{"id":6018,"date":"2017-08-02T14:18:52","date_gmt":"2017-08-02T18:18:52","guid":{"rendered":"https:\/\/blog.brainstation.io\/?p=6018"},"modified":"2020-12-14T00:41:12","modified_gmt":"2020-12-14T05:41:12","slug":"data-science-top-gigs-next-decade","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/data-science-top-gigs-next-decade","title":{"rendered":"What Is Data Science? Dissecting One of the Top Gigs For the Next Decade"},"content":{"rendered":"<h2>Data Science is giving new meaning to the common phrase \u201ccrunching the numbers.\u201d<\/h2>\n<p>This relatively new job title is being hailed as the \u201csexiest job of the 21st century\u201d by the likes of the <a href=\"https:\/\/hbr.org\/2012\/10\/data-scientist-the-sexiest-job-of-the-21st-century\"><span style=\"font-weight: 400;\">Harvard Business Review<\/span><\/a><span style=\"font-weight: 400;\">, and is one of the tech industry\u2019s favorite new professions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what <\/span><i><span style=\"font-weight: 400;\">is<\/span><\/i><span style=\"font-weight: 400;\"> Data Science? This somewhat mysterious profession is new \u2014 it\u2019s only come onto the scene in the last few years as the comparatively ancient discipline of statistics was paired with Computer Science, according to <\/span><a href=\"https:\/\/www.forbes.com\/sites\/gilpress\/2013\/05\/28\/a-very-short-history-of-data-science\/#74d7152e55cf\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>So, why is this burgeoning position getting so much buzz? And why should you care? Let\u2019s take some time to dig into what Data Science is, how its best practices are applied, and why it\u2019s worth considering a career in this field, regardless of your industry.<\/p>\n<p><strong>The Benefits of Big Data: What is Data Science?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re relying more than ever on smartphones, millions of apps are available for download, and all our personal and professional data is stored in cloud-based networks. The rise of evolution of new technologies has created a powerful byproduct: Big Data. <\/span><\/p>\n<p>You\u2019ve probably heard all the buzz around Big Data \u2014 as more businesses transition to digital enterprises, they have access to mounds of data that could affect their bottom line. Companies can access valuable insights on their customers from all the aforementioned sources, as well as their own systems and processes (web traffic, support tickets, etc.).<\/p>\n<p>Because there\u2019s so much data now available, Data Science is the the convergence of multiple skill-sets and disciplines. This Venn diagram visualizes this overlap well:<\/p>\n<p><a href=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-02-at-2.09.11-PM.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6019\" src=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-02-at-2.09.11-PM.png\" alt=\"what is data science?\" width=\"507\" height=\"484\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-02-at-2.09.11-PM.png 507w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-02-at-2.09.11-PM-300x286.png 300w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/gilpress\/2013\/05\/28\/a-very-short-history-of-data-science\/2\/#2423d7ad699e\"><span style=\"font-weight: 400;\">Image: Forbes<\/span><\/a><\/p>\n<p>And while automation is a wonderful thing, we still need humans to sort through these mountains of information and analyze it. It\u2019s here that companies can gain insights and make more data-driven decisions \u2014 whether it\u2019s improving the customer experience, increasing sales conversions, or closely monitoring the productivity of your employees, data can reveal a variety of actionable takeaways that can directly help or hurt a business.<\/p>\n<p>And that\u2019s where Data Scientists come in.<\/p>\n<p><strong>Why Data Scientists Impact More Than the Tech Industry<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">From website traffic, conversion reports, sales numbers, and the results of marketing campaigns, businesses across the board are collecting servers full of information. But handling all this data is overwhelming and unwieldy. It\u2019s tough to make sense of all this information and figure out how to leverage it to help a business succeed.<\/span><\/p>\n<p>While many technology firms have long recognized the value of data scientists, the demand for these analytics pros has increased across all industries and niches:<\/p>\n<p><a href=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-02-at-2.09.24-PM.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6020\" src=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-02-at-2.09.24-PM.png\" alt=\"What is Data Science?