{"id":8271,"date":"2019-02-11T13:32:18","date_gmt":"2019-02-11T18:32:18","guid":{"rendered":"https:\/\/blog.brainstation.io\/?p=8271"},"modified":"2019-02-12T11:16:59","modified_gmt":"2019-02-12T16:16:59","slug":"brainstation-releases-results-from-2019-digital-skills-survey","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/brainstation-releases-results-from-2019-digital-skills-survey","title":{"rendered":"BrainStation Releases Results From 2019 Digital Skills Survey"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Toward the end of 2018, BrainStation surveyed a wide range of professionals and industry leaders to better understand their day-to-day experience, and to spot trends and shifts in the digital sector. Mission accomplished on both fronts. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll look at some key findings from each discipline below, but you can <\/span><a href=\"https:\/\/brainstation.io\/research\/digital-skills-survey-2019-results\"><span style=\"font-weight: 400;\">click here to see the full report<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Digital Skills Survey covered six professional disciplines and functions:<\/span><\/p>\n<p><a href=\"https:\/\/brainstation.io\/research\/digital-skills-survey-2019-results\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7421 size-full\" src=\"https:\/\/d1jxdyr49kipv5.cloudfront.net\/prod\/wp-content\/uploads\/2018\/09\/Coverage-5.gif\" alt=\"Digital Skills Survey\" width=\"1200\" height=\"339\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">These were then broken down further into four areas:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Work experience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Skills and tools<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Professional development<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Future trends<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">There were some general findings that were consistent across all disciplines: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The majority of digital professionals are working in small teams (fewer than 10). <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jira and Trello were the most popular project management platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Slack and email remain the most popular forms of workplace communication.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hootsuite is the most commonly used tool for social media management.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now let\u2019s take a closer look at some of the key findings within each discipline: <\/span><\/p>\n<h2><strong><a href=\"https:\/\/brainstation.io\/research\/digital-skills-survey-2019-results\/data\">Data<\/a><\/strong><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-medium wp-image-8276\" src=\"https:\/\/d1jxdyr49kipv5.cloudfront.net\/prod\/wp-content\/uploads\/2019\/02\/0N5A1809-300x200.jpg\" alt=\"Data science courses at BrainStation\" width=\"300\" height=\"200\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2019\/02\/0N5A1809-300x200.jpg 300w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2019\/02\/0N5A1809-768x512.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">79 percent did not start their career in data. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Excel was the most widely used tool, at close to 81 percent. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Professionals with the title Data Scientist, however, were more likely to use Python. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The primary use of data was the optimization of existing platforms and products.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">77 percent say they do not work with artificial intelligence. <\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/brainstation.io\/research\/digital-skills-survey-2019-results\/data\"><span style=\"font-weight: 400;\">Click here to read more insights from data professionals<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h2><strong><a href=\"https:\/\/brainstation.io\/research\/digital-skills-survey-2019-results\/design\">Design<\/a><\/strong><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-medium wp-image-8278\" src=\"https:\/\/d1jxdyr49kipv5.cloudfront.net\/prod\/wp-content\/uploads\/2019\/02\/0N5A9959-300x200.jpg\" alt=\"UX design courses at brainStation\" width=\"300\" height=\"200\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2019\/02\/0N5A9959-300x200.jpg 300w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2019\/02\/0N5A9959-768x512.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">63 percent of Designers began their career in design. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">84 percent of Designers design primarily for the web. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sketch and Illustrator were the most popular tools for wireframing. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">InVision was the most popular tool for prototyping.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">89 percent have not yet worked on projects involved voice-based interfaces, and 85 percent have yet to design for the AR\/VR space.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/brainstation.io\/research\/digital-skills-survey-2019-results\/design\"><span style=\"font-weight: 400;\">Click here to read more about the current design landscape<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h2><strong><a href=\"https:\/\/brainstation.io\/research\/digital-skills-survey-2019-results\/development\">Development<\/a><\/strong><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-medium wp-image-8283\" src=\"https:\/\/d1jxdyr49kipv5.cloudfront.net\/prod\/wp-content\/uploads\/2019\/02\/0N5A2025-300x200.jpg\" alt=\"Development courses at BrainStation\" width=\"300\" height=\"200\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2019\/02\/0N5A2025-300x200.jpg 300w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2019\/02\/0N5A2025-768x512.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">55 percent of respondents began their career in a field other than development.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">8 percent have been programming for five years or less.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">JavaScript was the most widely used programming language. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">JavaScript and Python were the languages Developers most enjoy using. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">78 percent believe that machine learning and artificial intelligence (AI) will have the most impact in the next five to 10 years, but 83 percent have not developed for AI platforms.