{"id":7534,"date":"2018-09-25T11:45:45","date_gmt":"2018-09-25T15:45:45","guid":{"rendered":"https:\/\/blog.brainstation.io\/?p=7534"},"modified":"2020-12-02T15:21:42","modified_gmt":"2020-12-02T20:21:42","slug":"is-a-certificate-in-user-interface-design-worth-it","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/is-a-certificate-in-user-interface-design-worth-it","title":{"rendered":"Is a Certificate in User Interface Design Worth It?"},"content":{"rendered":"

Few roles in tech combine creativity, stylistic flair, and technical savvy like user interface design.<\/span><\/p>\n

A User Interface Designer isn\u2019t just responsible for creating beautiful digital products, but also understanding how brand, typography, and layout need to smoothly interact to create a responsive and efficient experience for users. <\/span><\/p>\n

It\u2019s easy to understand why so many have been compelled to join the rapidly growing field.<\/span><\/p>\n

Whether you\u2019re new to the field or looking for more competitive credentials, read on for reasons why earning a UI design certificate could be a valuable career move.<\/span><\/p>\n

Companies Know They Have Work To Do<\/b><\/h2>\n

Wisely, companies are becoming more consumer-focused and design-focused than ever.<\/span><\/p>\n

According to 2018 <\/span>digital trends study<\/span><\/a> conducted by Adobe and Econsultancy, the organizations polled identified optimizing the customer experience as the single most-exciting opportunity for their companies.<\/span><\/p>\n

Meanwhile, the same study showed that user interface and user experience design was also the biggest self-identified weak spot for the companies participating. Where 74 percent of respondents said they had a strong company culture, only 50 percent felt confident that they \u201chave well-designed user journeys that facilitate clear communication and a seamless transaction.\u201d<\/span><\/p>\n

Well, those companies are doing what they can to catch up. The Adobe\/Econsultancy survey found that 73 percent of companies were \u201cinvesting in design to differentiate our brand,\u201d up from 59 percent in 2015.<\/span><\/p>\n

But they\u2019re struggling to find the right people. Only 61 percent of respondents felt they had the people needed to engineer good customer experiences.<\/span><\/p>\n

Perhaps that\u2019s why an <\/span>Emsi<\/span><\/a> study found an average of 4,900 new job postings per month for user interface designers in 2016, with Oracle, Creative Circle, Amazon, and Pegasystems standing as the companies hiring the most in this area. <\/span>
\n<\/span><\/p>\n

Naturally, that shortage has led to robust salaries. User Interface Designers on average make <\/span>$84,435<\/span><\/a> annually, while senior User Interface Designers on average receive $107,002.<\/span><\/p>\n

The Explosion of eCommerce<\/b><\/h2>\n

These days, companies simply can\u2019t expect customers to interact with an unattractive, confusing, or unresponsive digital product, and they can\u2019t afford to lag behind the competition.<\/span><\/p>\n

eCommerce\/digital now influences up to 56 percent of in-store purchases and represents almost 10 percent of all U.S. retail sales, a figure <\/span>Absolunet<\/span><\/a> reports is growing 15 percent annually.<\/span><\/p>\n

Mobile-specific eCommerce, meanwhile, is growing at a pace that\u2019s almost too fast to keep up \u2013 that report forecasts that mobile will represent 70 percent of all eCommerce traffic by the end of the year.<\/span><\/p>\n

User Interface Design is Crucial to Creating a Worthwhile App<\/b><\/h2>\n

As companies try to catch up to the mobile transformation, it\u2019s important to keep in mind that quality is crucial in the mobile realm. Users simply won\u2019t bother with an unattractive mobile app with a confusing customer journey.<\/span><\/p>\n

A 2016 <\/span>Localytics<\/span><\/a> survey found that across all app users, 80 percent do not use the apps they download after three months. <\/span>AppsFlyer<\/span><\/a> meanwhile found that 30 days after download, roughly three percent of iOS and Android apps were still actively used.<\/span><\/p>\n

Mobile app users may became only more discerning in the years ahead. <\/span>eMarketer<\/span><\/a> reported last year that while Americans are spending more time using apps \u2013 19.9 percent of average daily total media time \u2013 they are at the same time using fewer and fewer apps.<\/span><\/p>\n

Certificate Courses Ensure Your Skills Are as Current as Possible<\/b><\/h2>\n

The famous designer Neville Brody once said, \u201cdigital design is like painting, except the paint never dries.\u201d<\/span><\/p>\n

Similarly, User Interface Designers should never stop growing and adapting. With employers demanding deep and up-to-date skill sets, a certification course might be the best way to ensure that your toolbox contains everything industry leaders are looking for.<\/span><\/p>\n

Emsi\u2019s study found that user interface design positions will want a candidate who is versed in the essentials of web design \u2013 such as HTML, CSS and JavaScript \u2013 but User Interface Designers should also possess other tools needed for prototyping, wireframing, and designing digital products.<\/span><\/p>\n

BrainStation\u2019s part-time User Interface Design course, which can be completed <\/span>online<\/span><\/a> or <\/span>on our campuses<\/span><\/a> in New York, Toronto, or Vancouver, helps students master industry tools including Sketch, Invision, Flinto and Zeplin. By the end of the course, students graduate from learning the fundamentals of visual design, brand consistency, and typography, to creating their own clickable prototype of a mobile app, complete with its own UI scheme.<\/span><\/p>\n

Ready to get started? Check out BrainStation\u2019s <\/span><\/i>Design courses and programs<\/span><\/i><\/a>.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Few roles in tech combine creativity, stylistic flair, and technical savvy like user interface design. Here’s a UI Design certificate is worth your time. <\/p>\n","protected":false},"author":7,"featured_media":7536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[290],"tags":[111,322,291],"yoast_head":"\nIs a Certificate in User Interface Design Worth It?<\/title>\n<meta name=\"description\" content=\"Thinking of getting into design? The field of user interface (UI) design is fast growing. 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