\" width=\"460\" height=\"446\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-02-at-2.09.24-PM.png 460w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-02-at-2.09.24-PM-300x291.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-02-at-2.09.30-PM.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6021\" src=\"https:\/\/brainstation.io\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-02-at-2.09.30-PM.png\" alt=\"What is Data Science?\" width=\"596\" height=\"302\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-02-at-2.09.30-PM.png 596w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-02-at-2.09.30-PM-300x152.png 300w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.kdnuggets.com\/2016\/04\/advantages-career-data-science.html\"><span style=\"font-weight: 400;\">Image: KDNuggets<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"http:\/\/www.mckinsey.com\/industries\/healthcare-systems-and-services\/our-insights\/the-big-data-revolution-in-us-health-care\"><span style=\"font-weight: 400;\">McKinsey reported<\/span><\/a><span style=\"font-weight: 400;\"> that big data initiatives in the U.S. healthcare system accounts for $300 billion to $450 billion in reduced health-care spending, or 12-17% of the $2.6 trillion baseline in U.S. health-care costs. Conversely, they believe that bad data is estimated to cost the U.S. roughly $3.1 trillion a year.<\/span><\/p>\n<p>But how exactly do Data Scientists help businesses across the board? What are some tangible actions they execute daily?<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Serving as an advisor:<\/b><span style=\"font-weight: 400;\"> Managers in every industry to Data Scientists to help them make more data-driven decisions. They counsel management in every type of business to move forward with campaigns or options based on analytics and performance metrics.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Surfacing trends:<\/b><span style=\"font-weight: 400;\"> Because they live in a company\u2019s data, they can identify trends in your information \u2014 both good and bad. Are customers refusing to return for second purchases? Was there an unexpected spike in sales? Data Scientists can help find the source of trends to replicate successes and curb mistakes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Refocus company priorities: <\/b><span style=\"font-weight: 400;\">The numbers don\u2019t lie. Because Data Scientists help a business focus on hard data, these pros can help colleagues and managers to focus on issues that have high impact on the success of the organization.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Targeting audiences: <\/b><span style=\"font-weight: 400;\">Data Scientists can help out with customer surveys, and use data from Google Analytics and other sources to create highly targeted audiences for marketing or sales campaigns.<\/span><\/li>\n<\/ul>\n<p><strong>Early Adopters: Businesses Doing Data Science Well<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">While Data Science has a variety of applications within business contexts, there are some clear examples of companies that were early adopters of Data Science and have used it to their advantage. Here are a handful, for further reading:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/hbr.org\/2012\/10\/data-scientist-the-sexiest-job-of-the-21st-century\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">: Using data to create the \u201cPeople You May Know\u201d ads that achieved a 30% higher click-through rate than other features. <\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/blog.kissmetrics.com\/how-airbnb-uses-data-science\/\"><span style=\"font-weight: 400;\">Airbnb:<\/span><\/a><span style=\"font-weight: 400;\"> This accommodations search platform uses Data Science to improve their customer service and hiring practices to be more inclusive.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/medium.com\/@rchang\/my-two-year-journey-as-a-data-scientist-at-twitter-f0c13298aee6\"><span style=\"font-weight: 400;\">Twitter:<\/span><\/a><span style=\"font-weight: 400;\"> An insider\u2019s point of view on how Data Science is used at one of the world\u2019s largest social media platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.wired.com\/insights\/2014\/03\/big-data-lessons-netflix\/\"><span style=\"font-weight: 400;\">Netflix<\/span><\/a><span style=\"font-weight: 400;\">: How Netflix uses data visualization to adjust algorithms, generate new insights, and solve business issues.