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/brainstation.io\/research\/digital-skills-survey-2019-results\/development\"><span style=\"font-weight: 400;\">Click here to find out more about the day-to-day experiences of Developers<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h2><strong><a href=\"https:\/\/brainstation.io\/research\/digital-skills-survey-2019-results\/marketing\">Marketing<\/a><\/strong><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-medium wp-image-8280\" src=\"https:\/\/d1jxdyr49kipv5.cloudfront.net\/prod\/wp-content\/uploads\/2019\/02\/0N5A9983-1-300x200.jpg\" alt=\"Marketing courses at BrainStation\" width=\"300\" height=\"200\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2019\/02\/0N5A9983-1-300x200.jpg 300w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2019\/02\/0N5A9983-1-768x512.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">79 percent of digital marketers use a content marketing channel. \u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">MailChimp was by far the most widely used email marketing platform. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">89 percent use Google Analytics to measure their campaign performance.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Salesforce is the most popular customer relationship management platform.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">68 percent of marketing professionals are using WordPress.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">65 percent of Marketers do not work at companies that sell products online.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/brainstation.io\/research\/digital-skills-survey-2019-results\/marketing\"><span style=\"font-weight: 400;\">Click here to read insights from our Marketing respondents<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h2><strong><a href=\"https:\/\/brainstation.io\/research\/digital-skills-survey-2019-results\/product-management\">Product Management<\/a><\/strong><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-medium wp-image-8281\" src=\"https:\/\/d1jxdyr49kipv5.cloudfront.net\/prod\/wp-content\/uploads\/2019\/02\/0N5A9983-300x200.jpg\" alt=\"Product management courses at BrainStation\" width=\"300\" height=\"200\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2019\/02\/0N5A9983-300x200.jpg 300w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2019\/02\/0N5A9983-768x512.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">88 percent started their careers in a different field.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Over 80 percent are working in an intermediate or higher position level.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Data was cited as the most important secondary skill for a Product Manager.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">83 percent have not participated in any projects involving voice-based experiences.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">87 percent have not been involved in the augmented reality (AR) or virtual reality (VR). <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">51 percent of respondents believe the internet-of-things will have a significant impact in the next five to 10 years.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/brainstation.io\/research\/digital-skills-survey-2019-results\/product-management\"><span style=\"font-weight: 400;\">Click here for more from our Product respondents<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h2><strong><a href=\"https:\/\/brainstation.io\/research\/digital-skills-survey-2019-results\/executive\">Executive<\/a><\/strong><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-medium wp-image-8285\" src=\"https:\/\/d1jxdyr49kipv5.cloudfront.net\/prod\/wp-content\/uploads\/2019\/02\/0N5A3407-300x200.jpg\" alt=\"Executive training at BrainStation\" width=\"300\" height=\"200\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2019\/02\/0N5A3407-300x200.jpg 300w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2019\/02\/0N5A3407-768x512.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">74 percent said their organization was involved in digital transformation activities.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">63 percent said that their digital investments are growing. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">89 percent said there are elements of their products and services that did not exist five years earlier.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">52 percent said they were looking to invest or currently investing in an online sales platform.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">50 percent said they&#8217;ll be doing the most hiring in development.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">41 percent, however, found development the hardest function to hire for. <\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/brainstation.io\/research\/digital-skills-survey-2019-results\/executive\"><span style=\"font-weight: 400;\">Click here for more insights from our Executive respondents.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The survey was extremely well received, and we are very grateful to our Ecosystem Partners, and all the professionals who took the time to complete the Digital Skills Survey.\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Thank you.<\/span><\/p>\n<p><a href=\"https:\/\/brainstation.io\/research\/digital-skills-survey-2019-results\/executive\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7422 size-full\" title=\"BrainStation Digital Skills Survey\" src=\"https:\/\/d1jxdyr49kipv5.cloudfront.net\/prod\/wp-content\/uploads\/2018\/09\/What-is-5.png\" alt=\"Digital Skills Survey Partners\" width=\"1200\" height=\"240\" srcset=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2018\/09\/What-is-5.png 1200w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2018\/09\/What-is-5-300x60.png 300w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2018\/09\/What-is-5-768x154.png 768w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2018\/09\/What-is-5-1024x205.png 1024w, https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2018\/09\/What-is-5-960x192.png 960w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Stay tuned for the 2020 edition!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We surveyed thousands of professionals to identify key trends and shifts in the digital economy&#8230;and the results are in!<\/p>\n","protected":false},"author":7,"featured_media":7428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[533,754,644,84],"tags":[94,332,111,227,556,755,134,150],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BrainStation Releases Results From 2019 Digital Skills Survey | BrainStation\u00ae Blog<\/title>\n<meta name=\"description\" content=\"BrainStation has released the results from the 2019 Digital Skills Survey, which surveyed thousands of professionals around the world to identify key trends and shifts in the digital economy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brainstation.io\/blog\/brainstation-releases-results-from-2019-digital-skills-survey\" \/>\n<meta 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