{"id":9948,"date":"2019-10-29T13:46:56","date_gmt":"2019-10-29T17:46:56","guid":{"rendered":"https:\/\/blog.brainstation.io\/?p=9948"},"modified":"2020-12-11T17:26:22","modified_gmt":"2020-12-11T22:26:22","slug":"data-science-vs-data-mining","status":"publish","type":"post","link":"https:\/\/brainstation.io\/blog\/data-science-vs-data-mining","title":{"rendered":"Data Science vs. Data Mining"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We\u2019ve explored the transformative effect data is having on <\/span><a href=\"https:\/\/brainstation.io\/blog\/how-data-is-being-used-in-restaurants-and-food\/\"><span style=\"font-weight: 400;\">restaurants<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/brainstation.io\/blog\/how-big-data-has-transformed-sports\/\"><span style=\"font-weight: 400;\">sports<\/span><\/a><span style=\"font-weight: 400;\">, and the <\/span><a href=\"https:\/\/brainstation.io\/blog\/how-organizations-are-using-data-for-social-good\"><span style=\"font-weight: 400;\">world more broadly<\/span><\/a><span style=\"font-weight: 400;\"> as data seems to grow ever-more crucial in industry and our daily life. The\u00a02.5 quintillion bytes of data\u00a0created daily will only increase, and as that volume grows, companies are wisely investing more and more in data science: Dresner Advisory Services reports that data science adoption in enterprises has increased from 17 percent to 59 percent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the world takes more of an interest in data science, it\u2019s understandable that there might be some confusion over terminology that\u2019s often incorrectly used interchangeably. With that in mind, we took a closer look at the difference between data science and data mining.<\/span><b>\u00a0<\/b><\/p>\n<h2><b>Data Science<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Data science is a field that uses math and technology to find otherwise invisible patterns in the massive volumes of raw data that we are increasingly generating. With the goal of making accurate predictions and smart decisions, data science allows us to find otherwise imperceptible insights hiding in plain sight in those troves of data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The business and societal impacts of data science are vast, and as data-driven decision making becomes an increasingly urgent priority for smart companies \u2013 MIT <\/span><span style=\"font-weight: 400;\">research<\/span><span style=\"font-weight: 400;\"> shows that companies that lead the way in the use of data-driven decision making were 6 percent more profitable than their competitors \u2013 the field of data science is influencing and changing how we view marketing best practices, consumer behavior, operational issues, supply-chain cycles, corporate communication, and predictive analyses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A burgeoning belief in data science really is consistent across all types of businesses. Dresner\u2019s study found that the industries leading the way for big-data investment include telecommunications (95 percent adoption), insurance (83 percent), advertising (77 percent), financial services (71 percent) and healthcare (64 percent).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data science is a broad field, spanning predictive causal analytics (or forecasting the possibilities of a future event), prescriptive analytics (which looks at a range of actions and the related outcomes) and machine learning, which describes the process of using algorithms to \u201cteach\u201d computers how to find patterns in data and make predictions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Data Scientist\u2019s work is varied, and two days could look very different. These are usually among a Data Scientist\u2019s routine responsibilities:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Researching your company and the industry more broadly to discover opportunities for growth, improved efficiency, or potential issues<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Defining relevant data sets and extracting data<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cleaning data and ensuring its accuracy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating algorithms to run automation tools<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Modeling and analyzing data for meaningful patterns<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating visualizations that are attractive and accessible for others in the organization<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Communicating findings to other stakeholders<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">BrainStation\u2019s 2019 <\/span><a href=\"https:\/\/brainstation.io\/research\/digital-skills-survey-2019-results\/data\"><span style=\"font-weight: 400;\">Digital Skills Survey<\/span><\/a><span style=\"font-weight: 400;\"> found that Data Scientists primarily work on developing new ideas, products, and services, as opposed to other data professionals who focus more time on optimizing existing platforms. And Data Scientists are also unique among big-data professionals in that their most-used tool is Python.