{"id":8802,"date":"2019-05-02T16:35:21","date_gmt":"2019-05-02T20:35:21","guid":{"rendered":"https:\/\/blog.brainstation.io\/?p=8802"},"modified":"2020-05-15T12:44:31","modified_gmt":"2020-05-15T16:44:31","slug":"7-companies-with-killer-instagram-strategies","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/7-companies-with-killer-instagram-strategies","title":{"rendered":"7 Companies with Killer Instagram Strategies"},"content":{"rendered":"

Coordinating social media content is an important tenet of any\u00a0digital marketing<\/a>\u00a0strategy. Instagram in particular has gained a reputation as a channel that can effectively help grow your brand, touting the ability to provide brands with 25% more engagement<\/a> than other platforms. But, finding compelling content that’s unique, visually appealing, and interesting to your audience isn’t always easy.<\/p>\n

We’ve curated seven businesses with compelling content and engaged audiences to inspire your next Instagram marketing strategy.<\/p>\n

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Become a Digital Marketer in just 12 weeks!<\/p>\n

BrainStation’s Digital Marketing Diploma Program<\/a> is a full-time, 12-week program that equips professionals with the skills and experience to start a new career in marketing.<\/p>\n

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CW Pencil Enterprise<\/a><\/strong><\/h2>\n

Who: <\/b>Purveyors of superior graphite. These pencil pushers curate a selection of beautiful pencils to sell to anyone who appreciates their functionality, beauty, and history. <\/span><\/p>\n

Location: <\/b>New York<\/span><\/p>\n

Target audience:<\/b> Stationery addicts<\/span><\/p>\n

Why it\u2019s awesome <\/b><\/p>\n

CW has honed a colourful, delightful palette that\u2019s sure to brighten anyone\u2019s Instagram feed. They highlight pencils that have a history, or a unique design that helps customers buy into each pencil\u2019s story. In the process, they\u2019ve built a highly-engaged community of pencil lovers that\u2019s always excited to see the latest (ridiculously aesthetic) graphite release.<\/span><\/p>\n

https:\/\/www.instagram.com\/p\/BwFFl_XDmN0\/?utm_source=ig_web_copy_link<\/a><\/p>\n

https:\/\/www.instagram.com\/p\/BuUTc5JjfxF\/?utm_source=ig_web_copy_link<\/a><\/p>\n

https:\/\/www.instagram.com\/p\/BvmVVDxD4f7\/?utm_source=ig_web_copy_link<\/a><\/p>\n

Heritage Bicycles<\/a><\/strong><\/h2>\n

Who: <\/b>Heritage crafts their own bikes and their own coffee, making them a mash-up of two concepts and cultures that, Heritage believes, really go hand-in-hand: bikes and coffee. <\/span><\/p>\n

Location: <\/b>Chicago<\/span><\/p>\n

Target audience: <\/b>Coffee and bike lovers<\/span><\/p>\n

Why it\u2019s awesome<\/b><\/p>\n

This shop gets creative with bikes. They engage followers with quirky bicycle photos, and pique your tastebuds with shots of yummy sandwiches and close-ups of coffee. They have a truly local feel that will attract those looking to invest in their neighbourhood.<\/span><\/p>\n

https:\/\/www.instagram.com\/p\/Bwme39spyHb\/?utm_source=ig_web_copy_link<\/a><\/p>\n

https:\/\/www.instagram.com\/p\/BuuODVxHotx\/?utm_source=ig_web_copy_link<\/a><\/p>\n

https:\/\/www.instagram.com\/p\/BvmHyCXpW6k\/?utm_source=ig_web_copy_link<\/a><\/p>\n

LearnLux<\/a><\/strong><\/h2>\n

Who: <\/b>LearnLux is on a mission to make financial wellness a priority. They create online learning tools to empower people to take control of their personal finance. <\/span><\/p>\n

Location: <\/b>Boston<\/span><\/p>\n

Target audience:<\/b> The financially attuned <\/span><\/p>\n

Why it\u2019s awesome<\/b><\/p>\n

Learnlux\u2019s money reminders are perfect for anyone trying to be more financially conscious. They\u2019ve also done a great job at adapting to the tone of popular instagram posts by using quotes, message boards, and screenshots of tweets. They show that finances don\u2019t have to be a drag, rather, being financially-savvy can be fun, relatable, and a way to find your community. <\/span><\/p>\n

https:\/\/www.instagram.com\/p\/Bw92YeQj_TN\/?utm_source=ig_web_copy_link<\/a><\/p>\n

https:\/\/www.instagram.com\/p\/Bw7xr9uD5WA\/?utm_source=ig_web_copy_link<\/a><\/p>\n

https:\/\/www.instagram.com\/p\/BwZ_3d5jWma\/?utm_source=ig_web_copy_link<\/a><\/p>\n

Kotn<\/a><\/strong><\/h2>\n

Who: <\/b>Kotn creates ethically-made quality clothing essentials that don\u2019t cost a fortune.<\/span><\/p>\n

Location: <\/b>Vancouver, Toronto, Montreal<\/span><\/p>\n

Target Audience:<\/b> The effortlessly fashionable and socially-responsible<\/span><\/p>\n