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.fastcodesign.com\/1669551\/how-companies-like-amazon-use-big-data-to-make-you-love-them\"><span style=\"font-weight: 400;\">Amazon<\/span><\/a><span style=\"font-weight: 400;\">: How Amazon leverages Big Data to improve customer service. <\/span><\/li>\n<\/ul>\n<p><strong>Moving Forward With Data Science<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Convinced about the value of Data Science in today\u2019s job market? Now that you have a better grasp on what is Data Science, it\u2019s time to get started. Check out our <\/span><a href=\"https:\/\/brainstation.io\/course\/online\/data-science\"><span style=\"font-weight: 400;\">Data Science course<\/span><\/a><span style=\"font-weight: 400;\">, to get a strong foundation from industry pros so you can take advantage of one of these in-demand jobs yourself.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data Science is giving new meaning to the common phrase \u201ccrunching the numbers.\u201d This relatively new job title [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[343,336],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Data Science? Dissecting One of the Top Gigs For the Next Decade<\/title>\n<meta name=\"description\" content=\"What is Data Science and how can its best practices be applied? Why it\u2019s worth considering a career in this field, regardless of your industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brainstation.io\/blog\/data-science-top-gigs-next-decade\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Data Science? Dissecting One of the Top Gigs For the Next Decade\" \/>\n<meta property=\"og:description\" content=\"What is Data Science and how can its best practices be applied? Why it\u2019s worth considering a career in this field, regardless of your industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brainstation.io\/blog\/data-science-top-gigs-next-decade\" \/>\n<meta property=\"og:site_name\" content=\"BrainStation\u00ae Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-02T18:18:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-14T05:41:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2017\/08\/0N0A9000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5472\" \/>\n\t<meta property=\"og:image:height\" content=\"3648\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BrainStation\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brainstation.io\/blog\/#website\",\"url\":\"https:\/\/brainstation.io\/blog\/\",\"name\":\"BrainStation\u00ae Blog\",\"description\":\"The Digital Learning Company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brainstation.io\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brainstation.io\/blog\/data-science-top-gigs-next-decade#primaryimage\",\"url\":\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2017\/08\/0N0A9000.jpg\",\"contentUrl\":\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2017\/08\/0N0A9000.jpg\",\"width\":5472,\"height\":3648},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brainstation.io\/blog\/data-science-top-gigs-next-decade#webpage\",\"url\":\"https:\/\/brainstation.io\/blog\/data-science-top-gigs-next-decade\",\"name\":\"What Is Data Science? Dissecting One of the Top Gigs For the Next Decade\",\"isPartOf\":{\"@id\":\"https:\/\/brainstation.io\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/brainstation.io\/blog\/data-science-top-gigs-next-decade#primaryimage\"},\"datePublished\":\"2017-08-02T18:18:52+00:00\",\"dateModified\":\"2020-12-14T05:41:12+00:00\",\"author\":{\"@id\":\"https:\/\/brainstation.io\/blog\/#\/schema\/person\/9f37983a6c4da6cf5dd422481ac8cf11\"},\"description\":\"What is Data Science and how can its best practices be applied? Why it\u2019s worth considering a career in this field, regardless of your industry.\",\"breadcrumb\":{\"@id\":\"https:\/\/brainstation.io\/blog\/data-science-top-gigs-next-decade#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brainstation.io\/blog\/data-science-top-gigs-next-decade\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brainstation.io\/blog\/data-science-top-gigs-next-decade#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brainstation.io\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is Data Science? Dissecting One of the Top Gigs For the Next Decade\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/brainstation.io\/blog\/#\/schema\/person\/9f37983a6c4da6cf5dd422481ac8cf11\",\"name\":\"BrainStation\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brainstation.io\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/80c14b8388838ae1453aec36606b232d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/80c14b8388838ae1453aec36606b232d?s=96&d=mm&r=g\",\"caption\":\"BrainStation\"},\"description\":\"BrainStation is a global leader in digital skills training, empowering businesses and brands to succeed in the digital age. Established in 2012, BrainStation has worked with over 250 instructors from the most innovative companies, developing cutting-edge, real-world digital education that has empowered more than 50,000 professionals and some of the largest corporations in the world.