{"id":6618,"date":"2018-10-26T11:55:36","date_gmt":"2018-10-26T15:55:36","guid":{"rendered":"https:\/\/blog.brainstation.io\/?p=6618"},"modified":"2019-11-06T13:29:00","modified_gmt":"2019-11-06T18:29:00","slug":"how-employee-training-can-help-your-digital-transformation","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/how-employee-training-can-help-your-digital-transformation","title":{"rendered":"How Employee Training Can Help Your Digital Transformation"},"content":{"rendered":"

Is your company talking about digital transformation? You\u2019re not alone. Over the next few years, organizations and industries around the world will be investing millions of dollars to transform themselves for the digital economy. <\/span><\/p>\n

Est\u00e9e Lauder is a good example. The cosmetic giant recently adopted <\/span>a \u201cdigital-first\u201d approach<\/span>, which involved: recruiting <\/span>social media influencers<\/span> to create digital-only content; making beauty consultants available to chat with customers on Facebook; and offering virtual reality makeup tests. This approach has helped increase <\/span>the company’s share price by 60 percent in the past 12 months.<\/span><\/p>\n

Not all companies, however, are as successful. <\/span>According to consulting firm Mckinsey<\/span>, ROI from digital investments has been somewhat uneven, with companies often investing in the wrong places. <\/span>So, the question is, where do you invest? <\/span>Digital talent<\/span> seems like a safe bet<\/span>, but the competition for talent is set to become much fiercer. In fact, Mckinsey believes that demand will <\/span>far outstrip supply<\/span>, especially when it comes to data professionals, with <\/span>demand 50 to 60 percent greater than the projected supply<\/span>. <\/span><\/p>\n

An effective way to counter this is to provide digital skills training for existing employees. Here too, Est\u00e9e Lauder has proven to be a good example; they <\/span>have sent teams to BrainStation for corporate digital skills training courses. They’re not the only one. BrainStation has actually provided similar corporate training to companies as varied as CIBC, lululemon, Budweiser, and the LCBO, among many others. In fact, to meet increasing demand, we\u2019re now offering <\/span>accelerated corporate training<\/span><\/a>, with concise, immersive <\/span>one-week courses designed to increase the digital competency of entire teams \u2014 in as short a time frame as possible. <\/span><\/p>\n

These organizations have understood the impact employee training can have on digital transformation efforts. Here are some reasons why it can make such a difference. <\/span><\/p>\n

It Can Create the Right Culture for Digital Transformation <\/b>
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If the goal is to transform your company, you will need an engaged workforce, ready and willing to make changes. The problem is, you most likely won\u2019t have that. <\/span>According to Gallup\u2019s <\/span>State of the American Workplace<\/span>, only 32 percent of workers felt engaged in their jobs in 2015. Add in digital transformation, and the numbers are more alarming. <\/span>According to a <\/span>study commissioned by Microsoft<\/span><\/a>: <\/span><\/p>\n