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Part-Time (Boston)

Social Media Marketing

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Availability

Social Media Marketing Certificate Course

Sign up to learn about professional development course pricing and curriculum.

Learn from experienced Marketers

Develop skills with hands-on experience

Build lasting industry connections

Develop Impactful Social Media Campaigns

Build a Social Media Marketing Campaign

Develop an extensive social media strategy, planning paid and organic efforts across multiple social platforms.

Create Engaging Posts

Learn how to target the relevant audience with engaging advertisements that drive traffic.

Evaluate Campaign Performance

Test and analyze ad performance using industry techniques to ensure you're optimizing your campaign results.

Master Industry Tools

  • Facebook Business Manager

  • Facebook

  • Instagram

Your Final Project

To earn your certificate, you will develop a social media strategy, complete with a clear plan and success metrics. The strategy will outline ad copy, targeting and demographics, and demonstrate a deep understanding of performance driven social media marketing.

What You'll Learn

Developing a Strategy

Learn to define the overall goal of a social campaign with key performance indicators. Based on business goals, you'll select your platforms and develop an understanding of what success looks like.

Creating Campaigns

With your platforms selected, you'll dive deep into ad platforms (such as Business Manager for Instagram and Facebook), to create your campaign, including selecting ad units, writing dynamic copy and ensuring targeting is set to minimize spend and maximize results.

Optimizing Performance

Take a data-driven approach to social media, by learning to analyze data and adjust your campaign's copy, spend and targeting to ensure success.

Interested in what a typical day or Capstone Project looks like?

“BrainStation's mission is to deliver a premium learning experience, with hands-on, digital skills training that keeps up with the pace of innovation. Working directly with industry leaders, we've developed an immersive, adaptive training model, to help professionals and organizations evolve and thrive in today's digital economy.”

Jason Field

Founder & CEO, Brainstation

Jason Field

The BrainStation Experience

Learn cutting-edge techniques

Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills and tools.

Gain hands-on experience

Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.

Leverage Synapse

Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.

Payment Options

Invest in Your Career

We offer a wide variety of scholarship opportunities and interest-free payment plans. To learn more about your payment options, view our course package.

  • 1 Full Payment
  • 3 Monthly Installments
  • 6 Monthly Installments

Upcoming Sessions

Jul
Aug
18
29
Online Live

Thursdays

6:30 pm - 9:30 pm ET

Enroll

Priority Enrollment ends May 24

Sep
11
13
Accelerated Online Live

Wednesday to Friday

9:00 am - 5:00 pm ET

Enroll

Priority Enrollment ends May 24

Jul
Aug
18
29

Thursdays

6:30 pm - 9:30 pm ET

Enroll

Priority Enrollment ends May 24

Sep
11
13
Accelerated

Wednesday to Friday

9:00 am - 5:00 pm ET

Enroll

Priority Enrollment ends May 24

Registrations Currently Unavailable

Unfortunately this course is currently unavailable at our Online Live Pacific.

Jul
Aug
18
29
Online Live

Thursdays

6:30 pm - 9:30 pm ET

Enroll

Priority Enrollment ends May 24

Sep
11
13
Accelerated Online Live

Wednesday to Friday

9:00 am - 5:00 pm ET

Enroll

Priority Enrollment ends May 24

Jul
Aug
18
29
Online Live

Thursdays

6:30 pm - 9:30 pm ET

Enroll

Priority Enrollment ends May 24

Sep
11
13
Accelerated Online Live

Wednesday to Friday

9:00 am - 5:00 pm ET

Enroll

Priority Enrollment ends May 24

Jul
Aug
07
11

Sundays

9:30 am - 4:30 pm

Enroll

Priority Enrollment ends May 24

Jul
Aug
08
26

Mondays

6:30 pm - 9:30 pm

Enroll

Priority Enrollment ends May 24

Jul
Aug
18
29
Online Live

Thursdays

6:30 pm - 9:30 pm ET

Enroll

Priority Enrollment ends May 24

1/2

Jul
06
20

Saturdays

9:30 pm - 4:30 pm

Enroll

Priority Enrollment ends May 24

Jul
Aug
08
26

Mondays

6:30 pm - 9:30 pm

Enroll

Priority Enrollment ends May 24

  • Boston
  • Online Live Eastern
  • Online Live Pacific
  • New York
  • Chicago
  • Toronto
  • Vancouver
Online Live

Jul 18 - Aug 29

Thursdays

6:30 pm - 9:30 pm ET

Priority Enrollment ends May 24

Enroll
Accelerated Online Live

Sep 11 - Sep 13

Wednesday to Friday

9:00 am - 5:00 pm ET

Priority Enrollment ends May 24

Enroll

Jul 18 - Aug 29

Thursdays

6:30 pm - 9:30 pm ET

Priority Enrollment ends May 24

Enroll
Accelerated

Sep 11 - Sep 13

Wednesday to Friday

9:00 am - 5:00 pm ET

Priority Enrollment ends May 24

Enroll

Registrations Currently Unavailable

Unfortunately this course is currently unavailable at our Online Live Pacific.

Online Live

Jul 18 - Aug 29

Thursdays

6:30 pm - 9:30 pm ET

Priority Enrollment ends May 24

Enroll
Accelerated Online Live

Sep 11 - Sep 13

Wednesday to Friday

9:00 am - 5:00 pm ET

Priority Enrollment ends May 24

Enroll
Online Live

Jul 18 - Aug 29

Thursdays

6:30 pm - 9:30 pm ET

Priority Enrollment ends May 24

Enroll
Accelerated Online Live

Sep 11 - Sep 13

Wednesday to Friday

9:00 am - 5:00 pm ET

Priority Enrollment ends May 24

Enroll

Jul 07 - Aug 11

Sundays

9:30 am - 4:30 pm

Priority Enrollment ends May 24

Enroll

Jul 08 - Aug 26

Mondays

6:30 pm - 9:30 pm

Priority Enrollment ends May 24

Enroll
Online Live

Jul 18 - Aug 29

Thursdays

6:30 pm - 9:30 pm ET

Priority Enrollment ends May 24

Enroll

1/1

Jul 06 - Jul 20

Saturdays

9:30 pm - 4:30 pm

Priority Enrollment ends May 24

Enroll

Jul 08 - Aug 26

Mondays

6:30 pm - 9:30 pm

Priority Enrollment ends May 24

Enroll

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