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Social Media Marketing

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Social Media Marketing Certificate Course

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Develop Impactful Social Media Campaigns

  • Build a Social Media Marketing Campaign

    Develop an extensive social media strategy, planning paid and organic efforts across multiple social platforms.

  • Create Engaging Posts

    Learn how to target the relevant audience with engaging advertisements that drive traffic.

  • Evaluate Campaign Performance

    Test and analyze ad performance using industry techniques to ensure you're optimizing your campaign results.

Master Industry Tools

  • Facebook Business Manager

  • LinkedIn

  • Instagram

Your Final Project

To earn your certificate, you will develop a social media strategy, complete with a clear plan and success metrics. The strategy will outline ad copy, targeting and demographics, and demonstrate a deep understanding of performance driven social media marketing.

What You'll Learn

Developing a Strategy

Learn to define the overall goal of a social campaign with key performance indicators. Based on business goals, you'll select your platforms and develop an understanding of what success looks like.

Creating Campaigns

You'll dive deep into ad platforms (such as Business Manager for Instagram and Facebook) to create your campaign, including selecting ad units, writing dynamic copy, and setting targets to minimize spend and maximize results.

Optimizing Performance

Take a data-driven approach to social media, by learning to analyze data and adjust your campaign's copy, spend and targeting to ensure success.

Interested in what a typical day looks like?

The BrainStation Experience

  • Learn Cutting-Edge Techniques

    Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills, and tools.

  • Gain Hands-On Experience

    Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.

  • Leverage Synapse

    Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.

What Our Students Are Saying

5

"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."

David

5

"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."

Sonny

5

"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."

Ashleigh

5

"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."

David

5

"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."

Sonny

5

"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."

Ashleigh

Payment Options

Learn Now, Pay Over Time

BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.

To learn more about your payment options, view our course package.

Choose a payment plan with up to

12

Monthly Installments

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