Program Overview
Become a Digital Marketer in Just 12 Weeks
BrainStation's Online Digital Marketing Bootcamp is designed to transform your skillset, providing hands-on experience with real-world digital advertising and marketing strategy, to prepare you for a new marketing career.
The Online Digital Marketing Bootcamp is comprehensive and project-based, ensuring you have direct experience with digital marketing strategy, search engine optimization, search engine marketing, content development and management, social media marketing, advanced analytics and reporting, and more.
Working with Educators from some of the most innovative companies in the world, you will complete projects for each module in the program, allowing you to develop in-depth knowledge of all aspects of a cutting-edge digital marketing strategy.
By the end of the online program, you will have the skills, experience, and confidence needed to dive into an exciting new career in digital marketing.
Get Your Dream Job in Tech
$73K
Average Digital Marketing Manager Salary
Figures based on Outcomes for in-person Diploma programs.
There's Never Been a Better Time to Be a Marketer
70 percent of companies are now hiring marketers. The Digital Marketing Bootcamp is designed to prepare you for these exciting opportunities, with an admission challenge to get you off on the right foot, real-world project work, industry networking opportunities, and ongoing career guidance and professional development.
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Admissions Challenge
At your own pace
Understand the multiple facets of digital marketing, including the best practices of data analytics, content marketing, and social media marketing. You will complete a challenge that illustrates your ability to develop a holistic marketing strategy across platforms and channels.
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Program
12 weeks
Enter an engaging learning environment focused on growth and collaboration, facilitated by our expert Instructors and supported by our data-driven learning Portal.
Digital marketing strategy
Understand fundamental digital marketing campaigns, concepts, and techniques, including the use of market and user research to develop global brand positioning and strategy, omnichannel experiences, customer journeys, personas, and more. You will bring all areas of digital marketing together to nurture users through the digital marketing funnel.
Content marketing
Develop a global content strategy, including objectives, metrics, and guidelines. You will then gain first-hand experience with content marketing management, including keyword research, editorial calendars, content production, and distribution.
Email marketing
Learn email marketing best practices and techniques, including audience development, personas, email list creation and segmentation, drip campaigns, newsletters, chatbots, key performance metrics, landing pages, email marketing regulations, and more.
Social media
Understand key demographics and use cases for all major social media platforms. You will then learn to develop a social media marketing strategy, including social content development, management tools, processes, metrics, and measurement.
Performance marketing
Learn the fundamentals of performance marketing through core search engine optimization (SEO) principles to increase online visibility, domain, and page authority. You will then learn to leverage Google Ads, creating campaigns and ad groups to generate leads and conversions right away.
Analytics and Reporting
Using Google Analytics, Google Data Studio, and Tableau, you will learn the data analysis and visualization best practices, allowing you to track and report on performance, make data-driven decisions, and optimize campaigns and content.
Interested in what a typical day or Capstone Project looks like?
Learn From Industry Leading Guest Speakers
BrainStation students get access to exclusive guest lectures and panel discussion events led by some of the world's leading subject matter experts and professionals.
Recent Industry Guests
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Kirstine Stewart
Head, Shaping the Future of Media at World Economic Forum
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David Lennie
SVP, Data Science and Engineering at Shopify
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Clare Carr
VP of Marketing at Chief
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Michael Katchen
Co-founder and CEO at Wealthsimple
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Nicole West
VP, Digital Strategy & Product at Chipotle
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Michael Ayeoola
Senior Product Manager at The New York Times
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Fab Dolan
Head of Marketing at Google
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Samantha Yu
VP, Brand & Integrated Marketing at Refinery29
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Alexandria Stried
Chief Product Officer at Ellevest
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Mike Giepert
ECD at Wealthsimple
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Laura Elsener
Senior Data Scientist at Squarespace
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Alex Schleifer
Chief Design Officer at Airbnb
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Satish Kanwar
GM & VP of Product at Shopify
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Shimona Mehta
Head of EMEA at Shopify Plus
Preparing you for a Career in Digital Marketing
Build Your Portfolio
Build an impressive portfolio of completed projects, showcasing the skills you have developed.
Prepare for Interviews
Get interviewed by a Hiring Manager and a Digital Marketer, and receive feedback.
Gain Industry Insights
Build meaningful connections, collaborating virtually with like-minded professionals and industry experts.
Our Student Success Team will work closely with you throughout your student journey, helping you set goals and ensuring you're on track to meet them.
“Like many companies, there's a ton of digital focus on my team at work. This course allowed me to participate in new conversations, and it inspired me to learn from other people and brands, to continue to evolve the way we work and communicate.”
Step Into Your Virtual Classroom
BrainStation's online Digital Marketing Bootcamp provides an unmatched online learning experience, with a world-class learning platform, engaging live classes that emphasize collaboration and feedback, and comprehensive training and development resources.
Work together with fellow professionals in your class by splitting out into breakout rooms. This core part of our classroom experience allows you to get to know your classmates better and dive deeper on hands-on projects.
