Google Ads Course Overview
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Create Impactful Ad Campaigns
In this Google Adwords course, drive online traffic through the creation and analysis of a targeted campaign based on user behavior, language, and search engine mechanics.
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Maximize Performance Through Insights
Leverage data to gain actionable insights that improve your campaign performance and keep pace with changing dynamics.
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Scale Campaigns Efficiently
Use Google Ads Editor to manage campaigns more effectively, including change testing, change indexing, and bulk editing.
Earn a BrainStation Google Ads Certificate
When you complete your course, you will earn a BrainStation certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market.
What You'll Learn
Ads Foundations
Develop an understanding of text-based and display ads, including the foundations of impactful ad copy, and how to structure effective campaigns using Google Ads.
Keyword Research and Ad Features
Implement keyword research to make data-driven decisions when structuring your campaign. Leverage geo-targeting and goals to add value and measure performance.
Optimization and Tools
Improve campaign engagement by applying best practices and concepts, such as negative keyword research. Learn how to integrate Ads into Google Analytics, and use additional tools, including Ads Editor, to manage campaigns.
Campaign Management
Learn how to structure your campaigns and utilize the diverse tools available within the Google Ads platform.
Learn From Industry Leading Guest Speakers
BrainStation students get access to exclusive guest lectures and panel discussion events led by some of the world's leading subject matter experts and professionals.
Recent Industry Guests
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Satish Kanwar
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Alex Schleifer
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Clare Carr
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Frank Bach
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Sukhmani Dev
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Win Sakdinan
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Brittany Forsyth
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Fab Dolan
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Alexandria Stried
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Laura Elsener
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Michael Ayeoola
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Sanyogita Shamsunder
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Eunjoo Kim
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Michael Katchen
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Tom Keiser
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Kirstine Stewart
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Sandy Carter
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Nicole West
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Mike Giepert
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Samantha Yu
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David Lennie
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Darren Murph
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Shimona Mehta
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Sharmeen Browarek Chapp
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Tehmina Haider
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Leanne Gibson
Interested in what a typical day looks like?
What Our Students Are Saying
"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."
"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."
"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."
"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."
"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."
"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."
What our students say
The highlight was definitely the people. I think that's what makes the class so special.
Max Smillie, Regional Community Lead & Hub Curator at lululemon
Read Full Story
Join a Community of World-Class Professionals
When you take a BrainStation course, you are learning with the very best. Enroll today to tap into a global network of instructors and students at some of the most innovative organizations in the world.
Flexible Payment Options
BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.
To learn more about course fees and payment options, view our course package.
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Monthly Payment Plans
Split your tuition into smaller monthly payments.
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Employer Sponsorship
Get your tuition reimbursed by your employer.
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Scholarships
We offer a range of scholarships to make learning more accessible.
Please be advised: all scholarships must be approved and applied prior to enrollment in a BrainStation course or program.