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though data science is a broad field, its ultimate purpose is to use data to make better-informed decisions.<\/span><\/p>\n<h2><b>Data Mining<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Where data science is a broad field, data mining describes an array of techniques within data science to extract information from a database that was otherwise obscure or unknown. Data mining is a step in the process known as \u201cknowledge discovery in databases\u201d or KDD, and like other forms of mining, it\u2019s all about digging for something valuable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since data mining can be viewed as a subset of data science, there\u2019s of course overlap; data mining also includes such steps as data cleaning, statistical analysis, and pattern recognition, as well as data visualization, machine learning, and data transformation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where data science, however, is a multidisciplinary area of scientific study, data mining is more concerned with the business process and, unlike machine learning, data mining is not purely concerned with algorithms. Another key difference is that data science deals with all kinds of data, where data mining primarily deals with structured data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal of data mining is largely to take data from any number of sources and make it more usable, where data science has larger aims to build data-centric products and make data-driven business decisions.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As interest in data grows, there might be some confusion over terminology. Here is a closer look at the difference between data science and data mining.\u00a0<\/p>\n","protected":false},"author":7,"featured_media":9953,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[343,1066],"tags":[332,1100,405],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Science vs. Data Mining | BrainStation\u00ae Blog<\/title>\n<meta name=\"description\" content=\"As interest in data grows, there might be some confusion over terminology. Here is a closer look at the difference between data science and data mining.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brainstation.io\/blog\/data-science-vs-data-mining\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Science vs. Data Mining | BrainStation\u00ae Blog\" \/>\n<meta property=\"og:description\" content=\"As interest in data grows, there might be some confusion over terminology. Here is a closer look at the difference between data science and data mining.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brainstation.io\/blog\/data-science-vs-data-mining\" \/>\n<meta property=\"og:site_name\" content=\"BrainStation\u00ae Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-29T17:46:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-11T22:26:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2019\/10\/Mining.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1160\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BrainStation\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brainstation.io\/blog\/#website\",\"url\":\"https:\/\/brainstation.io\/blog\/\",\"name\":\"BrainStation\u00ae Blog\",\"description\":\"The Digital Learning Company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brainstation.io\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brainstation.io\/blog\/data-science-vs-data-mining#primaryimage\",\"url\":\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2019\/10\/Mining.jpg\",\"contentUrl\":\"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2019\/10\/Mining.jpg\",\"width\":1160,\"height\":400,\"caption\":\"data Mining\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brainstation.io\/blog\/data-science-vs-data-mining#webpage\",\"url\":\"https:\/\/brainstation.io\/blog\/data-science-vs-data-mining\",\"name\":\"Data Science vs. Data Mining | BrainStation\u00ae Blog\",\"isPartOf\":{\"@id\":\"https:\/\/brainstation.io\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/brainstation.io\/blog\/data-science-vs-data-mining#primaryimage\"},\"datePublished\":\"2019-10-29T17:46:56+00:00\",\"dateModified\":\"2020-12-11T22:26:22+00:00\",\"author\":{\"@id\":\"https:\/\/brainstation.io\/blog\/#\/schema\/person\/9f37983a6c4da6cf5dd422481ac8cf11\"},\"description\":\"As interest in data grows, there might be some confusion over terminology. Here is a closer look at the difference between data science and data mining.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/brainstation.io\/blog\/data-science-vs-data-mining#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brainstation.io\/blog\/data-science-vs-data-mining\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brainstation.io\/blog\/data-science-vs-data-mining#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brainstation.io\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Data Science vs. Data Mining\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/brainstation.io\/blog\/#\/schema\/person\/9f37983a6c4da6cf5dd422481ac8cf11\",\"name\":\"BrainStation\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brainstation.io\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/80c14b8388838ae1453aec36606b232d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/80c14b8388838ae1453aec36606b232d?s=96&d=mm&r=g\",\"caption\":\"BrainStation\"},\"description\":\"BrainStation is a global leader in digital skills training, empowering businesses and brands to succeed in the digital age. Established in 2012, BrainStation has worked with over 250 instructors from the most innovative companies, developing cutting-edge, real-world digital education that has empowered more than 50,000 professionals and some of the largest corporations in the world.