{"id":6279,"date":"2019-08-08T09:00:35","date_gmt":"2019-08-08T13:00:35","guid":{"rendered":"https:\/\/blog.brainstation.io\/?p=6279"},"modified":"2020-07-29T09:40:49","modified_gmt":"2020-07-29T13:40:49","slug":"how-to-write-a-digital-marketing-resume","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/how-to-write-a-digital-marketing-resume","title":{"rendered":"How to Write a Digital Marketing Resume"},"content":{"rendered":"

With more than\u00a0<\/span>400 thousand digital roles<\/span>\u00a0forecasted to be created by 2024 and nearly <\/span>70 percent of marketing executives<\/span> looking to grow their teams, digital marketing skills are in high demand. In fact, according to BrainStation’s 2019 Digital Skills Survey, a majority of organizations and marketing teams are planning to increase investments in\u00a0<\/span>content marketing, social media marketing, and brand strategy.<\/p>\n

These increased investments in digital marketing are changing the skills requirements and responsibilities for marketing roles. And given that\u00a0<\/span>job openings typically attract an average of 250 resumes<\/span>, job seekers are under increasing pressure to write marketing resumes that stand out from the crowd.\u00a0<\/span><\/p>\n

In fact, Jobvite<\/span> found that 75 percent of applicants never make it to the interview stage, meaning your resume is your primary opportunity to present your marketing skills \u2013 you have to make it count. While that may seem daunting, writing a standout marketing resume is achievable if you know where to focus your efforts.<\/span><\/p>\n

Here are some tips to help you create a digital marketing resume that stands out.<\/span><\/p>\n

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Become a Digital Marketer in just 12 weeks!<\/p>\n

BrainStation’s Digital Marketing Diploma Program<\/a> is a full-time, 12-week program that equips professionals with the skills and experience to start a new career in marketing.<\/p>\n

Speak to a Learning Advisor<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n

Keep it Simple<\/b><\/h2>\n

Research indicates<\/span>\u00a0that employers look at an applicant\u2019s resume for approximately <\/span>six seconds<\/b>, giving you a very small window to make an impression. Recruiters need to be able to sift through your resume quickly, and the best way to ensure this is by keeping your layout clean, with a brief profile that highlights key marketing skills and experience. <\/span><\/p>\n

It’s human nature to want to overdo things, but a concise, minimal resume can be eye-catching without being cluttered. <\/span>Niamh McCarthy<\/span> of Morgan McKinley advises applicants to \u201ckeep it simple. Use bullet points where possible and keep paragraphs short.\u201d <\/span><\/p>\n

Take this resume template. It\u2019s neatly organized so recruiters can quickly scan your qualifications, and its clean organization also give off a serious, professional aura.\u00a0<\/span><\/p>\n

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source: SnazzyTemplates<\/p><\/div>\n

Tailor Your Resume to Each Marketing Job Application<\/b><\/h2>\n

Just as you would tailor your marketing efforts to your target audience, you should be tailoring your resume to your target employer. To start, take a close look at the language of the job posting. The skills and experience listed are a roadmap for your resume writing.\u00a0<\/span><\/p>\n

To help you identify these skills, look out for three separate buckets: marketing skills that are directly related to the job (e.g. specific software or technical requirements), transferable skills (like fluency in an additional language), and adaptive skills (e.g. being a good problem solver).<\/p>\n

Once you’ve isolated a list of skills, zero-in on the first group (the job-related marketing skills). These must-have skills should be on your resume. In fact, they should be in the top third of your resume so that Hiring Managers can see them during a quick scan. Adding tasks and responsibilities to your work experience is an easy way to address this.<\/p>\n

Once you’ve added the must-have skills, you then should be looking for spots throughout the resume to include more of the transferable and adaptive skills. The job posting is again your best source of inspiration, but don’t stop there. Take the time to research the organization.\u00a0<\/span>Every company has a unique culture and will look for qualities that align with organizational values. Get a good sense of the company, and look to include language that fits their tone.\u00a0<\/span><\/p>\n

This research may even impact the overall look and feel of your resume. If, for example, you are hoping to land a job at a marketing agency that values creativity and innovative thinking, you might want to consider a design-heavy resume template that showcases those traits.\u00a0 To tailor your application for each role, you could look into other types of resume templates<\/a> such as the classic double or single column, the modern, contemporary or new professional formats.<\/span><\/p>\n

\u201cA creative resume allowed applicants to show personality and creativity, and it allowed me to judge skills that would directly translate to the role,\u201d explains Kelly Poulson, VP of Talent and Operations at Allen & Gerritsen. She warns, though, that the aforementioned simplicity is still best. “<\/span>There\u2019s a difference between eye-catching and overwhelming,\u201d she says.\u00a0\u00a0<\/span><\/p>\n

This<\/span>\u00a0template from <\/span>ResumeInventor<\/span><\/a>\u00a0is a good example. It offers a unique spin on the typical resume layout, while still presenting information in a clean and simple way.\u00a0<\/span><\/p>\n

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Use Numbers to Quantify Your Accomplishments\u00a0<\/b><\/h2>\n

Hiring Managers are interested in your past marketing successes, so it\u2019s important to highlight those achievements on your resume. The best way to quantify results and achievements<\/span>\u00a0is to provide specific numbers, objectives, and goals reached. For example,\u00a0<\/span>I added 1,200 qualified leads through a targeted social media campaign in Q3 of 2018.<\/span><\/i><\/p>\n

Claude Jones<\/span>, part of the hiring team at Walmart Labs even <\/span>provides a formula<\/span><\/a> for how to structure measurable results:\u00a0<\/span>measurable result = task + demonstrated skill + quantifiable data<\/i><\/strong><\/p>\n

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Learn marketing skills to boost your career \u2013 from home!<\/p>\n

BrainStation offers Online Live Certificate Courses<\/a> in data, design, development, marketing, and product management. Attend live classes and interact with Instructors and peers from anywhere in the world.<\/p>\n

Speak to a Learning Advisor<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n

\u201cHiring Managers are looking for employees that yield results. Just listing your achievements alone is only part of the equation. Adding quantifiable data not only enhances your resume but gives Hiring Managers proof of what you\u2019re capable of,\u201d Jones explains.<\/span><\/p>\n

In the end, your resume is a way to market yourself. It\u2019s the first (and sometimes only) opportunity to stand out and communicate your skills to potential employers, and what’s more persuasive than good old-fashioned data?<\/p>\n

If you\u2019re looking to develop your digital marketing skills, BrainStation offers certificate courses in Digital Marketing<\/a>, Search Engine Marketing<\/a>, and Social Media Marketing<\/a>, and more<\/a>.\u00a0<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

75 percent of applicants never make it to the interview stage. Here are some tips to help make your marketing resume stand out. <\/p>\n","protected":false},"author":7,"featured_media":7394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[169,336],"tags":[325,136,238],"yoast_head":"\nHow to Write a Digital Marketing Resume<\/title>\n<meta name=\"description\" content=\"75 percent of applicants never make it to the interview stage. 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