{"id":7398,"date":"2018-08-27T17:19:45","date_gmt":"2018-08-27T21:19:45","guid":{"rendered":"https:\/\/blog.brainstation.io\/?p=7398"},"modified":"2020-12-14T00:39:34","modified_gmt":"2020-12-14T05:39:34","slug":"why-an-seo-sem-analytics-certificate-is-worth-it","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/why-an-seo-sem-analytics-certificate-is-worth-it","title":{"rendered":"Why an SEO\/SEM Analytics Certificate is Worth it"},"content":{"rendered":"

The number of available search engine optimization (SEO) jobs increased by 43 percent this year, with search marketing experience among LinkedIn\u2019s most in-demand skills for 2018 and beyond. It\u2019s not hard to see why: <\/span>over 93% of online experiences begin with a search engine.<\/span><\/p>\n

To help meet this demand, BrainStation is now offering Search Engine Optimization training<\/a><\/span> both online and at our campuses in New York, Toronto and Vancouver.<\/span><\/p>\n

If you\u2019re still unsure whether that further education would benefit you, read on for a few reasons why SEO training could be valuable for you.<\/span><\/p>\n

SEO Skills are Increasingly Important<\/span><\/h2>\n

Even as the SEO and SEM fields have changed, their importance has only grown.<\/span><\/p>\n

One <\/span>study<\/span><\/a> of all web searches in May 2018 found that the click-through rate for the top-ranking search result was just under 30 percent \u2013 a number that plummeted to four percent for the fifth-ranked result. By the ninth result, a meagre one percent of searchers on average were still interested in clicking through \u2013 a far more dramatic drop-off than was observed just a few years ago.<\/span><\/p>\n

Meanwhile, Internet users are simply searching more frequently. The number of core search queries from the top four search engines in the United States in April 2018 was <\/span>17.6 billion<\/span><\/a> \u2013 up dramatically from the 10.12 billion who searched in April 2008.<\/span><\/p>\n

It\u2019s not surprising, then, that businesses are finding lucrative ROIs investing in SEO and SEM. According to a BIA\/Kelsey Local Commerce Monitor <\/span>report<\/span><\/a>, companies spending more than $25,000 a year on marketing reported that search engine marketing and optimization provided the best return on investment, with 65.9 percent listing SEM\/SEO as an extremely high priority or very high priority going forward \u2013 above email marketing, social media advertising or performance assessment.<\/span><\/p>\n

Google and Other Engines Don\u2019t Rest<\/span><\/h2>\n

Over the course of 2017, Google made a series of updates to its search algorithm \u2013 some minor, some relatively major.<\/span><\/p>\n

Among the alterations made, two big updates in February and March seemed to target low-value content, a December update was intended to \u201cimprove relevancy,\u201d while in March 2018 Google confirmed a \u201cbroad core algorithm update\u201d intended to \u201cbenefit pages that were previously under-rewarded.\u201d<\/span><\/p>\n

The common trend among Google\u2019s algorithm updates is that they seem to be prioritizing quality over quantity. Experts have also observed that Google appears to be placing a greater emphasis on website architecture and internal linking strategy. Further, sculpting \u2013 or editing away the needless bulk on your website \u2013 is a process that is becoming <\/span>increasingly important<\/span><\/a>.<\/span><\/p>\n

Moreover, the rise of voice search is already having a transformational effect, with Google revealing in 2016 that 20 percent of queries through its platform were voice searches. Another trend that has developed at lightning speed is the sudden prominence of <\/span>rich snippets and knowledge boxes<\/span><\/a>, features that are already having a game-changing effect for SEO specialists.<\/span><\/p>\n

And most professionals are readying themselves for a larger-scale shift to mobile, given that Google has already confirmed that more than 50 percent of searches are conducted on mobile.<\/span><\/p>\n

Ultimately, it should be clear an SEO strategy that worked well just a few years ago might already be hopelessly outdated. Refreshing your SEO skills could be crucial in staying on top of an endlessly evolving field.<\/span><\/p>\n

Not Just for SEO Specialists Anymore<\/span><\/h2>\n

Increasingly, even if \u201cSEO\u201d isn\u2019t in your job title, you will likely be expected to have a firm grasp on optimizing your website to search-engine prominence.<\/span><\/p>\n

A quick sweep of job-search websites will find that an understanding of SEO is considered a major advantage or even a prerequisite for jobs in many fields, including <\/span>communications<\/span><\/a>, <\/span>content creation and management<\/span><\/a>, <\/span>marketing<\/span><\/a>, <\/span>social media<\/span><\/a>, and some positions in <\/span>journalism<\/span><\/a>. <\/span><\/p>\n

In BrainStation\u2019s SEO courses, students learn the techniques and tools to create real-world search marketing strategies, with units covering: SEM; SEO, site crawling, on-page optimization and answer boxes; Google Search Console, rich snippets and data highlighter; pay-per-click advertising, ad groups and remarketing; and Google Analytics.<\/span><\/p>\n

Even if you\u2019re not planning on specializing in SEO and SEM Analytics, it\u2019s clearly a competency that is valued.<\/span><\/p>\n

It Can be Hard to Stand Out From the Crowd<\/span><\/h2>\n

As important as SEO professionals are, they also tend to be relatively inexperienced.<\/span><\/p>\n

According to <\/span>PayScale.com<\/span><\/a>, 67 percent of SEO specialists have four years or less experience in the field, and 93 percent have worked less than 10 years. If you\u2019re new to the field, you might not be as far behind as you thought. And with so many professionals boasting such a comparable amount of experience, pursuing a certificate is a great way to nudge ahead of the pack.<\/span><\/p>\n

Ready to get started? You can enroll now in BrainStation\u2019s <\/span><\/i>SEO\/SEM Analytics<\/span><\/i><\/a> course.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

The number of available search engine optimization (SEO) jobs increased by 43 percent this year, with search marketing experience among LinkedIn\u2019s most in-demand skills for 2018 and beyond. Read on for a few reasons why SEO training could be valuable for you.<\/p>\n","protected":false},"author":7,"featured_media":7399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[328],"tags":[244,243,344],"yoast_head":"\nWhy an SEO\/SEM Analytics Certificate is Worth it | BrainStation\u00ae Blog<\/title>\n<meta name=\"description\" content=\"Contemplating an SEO\/SEM certificate? The number of available search engine optimization (SEO) jobs increased by 43 percent this year. 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