\",\"url\":\"https:\/\/brainstation.io\/blog\/author\/brainstation\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is Data Science? Dissecting One of the Top Gigs For the Next Decade","description":"What is Data Science and how can its best practices be applied? Why it\u2019s worth considering a career in this field, regardless of your industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brainstation.io\/blog\/data-science-top-gigs-next-decade","og_locale":"en_US","og_type":"article","og_title":"What Is Data Science? Dissecting One of the Top Gigs For the Next Decade","og_description":"What is Data Science and how can its best practices be applied? Why it\u2019s worth considering a career in this field, regardless of your industry.","og_url":"https:\/\/brainstation.io\/blog\/data-science-top-gigs-next-decade","og_site_name":"BrainStation\u00ae Blog","article_published_time":"2017-08-02T18:18:52+00:00","article_modified_time":"2020-12-14T05:41:12+00:00","og_image":[{"width":5472,"height":3648,"url":"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2017\/08\/0N0A9000.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"BrainStation","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/brainstation.io\/blog\/#website","url":"https:\/\/brainstation.io\/blog\/","name":"BrainStation\u00ae Blog","description":"The Digital Learning Company","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brainstation.io\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brainstation.io\/blog\/data-science-top-gigs-next-decade#primaryimage","url":"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2017\/08\/0N0A9000.jpg","contentUrl":"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2017\/08\/0N0A9000.jpg","width":5472,"height":3648},{"@type":"WebPage","@id":"https:\/\/brainstation.io\/blog\/data-science-top-gigs-next-decade#webpage","url":"https:\/\/brainstation.io\/blog\/data-science-top-gigs-next-decade","name":"What Is Data Science? Dissecting One of the Top Gigs For the Next Decade","isPartOf":{"@id":"https:\/\/brainstation.io\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brainstation.io\/blog\/data-science-top-gigs-next-decade#primaryimage"},"datePublished":"2017-08-02T18:18:52+00:00","dateModified":"2020-12-14T05:41:12+00:00","author":{"@id":"https:\/\/brainstation.io\/blog\/#\/schema\/person\/9f37983a6c4da6cf5dd422481ac8cf11"},"description":"What is Data Science and how can its best practices be applied? Why it\u2019s worth considering a career in this field, regardless of your industry.","breadcrumb":{"@id":"https:\/\/brainstation.io\/blog\/data-science-top-gigs-next-decade#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brainstation.io\/blog\/data-science-top-gigs-next-decade"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brainstation.io\/blog\/data-science-top-gigs-next-decade#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brainstation.io\/blog"},{"@type":"ListItem","position":2,"name":"What Is Data Science? Dissecting One of the Top Gigs For the Next Decade"}]},{"@type":"Person","@id":"https:\/\/brainstation.io\/blog\/#\/schema\/person\/9f37983a6c4da6cf5dd422481ac8cf11","name":"BrainStation","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brainstation.io\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/80c14b8388838ae1453aec36606b232d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/80c14b8388838ae1453aec36606b232d?s=96&d=mm&r=g","caption":"BrainStation"},"description":"BrainStation is a global leader in digital skills training, empowering businesses and brands to succeed in the digital age. Established in 2012, BrainStation has worked with over 250 instructors from the most innovative companies, developing cutting-edge, real-world digital education that has empowered more than 50,000 professionals and some of the largest corporations in the world.","url":"https:\/\/brainstation.io\/blog\/author\/brainstation"}]}},"_links":{"self":[{"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/posts\/6018"}],"collection":[{"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/comments?post=6018"}],"version-history":[{"count":4,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/posts\/6018\/revisions"}],"predecessor-version":[{"id":12346,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/posts\/6018\/revisions\/12346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/media\/6022"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/media?parent=6018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/categories?post=6018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/tags?post=6018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}