{"id":7355,"date":"2018-08-20T16:36:59","date_gmt":"2018-08-20T20:36:59","guid":{"rendered":"https:\/\/blog.brainstation.io\/?p=7355"},"modified":"2020-06-01T09:05:07","modified_gmt":"2020-06-01T13:05:07","slug":"brainstation-launches-search-engine-optimization-training","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/brainstation-launches-search-engine-optimization-training","title":{"rendered":"BrainStation Launches Search Engine Optimization Training"},"content":{"rendered":"

Are you and your company looking for ways to drive website traffic and improve your search ranking? You\u2019re not alone. The number of available search engine optimization jobs increased by 43 percent this year, with search marketing experience among LinkedIn\u2019s most in-demand skills for 2018 and beyond. <\/span><\/p>\n

To \u00a0address this need, BrainStation is now offering Search Engine Optimization<\/a> (SEO) training, a comprehensive understanding of search engines, search marketing best practices and techniques. <\/span><\/p>\n

What You\u2019ll Learn<\/span><\/h2>\n

How to conduct an SEO audit
\n<\/b>Learn how to conduct a comprehensive SEO audit to assess the impact of existing online efforts and identify areas of improvement.<\/p>\n

Search Engine Fundamentals
\n<\/b>Understand how search engines read your website, and decide the overall ranking of results on the search engine results page.<\/p>\n

SEO best practices
\n<\/b>Set up core anchors and analyze existing anchors to ensure search engines are able to easily access and read your website\u2019s keywords.<\/p>\n

How to create a keyword strategy
\n<\/b>Conduct research to identify and select keywords and create a keyword tracking map to ensure you\u2019re sending customers to the relevant website pages.<\/p>\n

Adopt on-page SEO best practices
\n<\/b>Complete audits of on-page SEO factors, including meta descriptions, keyword relevance, and site experience, to identify areas of opportunity that will increase your ranking and drive traffic.<\/p>\n

Build an off-page SEO strategy
\n<\/b>Learn how to utilize off-page factors like backlinks and content marketing to influence and improve your search engine results ranking.<\/p>\n

\u200bFind out more<\/a>.<\/p>\n

Master SEO, In-Person or Online <\/span><\/h2>\n

Search Engine Optimization training, which<\/span>\u00a0is available online and at our campuses in New York, Toronto, and Vancouver, provides the same instructor-led, collaborative learning experience as BrainStation\u2019s cutting-edge courses and programs.<\/span><\/p>\n

Looking to Enroll a Team?<\/span><\/h2>\n

BrainStation has empowered employees and teams from some of the largest organizations in the world. Our Learning Advisors are ready to find the right training option for you and your team.\u00a0<\/span>Ready to get started? <\/span><\/p>\n

