Google Analytics Course Overview
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Create an Analytics Strategy
In this Google Analytics course, develop an end-to-end strategy involving behavior tracking, data collection, and insight development to support business objectives.
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Develop Insightful Reports
Transform raw data into meaningful and intuitive reports that summarize key information and communicate trends.
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Maximize Performance With Data
Improve the performance of your digital strategy (and the online experience for your users) with an insightful, data-driven approach.
Earn a BrainStation Google Analytics Certificate
When you complete your course, you will earn a BrainStation certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market.
What You'll Learn
Custom Tracking and Channel Measurement
Collect critical data on how users interact with your digital properties, as well as the channels and behavior that contribute to business success.
Platform Customization
Create custom dashboards in Google Analytics to view tailored information at a glance and measure your success.
Data Reporting
Use Google Analytics to generate detailed, meaningful reports for clients and internal stakeholders.
Data Analysis and Insights
Analyze collected data and leverage reports to create actionable insights that support business objectives and improve digital performance.
Learn From Industry Leading Guest Speakers
BrainStation students get access to exclusive guest lectures and panel discussion events led by some of the world's leading subject matter experts and professionals.
Recent Industry Guests
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Frank Bach
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Samantha Yu
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Kirstine Stewart
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Sandy Carter
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Brittany Forsyth
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Sukhmani Dev
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Michael Ayeoola
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Satish Kanwar
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Fab Dolan
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Clare Carr
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Eunjoo Kim
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Sharmeen Browarek Chapp
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David Lennie
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Mike Giepert
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Laura Elsener
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Nicole West
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Leanne Gibson
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Michael Katchen
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Alex Schleifer
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Shimona Mehta
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Alexandria Stried
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Win Sakdinan
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Sanyogita Shamsunder
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Tom Keiser
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Tehmina Haider
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Darren Murph
Interested in what a typical day looks like?
What Our Students Are Saying
"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."
"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."
"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."
"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."
"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."
"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."
What our students say
The highlight was definitely the people. I think that's what makes the class so special.
Max Smillie, Regional Community Lead & Hub Curator at lululemon
Read Full Story
Join a Community of World-Class Professionals
When you take a BrainStation course, you are learning with the very best. Enroll today to tap into a global network of instructors and students at some of the most innovative organizations in the world.
Flexible Payment Options
BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.
To learn more about course fees and payment options, view our course package.
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Monthly Payment Plans
Split your tuition into smaller monthly payments.
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Employer Sponsorship
Get your tuition reimbursed by your employer.
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Scholarships
We offer a range of scholarships to make learning more accessible.
Please be advised: all scholarships must be approved and applied prior to enrollment in a BrainStation course or program.
