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Part-Time (New York)

Social Media Marketing

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Availability

Social Media Marketing Certificate Course

Sign up to learn about professional development course pricing and curriculum.

Learn from experienced Marketers

Develop skills with hands-on experience

Build lasting industry connections

Develop Impactful Social Media Campaigns

Build a Social Media Marketing Campaign

Develop an extensive social media strategy, planning paid and organic efforts across multiple social platforms.

Create Engaging Posts

Learn how to target the relevant audience with engaging advertisements that drive traffic.

Evaluate Campaign Performance

Test and analyze ad performance using industry techniques to ensure you're optimizing your campaign results.

Master Industry Tools

  • Facebook Business Manager

  • Facebook

  • Instagram

Your Final Project

To earn your certificate, you will develop a social media strategy, complete with a clear plan and success metrics. The strategy will outline ad copy, targeting and demographics, and demonstrate a deep understanding of performance driven social media marketing.

What You'll Learn

Developing a Strategy

Learn to define the overall goal of a social campaign with key performance indicators. Based on business goals, you'll select your platforms and develop an understanding of what success looks like.

Creating Campaigns

With your platforms selected, you'll dive deep into ad platforms (such as Business Manager for Instagram and Facebook), to create your campaign, including selecting ad units, writing dynamic copy and ensuring targeting is set to minimize spend and maximize results.

Optimizing Performance

Take a data-driven approach to social media, by learning to analyze data and adjust your campaign's copy, spend and targeting to ensure success.

Interested in what a typical day or Capstone Project looks like?

A state-of-the-art learning studio In the heart of New York With our very own coffee

A state-of-the-art learning studio

Our 5,000 square-foot learning studio in New York was designed to inspire creativity, collaboration, and focused learning, with bright, engaging classrooms, multifunctional event spaces, and comfortable lounges.

In the heart of New York

Overlooking SoHo from a penthouse location, the BrainStation studio is a unique tech community hub in the city that never sleeps, with immersive corporate training sessions, industry events, expert panel discussions, and more.

With our very own coffee

Stay caffeinated at Quantum Coffee, our very own private coffee counter.

View the New York Campus

to see our space.

“BrainStation's mission is to deliver a premium learning experience, with hands-on, digital skills training that keeps up with the pace of innovation. Working directly with industry leaders, we've developed an immersive, adaptive training model, to help professionals and organizations evolve and thrive in today's digital economy.”

Jason Field

Founder & CEO, Brainstation

Jason Field

The BrainStation Experience

Learn cutting-edge techniques

Taught by experienced New York instructors you will learn the most in-demand concepts, skills and tools.

Gain hands-on experience

Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.

Leverage Synapse

Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.

Payment Options

Invest in Your Career

We offer a wide variety of scholarship opportunities and interest-free payment plans. To learn more about your payment options, view our course package.

  • 1 Full Payment
  • 3 Monthly Installments
  • 6 Monthly Installments

Upcoming Sessions in New York

  • New York
  • Online Live

Registrations Currently Unavailable

Unfortunately this course is currently unavailable at our New York Campus.

Nov
6
8

Accelerated

Nov 6 - Nov 8

Tue - Thu

Tue - Thu

9:00 am - 5:00 pm

3 Days | 24 hours

Enroll
Jan
Mar
23
6

Jan 23 - Mar 6

Wednesdays

Wednesdays

6:30 pm - 9:30 pm

7 Weeks | 3 hours per week

Enroll
Mar
6
8

Accelerated

Mar 6 - Mar 8

Wed - Fri

Wed - Fri

9:00 am - 5:00 pm

3 Days | 24 hours

Enroll

Learn in the center of New York

503 Broadway, Penthouse New York, NY

Located in SoHo, our 5,000 square-foot New York campus is a vibrant community hub, just steps away from some of the world's most influential technology companies.

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