/span><a href=\"https:\/\/www.disruptiveadvertising.com\/ppc\/ecommerce\/2018-ecommerce-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> $2.3 trillion in sales last year<\/span><\/a><span style=\"font-weight: 400;\">, the importance of brick and mortar stores isn\u2019t dissipating, but rather changing. Stores are now turning into physical extensions of the online shopping experience, introducing digital features based on convenience and customer experience. <\/span><\/p>\n\n\n\n<p><a href=\"http:\/\/www.cpcstrategy.com\/blog\/2017\/05\/ecommerce-statistics-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">96 percent<\/span><\/a><span style=\"font-weight: 400;\"> of Americans shop online, and even if they are in-store, technology is an integral part of their purchasing decision. A <\/span><a href=\"https:\/\/www.bazaarvoice.com\/resources\/the-robo-economy-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">recent report<\/span><\/a><span style=\"font-weight: 400;\"> found that 82 percent of smartphone users consult their phones before making an in-store purchase.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This means that omnichannel retail marketing is the new name of the game. In fact, 25 percent of retailers list omnichannel marketing as their number one priority for 2019, according to <\/span><a href=\"https:\/\/www.adobe.com\/content\/dam\/acom\/au\/landing\/dt18-retail\/Econsultancy-2018-Digital-Trends-Retail.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Adobe\u2019s Digital Retail Trends report.<\/span><\/a><span style=\"font-weight: 400;\"> In short, it\u2019s not enough for retail brands to only have a storefront. They need a robust eCommerce website, branded social channels, and digital marketing to capture consumer interest online. Which in turn means that the retail industry is looking to hire digitally skilled talent that can help them to compete in an extremely competitive industry. <\/span><a href=\"https:\/\/business.linkedin.com\/talent-solutions\/blog\/talent-analytics\/2018\/data-reveals-the-fastest-growing-job-in-retail-and-it-is-not-sales\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">LinkedIn\u2019s recent study<\/span><\/a><span style=\"font-weight: 400;\"> showed that there has been a drop in the proportion of sales roles in retail, but an increase in digitally-focused positions. In fact, Software Developer and Marketing Specialist are currently the third and fourth most popular retail jobs. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Additional digital skills that have gained importance in the retail sector include:<\/span><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\"><a href=\"https:\/\/brainstation.io\/course\/online\/data-analytics?utm_source=BSTNblog&amp;utm_campaign=blog_techTalent\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Data Analytics<\/span><\/a><span style=\"font-weight: 400;\"> skills to pull sales data and reports<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Knowledge of eCommerce platforms <\/span><\/li><li style=\"font-weight: 400;\"><a href=\"https:\/\/brainstation.io\/course\/social-media-marketing?utm_source=BSTNblog&amp;utm_campaign=blog_techTalent\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Social Media Marketing<\/span><\/a><\/li><li style=\"font-weight: 400;\"><a href=\"https:\/\/brainstation.io\/course\/seo-sem-analytics?utm_source=BSTNblog&amp;utm_campaign=blog_techTalent\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SEM<\/span><\/a><\/li><li>Google Analytics<\/li><\/ul>\n\n\n\n<h2>Hospitality<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Hospitality, <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/history-hospitality-industry-fadi-alassaf\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">an ancient industry<\/span><\/a><span style=\"font-weight: 400;\">, has been experiencing a great deal of digital disruption in recent years. The rise of the sharing economy has been a large catalyst for this change, with companies like Airbnb changing the way people search for, and think about accommodations. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cIn an era of Uber, Lyft, Airbnb, Postmates, Amazon Prime, and other apps and services that cater to people\u2019s wants and needs in real time, the hotel industry is, by default, a reluctant player in the on-demand economy,\u201d reads a <\/span><a href=\"http:\/\/www2.sabrehospitality.com\/digital-transformation\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">recent report from Sabre<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Hotels and hospitality brands are being forced to change their ways, implementing new guest room technologies (including roboties and network improvements), creating holistic guest experiences (and ensuring cybersecurity), and developing digital marketing and virtual reality strategies to keep up with the changing industry. Take Four Seasons, a hotel chain founded in 1960 that has become a global hospitality powerhouse by <\/span><a href=\"https:\/\/brainstation.io\/blog\/how-a-luxury-hotel-from-the-60s-turned-into-a-digital-marketing-leader\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">developing a digital-first mindset<\/span><\/a><span style=\"font-weight: 400;\">. Four Seasons has adapted to meet the needs of their digitally focused consumers by developing chat services and an engaging social media presence. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cBrands must evolve as consumers and markets evolve,\u201d reads the Sabre report. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But professionals must evolve as well, positioning themselves in front of this digital disruption by gaining valuable <\/span><a href=\"https:\/\/brainstation.io\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">digital skills<\/span><\/a><span style=\"font-weight: 400;\">. These skills will enable them to work across industries and fill some of the most in-demand technology roles of today.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some of the most in-demand positions in the industry <\/span><a href=\"https:\/\/www.cio.com\/article\/3235944\/hiring-and-staffing\/hiring-the-most-in-demand-tech-jobs-for-2018.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">include<\/span><\/a><span style=\"font-weight: 400;\">: <\/span><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business Intelligence Analyst<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Data Scientist<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Database Developer<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cyber Security Administrator<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Ready to start a new digital career? BrainStation offers <a href=\"https:\/\/brainstation.io\/courses\" target=\"_blank\" rel=\"noopener noreferrer\">courses and training<\/a> in a range of digital skills to help you find professional success.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The need for digital skills is no longer confined to startups and app developers. Here\u2019s an outline of five traditional industries whose digital transformations are creating demand for more tech talent.<\/p>\n","protected":false},"author":7,"featured_media":7697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[336],"tags":[632,238,430,631,634],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Every Business is a Tech Company | The Case For Building Digital Skills<\/title>\n<meta name=\"description\" content=\"Looking to pursue a digital career? 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