{"id":9636,"date":"2019-09-10T15:47:47","date_gmt":"2019-09-10T19:47:47","guid":{"rendered":"https:\/\/blog.brainstation.io\/?p=9636"},"modified":"2021-01-28T17:04:10","modified_gmt":"2021-01-28T22:04:10","slug":"8-trailblazing-experiential-marketing-agencies-in-new-york","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/8-trailblazing-experiential-marketing-agencies-in-new-york","title":{"rendered":"8 Trailblazing Experiential Marketing Agencies in New York"},"content":{"rendered":"\n

As we\u2019ve <\/span>recently discussed<\/span><\/a>, the world of marketing is changing rapidly as brands get creative communicating with their audiences. Experiential marketing \u2013 where companies bring their products or services to life with shareable experiences, installations, or pop-ups \u2013 is one of the fastest-rising new methods, with <\/span>77 percent<\/span><\/a> of marketers considering it a vital part of their strategy.<\/span><\/p>\n\n\n\n

And it\u2019s no surprise that New York is at the center of this exciting innovation.<\/span><\/p>\n\n\n\n

Here are some of the Big Apple\u2019s most trailblazing experiential marketing agencies. <\/span><\/p>\n\n\n\n

We\u2019re Magnetic<\/b><\/h2>\n\n\n\n

With the slogan \u201cBringing Brands to Life,\u201d Magnetic has indeed attracted some major clients, including Nike, Google, Uber, BlackBerry, and Sony.<\/span><\/p>\n\n\n\n

Chances are you heard about one of their most famous campaigns: a <\/span>recreation<\/span> of the iconic apartment set from <\/span>Seinfeld<\/span><\/i>. Working for Hulu, Magnetic erected a full-size re-creation of Jerry Seinfeld\u2019s apartment in New York. Over a week, more than 8,000 people came through the space (which featured authentic and replica props from the show, including the actual benches and table from the gang\u2019s favorite hangout, Monk\u2019s Diner), snapped photos, and practiced their best Kramer entrance.<\/span><\/p>\n\n\n\n

\"We<\/figure><\/div>\n\n\n\n

The stunt generated thousands of Instagram photos and captivated the press, with coverage including <\/span>Good Morning America,<\/span><\/i> Today<\/span><\/i>,<\/span> USA Today<\/span><\/i>, and even the <\/span>Wall Street Journal<\/span><\/i>.<\/span><\/p>\n\n\n\n

It actually wasn\u2019t the firm\u2019s only foray into TV. Through a <\/span>creative partnership with Netflix<\/span>, Magnetic also created a replica version of Bluth\u2019s Frozen Banana Stand from <\/span>Arrested Development <\/span><\/i>that toured several cities (with the show\u2019s stars manning the kiosks). They also promoted <\/span>House of Cards <\/span><\/i>with a themed version of the popular game Cards Against Humanity. The pack debuted a week before the show\u2019s Season 2 premiere, and 10,000 units sold out in 45 minutes.<\/span><\/p>\n\n\n\n

Elite Marketing Group<\/b><\/h2>\n\n\n\n

A boutique agency that evolved from a local college marketing firm to a national company, Elite Marketing Group\u2019s areas of expertise span mobile marketing tours, product sampling, on-site customer acquisition, event marketing, and event technology.<\/span><\/p>\n\n\n\n

Clients have included Microsoft \u2013 Elite created an immersive <\/span>Halo<\/span><\/i>-themed bootcamp to promote the launch of the Surface tablet \u2013 Nickelodeon, and Lindt. The firm also pulled off a clever campaign in its home base for UGG when New York hosted the Super Bowl, parking the \u201cUGG Warming Station\u201d (a food truck decorated with two huge fuzzy earmuffs) in front of Penn Station and doling out free hot chocolate while selling UGG gear (and collecting customer data).<\/span><\/p>\n\n\n\n

\"UGG<\/figure><\/div>\n\n\n\n

The firm has also had success with transportation loyalty programs. Not only has Elite maintained an on-site presence at 18 airport locations in the U.S. to promote the Delta Skymiles program \u2013 a 22-year partnership \u2013 but Elite also created the Amtrak Teleporter, an immersive booth replete with 4K video and shifting lights and wind that would allow travelers to simulate a visit to an exotic destination, to boost Amtrak\u2019s rewards program.<\/span><\/p>\n\n\n\n

Infrared<\/b><\/h2>\n\n\n\n

This firm, which also boasts offices in L.A., Rio, London, Taipei, and Tokyo, has carved out a niche for itself within the experiential marketing space by creating memorable moments at major sporting events around the world (in fact, the agency\u2019s website lays claim to 6,427 events in 65 countries).<\/span><\/p>\n\n\n\n

Infrared managed 1,200 Sony Mobile guests across three UEFA Champions League Finals, highlighted Adidas\u2019s commitment to sustainability through a partnership with Manchester United and Parley for the Oceans, and created exclusive Olympic experiences for McDonald\u2019s at the Athens, Beijing, London, Torino, Vancouver, and Sochi Games.<\/span><\/p>\n\n\n\n

\u201cMagic moments were in many ways unprecedented and can be a benchmark for future Games,\u201d <\/span>said<\/span><\/a> Sveta Polyakova, Director of Communications at McDonald\u2019s.<\/span><\/p>\n\n\n\n

A particularly memorable experience authored by Infrared was the \u201c<\/span>Bud Hotel<\/span><\/a>,\u201d a Budweiser-branded space on Rio\u2019s Copacabana beach during the 2014 FIFA World Cup. The Bud Hotel generated 400 million media impressions, hosted 30 meetings and 27 bespoke parties, and received a 96 percent rating in post-event feedback surveys.<\/span><\/p>\n\n\n\n

Fake Love<\/h2>\n\n\n\n

As we recently covered<\/a>, The New York Times\u2019 Fake Love is one of the city’s most innovative experiential design agencies. Over the years, the firm has worked with the likes of Nike, Vice, Google, Samsung, and more.<\/p>\n\n\n\n

They’ve also been at the helm of some extremely creative experiential campaigns, including one notable partnership with 7UP and Deutsch, who asked the firm to create a musical experience for EDM prodigy Martin Garrix. The catch? The project had to be tailored for the hearing impaired.<\/p>\n\n\n\n