Why it\u2019s awesome<\/b><\/p>\n

The soft tones and textures of Kotn\u2019s Instagram feed embodies the style of their clothing and the aesthetic of their customers. They go a step further by making their customers the face of their brand, showcasing real people incorporating Kotn into their own unique looks. They also satisfy the socially-conscious crowd by putting their cotton farms, factories, and workers in the spotlight.<\/span><\/p>\n

https:\/\/www.instagram.com\/p\/BvZ0pAvBRYg\/?utm_source=ig_web_copy_link<\/a><\/p>\n

https:\/\/www.instagram.com\/p\/BwDJTOnh6qF\/?utm_source=ig_web_copy_link<\/a><\/p>\n

https:\/\/www.instagram.com\/p\/Bwpw0ziBbAb\/?utm_source=ig_web_copy_link<\/a><\/p>\n

Sweetgreen<\/a><\/strong><\/h2>\n

Who<\/b>: Building healthier communities by connecting people to real food. <\/span><\/p>\n

Location: <\/b>USA<\/span><\/p>\n

Target audience: <\/b>Healthy foodies<\/span><\/p>\n

Why it\u2019s awesome<\/b><\/p>\n

Sweetgreen gets creative with videos. They post simple clips of food that make their bowls feel fun, fresh, and delicious. Their attention to the vibrancy of fresh produce and bread is enough to delight any healthy food-lover. They also spend time producing beautiful IG TV videos that give a more intimate view of food preparation. <\/span><\/p>\n

https:\/\/www.instagram.com\/p\/BwDC02KluSb\/?utm_source=ig_web_copy_link<\/a><\/p>\n

https:\/\/www.instagram.com\/p\/BwP0xlHnH2r\/?utm_source=ig_web_copy_link<\/a><\/p>\n

https:\/\/www.instagram.com\/p\/BvpHpdUl8Vn\/?utm_source=ig_web_copy_link<\/a><\/p>\n

Billie<\/a><\/strong><\/h2>\n

Who: <\/b>A female-first shave and body brand delivering everyday TLC from top to toe.<\/span>
\n<\/b>Location: New York<\/b><\/p>\n

Target audience:<\/b> Female feminists <\/span><\/p>\n

Why it\u2019s awesome<\/b><\/p>\n

Billie\u2019s account features a lot of millennial pink, shiny portraits, and quirky animations. This halogenic feel paired with references to the 90s is particularly on trend for millennials and exactly what they\u2019re looking to add to their Instagram feed. Plus, you can\u2019t help but feel empowered when you\u2019re part of a community that\u2019s confidently promoting body positivity. <\/span><\/p>\n

https:\/\/www.instagram.com\/p\/BvpFCKkHTic\/?utm_source=ig_web_copy_link<\/a><\/p>\n

https:\/\/www.instagram.com\/p\/BvP2_yGHSaF\/?utm_source=ig_web_copy_link<\/a><\/p>\n

https:\/\/www.instagram.com\/p\/BsYjWaknNfW\/?utm_source=ig_web_copy_link<\/a><\/p>\n

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Learn marketing skills to boost your career \u2013 from home!<\/p>\n

BrainStation offers Online Live Certificate Courses<\/a> in data, design, development, marketing, and product management. Attend live classes and interact with Instructors and peers from anywhere in the world.<\/p>\n

Speak to a Learning Advisor<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n

Village Juicery<\/a><\/strong><\/h2>\n

Who: <\/b>Village Juicery offers<\/span> certified organic cold pressed juice and food made fresh daily<\/span><\/p>\n

Location: <\/b>Toronto<\/span><\/p>\n

Target audience:<\/b> Healthy eaters<\/span><\/p>\n

Why it\u2019s awesome<\/b><\/p>\n

Every time you look at a bottle of fresh-pressed juice, you remember the healthy person you\u2019re striving to be. Highlighting their juices, sandwiches, and kombucha workshops, they\u2019ve mastered their green, clean, refreshing tone. By joining their #villager community, you\u2019re declaring a life of healthy-living.<\/span><\/p>\n

https:\/\/www.instagram.com\/p\/Bw4iXQLJ2KO\/?utm_source=ig_web_copy_link<\/a><\/p>\n

https:\/\/www.instagram.com\/p\/Bslen9zgNXL\/?utm_source=ig_web_copy_link<\/a><\/p>\n

https:\/\/www.instagram.com\/p\/Bujl5bPBZZb\/?utm_source=ig_web_copy_link<\/a><\/p>\n

Ready to ramp up your Instagram strategy? BrainStation offers a part-time certificate course in Social Media Marketing<\/a> to help you gain the skills you need to make your mark on social.<\/p>\n","protected":false},"excerpt":{"rendered":"

We’ve curated seven businesses with visually compelling content that encourages an engaged audience to inspire your next Instagram marketing strategy.<\/p>\n","protected":false},"author":7,"featured_media":8835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[169,84],"tags":[111,136,211,137,506],"yoast_head":"\n7 Companies with Killer Instagram Strategies | BrainStation\u00ae Blog<\/title>\n<meta name=\"description\" content=\"Creating an Instagram account appealing and interesting to your audience isn't always easy. 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