Click here to find out more about Search Engine Optimization training<\/a>. <\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Looking to drive traffic an improve your search ranking? Step inside. <\/p>\n","protected":false},"author":7,"featured_media":7361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[328],"tags":[136,547,243,441],"yoast_head":"\nBrainStation Launches Search Engine Optimization Training | BrainStation\u00ae Blog<\/title>\n<meta name=\"description\" content=\"BrainStation is now offering Search Engine Optimization (SEO) training, a comprehensive understanding of search engines, SEO best practices and techniques. Find out more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brainstation.io\/blog\/brainstation-launches-search-engine-optimization-training\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BrainStation Launches Search Engine Optimization Training | BrainStation\u00ae Blog\" \/>\n<meta property=\"og:description\" content=\"BrainStation is now offering Search Engine Optimization (SEO) training, a comprehensive understanding of search engines, SEO best practices and techniques. Find out more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brainstation.io\/blog\/brainstation-launches-search-engine-optimization-training\" \/>\n<meta property=\"og:site_name\" content=\"BrainStation\u00ae Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-20T20:36:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-01T13:05:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2018\/08\/0N0A7235.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BrainStation\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brainstation.io\/blog\/#website\",\"url\":\"https:\/\/brainstation.io\/blog\/\",\"name\":\"BrainStation\u00ae Blog\",\"description\":\"The Digital Learning Company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brainstation.io\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brainstation.io\/blog\/brainstation-launches-search-engine-optimization-training#primaryimage\",\"url\":\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2018\/08\/0N0A7235.jpg\",\"contentUrl\":\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2018\/08\/0N0A7235.jpg\",\"width\":1600,\"height\":1067,\"caption\":\"SEO skills training\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brainstation.io\/blog\/brainstation-launches-search-engine-optimization-training#webpage\",\"url\":\"https:\/\/brainstation.io\/blog\/brainstation-launches-search-engine-optimization-training\",\"name\":\"BrainStation Launches Search Engine Optimization Training | BrainStation\u00ae Blog\",\"isPartOf\":{\"@id\":\"https:\/\/brainstation.io\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/brainstation.io\/blog\/brainstation-launches-search-engine-optimization-training#primaryimage\"},\"datePublished\":\"2018-08-20T20:36:59+00:00\",\"dateModified\":\"2020-06-01T13:05:07+00:00\",\"author\":{\"@id\":\"https:\/\/brainstation.io\/blog\/#\/schema\/person\/9f37983a6c4da6cf5dd422481ac8cf11\"},\"description\":\"BrainStation is now offering Search Engine Optimization (SEO) training, a comprehensive understanding of search engines, SEO best practices and techniques. Find out more.\",\"breadcrumb\":{\"@id\":\"https:\/\/brainstation.io\/blog\/brainstation-launches-search-engine-optimization-training#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brainstation.io\/blog\/brainstation-launches-search-engine-optimization-training\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brainstation.io\/blog\/brainstation-launches-search-engine-optimization-training#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brainstation.io\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BrainStation Launches Search Engine Optimization Training\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/brainstation.io\/blog\/#\/schema\/person\/9f37983a6c4da6cf5dd422481ac8cf11\",\"name\":\"BrainStation\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brainstation.io\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/80c14b8388838ae1453aec36606b232d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/80c14b8388838ae1453aec36606b232d?s=96&d=mm&r=g\",\"caption\":\"BrainStation\"},\"description\":\"BrainStation is a global leader in digital skills training, empowering businesses and brands to succeed in the digital age. Established in 2012, BrainStation has worked with over 250 instructors from the most innovative companies, developing cutting-edge, real-world digital education that has empowered more than 50,000 professionals and some of the largest corporations in the world.\",\"url\":\"https:\/\/brainstation.io\/blog\/author\/brainstation\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BrainStation Launches Search Engine Optimization Training | BrainStation\u00ae Blog","description":"BrainStation is now offering Search Engine Optimization (SEO) training, a comprehensive understanding of search engines, SEO best practices and techniques. Find out more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brainstation.io\/blog\/brainstation-launches-search-engine-optimization-training","og_locale":"en_US","og_type":"article","og_title":"BrainStation Launches Search Engine Optimization Training | BrainStation\u00ae Blog","og_description":"BrainStation is now offering Search Engine Optimization (SEO) training, a comprehensive understanding of search engines, SEO best practices and techniques. Find out more.","og_url":"https:\/\/brainstation.io\/blog\/brainstation-launches-search-engine-optimization-training","og_site_name":"BrainStation\u00ae Blog","article_published_time":"2018-08-20T20:36:59+00:00","article_modified_time":"2020-06-01T13:05:07+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2018\/08\/0N0A7235.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"BrainStation","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/brainstation.io\/blog\/#website","url":"https:\/\/brainstation.io\/blog\/","name":"BrainStation\u00ae Blog","description":"The Digital Learning Company","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brainstation.io\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brainstation.io\/blog\/brainstation-launches-search-engine-optimization-training#primaryimage","url":"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2018\/08\/0N0A7235.jpg","contentUrl":"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2018\/08\/0N0A7235.jpg","width":1600,"height":1067,"caption":"SEO skills training"},{"@type":"WebPage","@id":"https:\/\/brainstation.io\/blog\/brainstation-launches-search-engine-optimization-training#webpage","url":"https:\/\/brainstation.io\/blog\/brainstation-launches-search-engine-optimization-training","name":"BrainStation Launches Search Engine Optimization Training | BrainStation\u00ae Blog","isPartOf":{"@id":"https:\/\/brainstation.io\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brainstation.io\/blog\/brainstation-launches-search-engine-optimization-training#primaryimage"},"datePublished":"2018-08-20T20:36:59+00:00","dateModified":"2020-06-01T13:05:07+00:00","author":{"@id":"https:\/\/brainstation.io\/blog\/#\/schema\/person\/9f37983a6c4da6cf5dd422481ac8cf11"},"description":"BrainStation is now offering Search Engine Optimization (SEO) training, a comprehensive understanding of search engines, SEO best practices and techniques. Find out more.","breadcrumb":{"@id":"https:\/\/brainstation.io\/blog\/brainstation-launches-search-engine-optimization-training#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brainstation.io\/blog\/brainstation-launches-search-engine-optimization-training"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brainstation.io\/blog\/brainstation-launches-search-engine-optimization-training#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brainstation.io\/blog"},{"@type":"ListItem","position":2,"name":"BrainStation Launches Search Engine Optimization Training"}]},{"@type":"Person","@id":"https:\/\/brainstation.io\/blog\/#\/schema\/person\/9f37983a6c4da6cf5dd422481ac8cf11","name":"BrainStation","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brainstation.io\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/80c14b8388838ae1453aec36606b232d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/80c14b8388838ae1453aec36606b232d?s=96&d=mm&r=g","caption":"BrainStation"},"description":"BrainStation is a global leader in digital skills training, empowering businesses and brands to succeed in the digital age. Established in 2012, BrainStation has worked with over 250 instructors from the most innovative companies, developing cutting-edge, real-world digital education that has empowered more than 50,000 professionals and some of the largest corporations in the world.","url":"https:\/\/brainstation.io\/blog\/author\/brainstation"}]}},"_links":{"self":[{"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/posts\/7355"}],"collection":[{"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/comments?post=7355"}],"version-history":[{"count":8,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/posts\/7355\/revisions"}],"predecessor-version":[{"id":11881,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/posts\/7355\/revisions\/11881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/media\/7361"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/media?parent=7355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/categories?post=7355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/tags?post=7355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}