Programmatic Marketing Course

Part-Time

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  • Learn how programmatic buying can impact your marketing efforts

    We've trained individuals from the world-leading companies, including Google & Uber.

  • Understand how to buy and sell programmatic ad space

    Learn from experts who bring their real-world experience to every class.

  • Develop a programmatic campaign

    Smaller class sizes make for a more interactive, collaborative learning experience.

  • Optimize your campaigns for maximum impact

    Don't just sit in front of a lecturer; hands-on learning allows you to work on real projects that matter to you.

Flexible Learning Options

Weeknights

10 Weeks

Weekends

5 Weeks

Weekdays

1 Week

What You'll Learn

You’ll learn how to create dynamic and effective programmatic ad campaigns.

  • Programmatic Bidding Understand how to bid on programmatic ad space.
  • Ad Placement Understand which ad placements are best for your specific campaign goals.
  • Optimization Learn about the variety of strategies that exist to optimize your campaigns.
  • Audience Targeting Understand how to use real-time audience data and audience reports to reach your intended audience.
  • Fraudulent Ads Understand strategies and techniques to avoid fraudulent ads.
  • Analytics Use third party platforms to analyze the success of your campaign.
  • Programmatic Bidding Understand how to bid on programmatic ad space.
  • Ad Placement Understand which ad placements are best for your specific campaign goals.

Is This Course For Me?

The Programmatic Advertising course is tailored for working professionals who are looking develop a technical understanding of programmatic marketing. This part-time course will introduce students buying and selling programmatic ad space, including interacting with Demand Side Platforms and Real Time Bidding. By the end of the course, students will understand how to run a programmatic campaign from start to finish, including analyzing their results and optimizing their campaigns.

The course is hands-on and focuses on active learning, whether it be through case-based learning or team project work. As students progress throughout the program, they’ll develop a number of key deliverables to add to a body of work demonstrating their newfound skills. With constant feedback from Instructors working in-field, students will continually evaluate the quality of their work, ensuring it aligns with industry standards.

Nicole

Learning Advisor

Request a Course Package to receive course, project and Educator details.

Student Payment Plans

We work with our students to make our programs accessible and affordable.

We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with a Learning Advisor today to learn about financing options and explore our range of scholarship opportunities.

New York City Campus

503 Broadway, Penthouse
New York City, NY 10012
Map

+1 (800) 903-5159