\",\"url\":\"https:\/\/brainstation.io\/blog\/author\/brainstation\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Data Science vs. Data Mining | BrainStation\u00ae Blog","description":"As interest in data grows, there might be some confusion over terminology. Here is a closer look at the difference between data science and data mining.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brainstation.io\/blog\/data-science-vs-data-mining","og_locale":"en_US","og_type":"article","og_title":"Data Science vs. Data Mining | BrainStation\u00ae Blog","og_description":"As interest in data grows, there might be some confusion over terminology. Here is a closer look at the difference between data science and data mining.\u00a0","og_url":"https:\/\/brainstation.io\/blog\/data-science-vs-data-mining","og_site_name":"BrainStation\u00ae Blog","article_published_time":"2019-10-29T17:46:56+00:00","article_modified_time":"2020-12-11T22:26:22+00:00","og_image":[{"width":1160,"height":400,"url":"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2019\/10\/Mining.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"BrainStation","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/brainstation.io\/blog\/#website","url":"https:\/\/brainstation.io\/blog\/","name":"BrainStation\u00ae Blog","description":"The Digital Learning Company","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brainstation.io\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brainstation.io\/blog\/data-science-vs-data-mining#primaryimage","url":"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2019\/10\/Mining.jpg","contentUrl":"https:\/\/d2re7sjnpekmig.cloudfront.net\/prod\/wp-content\/uploads\/2019\/10\/Mining.jpg","width":1160,"height":400,"caption":"data Mining"},{"@type":"WebPage","@id":"https:\/\/brainstation.io\/blog\/data-science-vs-data-mining#webpage","url":"https:\/\/brainstation.io\/blog\/data-science-vs-data-mining","name":"Data Science vs. Data Mining | BrainStation\u00ae Blog","isPartOf":{"@id":"https:\/\/brainstation.io\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brainstation.io\/blog\/data-science-vs-data-mining#primaryimage"},"datePublished":"2019-10-29T17:46:56+00:00","dateModified":"2020-12-11T22:26:22+00:00","author":{"@id":"https:\/\/brainstation.io\/blog\/#\/schema\/person\/9f37983a6c4da6cf5dd422481ac8cf11"},"description":"As interest in data grows, there might be some confusion over terminology. Here is a closer look at the difference between data science and data mining.\u00a0","breadcrumb":{"@id":"https:\/\/brainstation.io\/blog\/data-science-vs-data-mining#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brainstation.io\/blog\/data-science-vs-data-mining"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brainstation.io\/blog\/data-science-vs-data-mining#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brainstation.io\/blog"},{"@type":"ListItem","position":2,"name":"Data Science vs. Data Mining"}]},{"@type":"Person","@id":"https:\/\/brainstation.io\/blog\/#\/schema\/person\/9f37983a6c4da6cf5dd422481ac8cf11","name":"BrainStation","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brainstation.io\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/80c14b8388838ae1453aec36606b232d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/80c14b8388838ae1453aec36606b232d?s=96&d=mm&r=g","caption":"BrainStation"},"description":"BrainStation is a global leader in digital skills training, empowering businesses and brands to succeed in the digital age. Established in 2012, BrainStation has worked with over 250 instructors from the most innovative companies, developing cutting-edge, real-world digital education that has empowered more than 50,000 professionals and some of the largest corporations in the world.","url":"https:\/\/brainstation.io\/blog\/author\/brainstation"}]}},"_links":{"self":[{"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/posts\/9948"}],"collection":[{"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/comments?post=9948"}],"version-history":[{"count":8,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/posts\/9948\/revisions"}],"predecessor-version":[{"id":12325,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/posts\/9948\/revisions\/12325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/media\/9953"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/media?parent=9948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/categories?post=9948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/blog\/wp-json\/wp\/v2\/tags?post=9948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}