{"id":8479,"date":"2019-03-13T11:27:06","date_gmt":"2019-03-13T15:27:06","guid":{"rendered":"https:\/\/blog.brainstation.io\/?p=8479"},"modified":"2020-05-21T12:19:59","modified_gmt":"2020-05-21T16:19:59","slug":"how-one-brainstation-alum-landed-a-role-at-moz","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/how-one-brainstation-alum-landed-a-role-at-moz","title":{"rendered":"How One BrainStation Alum Landed a Role at Moz"},"content":{"rendered":"

Meet Stephanie Ortiz, an alum of BrainStation\u2019s <\/span>Digital Marketing Certificate Course<\/span><\/a>, who has recently started a new position as a Client Specialist at MOZ, the Seatle-based SEO and local search platform provider.\u00a0<\/span><\/p>\n

Prior to landing this role, Stephanie had been working in the retail and\u00a0public speaking industries (TEDx), but she had her sights set on a more technical role. To land that role, she decided<\/span>\u00a0that digital skills\u00a0<\/span>training at BrainStation would help get her capabilities to where they needed to be.<\/span><\/p>\n

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Learn marketing skills to boost your career \u2013 from home!<\/p>\n

BrainStation offers Online Live Certificate Courses<\/a> in data, design, development, marketing, and product management. Attend live classes and interact with Instructors and peers from anywhere in the world.<\/p>\n

Speak to a Learning Advisor<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n

\u201cThe Digital Marketing course gave me a taste of every pillar of digital marketing during a time when I was thinking of applying for jobs in the tech industry,\u201d she says. \u201cIt really helped me develop an understanding of digital marketing, its concepts, and the overall language used in the industry.\u201d<\/span><\/p>\n

Transitioning From Different Industries<\/h3>\n

Apart from building her digital skills and giving her hands-on experience with key platforms and tools, the certificate course also helped Stephanie feel confident enough to make the jump into a new field.\u00a0<\/span><\/p>\n

\u201cComing from various other industries, I was starting to reevaluate which industry would consistently present a lot of opportunities and that would keep me interested and on my toes,\u201d Stephanie explains. \u201cThis led me to seriously think about switching over to the tech industry and SEO, which is particularly exciting because it\u2019s constantly evolving.\u201d<\/span><\/p>\n

SEO is<\/em> constantly evolving, but it is also just one example of how much technology is changing, and how quickly required skills and competencies can shift. <\/span>When transitioning between industries, it\u2019s important to understand what skills are needed for your desired industry, organization, and role, and this was essential in Stephanie’s case.\u00a0<\/span><\/p>\n

\u201cI [had] been searching for the right job for over a year and started to consider targeting the tech industry for a while,\u201d she says. \u201cI started working for MOZ and felt confident making [that] professional change now that I can speak the language and understand the basics.\u201d<\/span><\/p>\n

Applying Her Skills at Moz<\/h3>\n

As a Client Specialist at Moz, Stephanie has been able to\u00a0<\/span>apply the skills and knowledge gained at BrainStation on a daily basis. <\/span><\/p>\n

\u201cI help our enterprise and agency clients when they\u2019re experiencing any issues with the STAT application. This involves answering any of their questions about the app, setting them up with additional training with our in-house coaches, testing new features, and reporting any issues to the Product and Development teams,\u201d she says. <\/span><\/p>\n

As part of this process, Stephanie has to work directly with a variety of Marketers, across roles and experience levels, making it essential that she can “speak their language.”<\/span><\/p>\n

\u201cThe clients I typically engage with range from SEO Specialists, to Content Strategists, to Growth Marketers from some of the world\u2019s leading brands and digital agencies,\u201d she says, adding that this kind of interaction would not have been possible without her training.\u00a0<\/span><\/p>\n

\u201cProfessional skills development made a huge difference; it’s a great way to dip your toes in when you\u2019re thinking about making a career change, and it really helped me develop an understanding of digital marketing.\u201d<\/span><\/p>\n

If you\u2019re thinking of making a career change like Stephanie, BrainStation offers courses and training in everything from <\/span><\/i>digital marketing<\/span><\/i><\/a>, to <\/span><\/i>data analytics<\/span><\/i><\/a>, to <\/span><\/i>product<\/span><\/i><\/a>, and more. <\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Thinking of making a career change? Find out how this BrainStation alum used digital skills training to make the jump into a digital marketing role at Moz. <\/p>\n","protected":false},"author":7,"featured_media":8481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[303,169],"tags":[325,136,429],"yoast_head":"\nHow One BrainStation Alum Landed a Role at Moz | BrainStation\u00ae Blog<\/title>\n<meta name=\"description\" content=\"Thinking of making a career change? 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