Online Live is powered by BrainStation's state-of-the-art learning management system. Seamlessly attend live lectures, access course content, work on projects, and more from any device.
BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.
To learn more about your payment options, view our course package.
Choose a payment plan with up to
24
Monthly Installments
Please be advised: all scholarships must be approved and applied prior to enrollment in a BrainStation course or program.
How to Apply
BrainStation selects individuals who are committed to earning a career in digital marketing, and who will thrive in a fast-paced, collaborative learning environment.
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Speak with a Learning Advisor
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Submit an Initial Online Application
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Receive an Invitation to an Interview
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Complete the Admissions Challenge
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Acceptance
Frequently Asked Questions
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How in-depth does the digital marketing bootcamp go into each topic?
The Digital Marketing program is comprehensive and project-based, ensuring you have direct experience with digital marketing campaigns, search engine marketing, email marketing, content development and management, social media marketing, digital advertising, advanced analytics and reporting, and more.
Working with Educators from some of the most innovative companies in the world, you will complete projects for each module in the program, allowing you to develop case studies and an in-depth knowledge of all aspects of a cutting-edge digital marketing strategy.
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Will I earn a digital marketing diploma from this bootcamp?
Yes, when you complete the Digital Marketing program, you will earn a BrainStation Digital Marketing Diploma, which can boost your LinkedIn profile and resume, helping you stand out when applying for jobs in software engineering, full-stack web development, and more.
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What payment options do you offer?
To help you learn digital marketing, BrainStation offers some of the most competitive payment options, with a range of flexible plans and scholarship opportunities.
These include:
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Monthly payment installments
Allowing you to split your tuition into smaller monthly payments.
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Employer sponsorship
Get your tuition reimbursed by your employer.
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Scholarships
We offer a range of scholarships to make learning digital marketing more accessible.
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Monthly payment installments
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What kind of backgrounds do people have that take this digital marketing bootcamp?
Once admitted to BrainStation’s online Digital Marketing program, you can expect to learn alongside like-minded, ambitious professionals who are looking to transform their skill set and start a new career in digital marketing.
Professional backgrounds vary quite a bit in online marketing bootcamps, as demand for digital marketing skills has increased across all fields and industries, including retail, healthcare, fashion, product management, and more.
From an educational point of view, 80 percent of BrainStation students have a post-secondary education, with 20 percent having earned a Master’s degree or PhD.
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Which tools, software, and platforms are covered?
During the Digital Marketing program, you will use tools like Google Ads, Google Analytics, Google Data Studio, Tableau, Facebook Ads Manager, Hootsuite, and more to master digital marketing tactics and techniques, including search engine marketing, content development and management, social media, advanced analytics and reporting, and more.
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What is the difference between this and the part-time Digital Marketing course?
BrainStation's online Digital Marketing program is an intensive, full-time learning experience, delivered in 12 weeks. The online marketing bootcamp is designed to transform your skillset and help you launch a new career in digital marketing.
By the end of the online bootcamp, graduates have the skills, experience, and portfolio needed to find a job as a digital marketer, social media manager, content creator, and more.
BrainStation’s Digital Marketing course, on the other hand, is a flexible, professional marketing course offered part-time, over 10 weeks. Taught by industry experts, the Digital Marketing course is a project-based, hands-on learning experience, allowing you to develop digital marketing skills and learn the latest tools and techniques.
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What kind of jobs can this bootcamp get me?
Digital Marketers work across all industries, which means there is a lot of variation in digital marketing job titles. Here are some common digital marketing jobs you may encounter:
- Marketing Coordinator
- Marketing Manager
- Marketing Specialist
- Brand Manager
- Brand Strategist
- Content Manager
- Content Specialist
- Content Strategist
- Content Writer
- Digital Marketing Manager
- Digital Strategist
- Paid Search Manager
- Pay-Per-Click Manager
- SEM Manager
- SEM Specialist
- SEO Manager
- SEO Specialist
- Email Developer
- Email Marketing Strategist
- Email Operations Manager
- Corporate Communications Manager
- Marketing Communications Manager
- Marketing Communications Specialist
- Affiliate Marketing Manager
- Community Manager
- Social Media Manager
- Social Media Strategist
Many other variations exist and will continue to evolve as demand for digital marketing skills increases.
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What kind of career services do I get?
BrainStation’s Career Success Team is dedicated to creating a learning experience that extends far beyond the classroom, providing a framework for success built on insights and input from technical recruiters, career coaches, BrainStation Educators, and alumni.
The team will help you refine your digital marketing portfolio, connect you with industry professionals, prepare for the career search and interview process, and showcase your marketing work to peers and hiring partners.
Digital Marketing is In-Demand and Growing
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71%
of hiring managers struggle to fill digital marketing job openings1
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70%+
of companies now invest in content and social media marketing2
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64%
of Marketers said their marketing budget increased this year3
Sources: 1) Bullhorn, 2) HubSpot, 3) HubSpot