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Part-Time (Online Eastern)

Social Media Marketing

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Availability

Social Media Marketing Online Certificate Course

Sign up to learn about professional development course pricing and curriculum.

Learn from experienced Marketers

Apply skills through projects

Build lasting connections

Develop Impactful Social Media Campaigns

Build a Social Media Marketing Campaign

Develop an extensive social media strategy, planning paid and organic efforts across multiple social platforms.

Create Engaging Posts

Learn how to target the relevant audience with engaging advertisements that drive traffic.

Evaluate Campaign Performance

Test and analyze ad performance using industry techniques to ensure you're optimizing your campaign results.

Master Industry Tools

  • Facebook Business Manager

  • Facebook

  • Instagram

Your Final Project

To earn your certificate, you will develop a social media strategy, complete with a clear plan and success metrics. The strategy will outline ad copy, targeting and demographics, and demonstrate a deep understanding of performance driven social media marketing.

What You'll Learn

Developing a Strategy

Learn to define the overall goal of a social campaign with key performance indicators. Based on business goals, you'll select your platforms and develop an understanding of what success looks like.

Creating Campaigns

With your platforms selected, you'll dive deep into ad platforms (such as Business Manager for Instagram and Facebook), to create your campaign, including selecting ad units, writing dynamic copy and ensuring targeting is set to minimize spend and maximize results.

Optimizing Performance

Take a data-driven approach to social media, by learning to analyze data and adjust your campaign's copy, spend and targeting to ensure success.

Interested in what a typical day or Capstone Project looks like?

“BrainStation's mission is to deliver a premium learning experience, with hands-on, digital skills training that keeps up with the pace of innovation. Working directly with industry leaders, we've developed an immersive, adaptive training model, to help professionals and organizations evolve and thrive in today's digital economy.”

Jason Field

Founder & CEO, Brainstation

Jason Field

Experience the Future of Learning

BrainStation provides an unmatched online learning experience, with a world-class, data-driven learning platform, engaging live classes that emphasize collaboration and feedback, and comprehensive training and development resources.

Attend Live Lectures

Learn in-demand skills with engaging live lectures, and then apply them immediately, working on projects in a collaborative, online setting.

Attend Live Lectures
Get Real-Time Feedback Get Real-Time Feedback

Get Real-Time Feedback

Get personalized feedback and guidance from Instructors with experience working in the field.

Connect with your Peers

Build real-world connections collaborating with like-minded professionals and experts from around the world.

Connect with your Peers
Leverage Synapse Leverage Synapse

Leverage Synapse

Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.

Payment Options

Invest in Your Career

We offer a wide variety of scholarship opportunities and interest-free payment plans. To learn more about your payment options, view our course package.

  • 1 Full Payment
  • 3 Monthly Installments
  • 6 Monthly Installments

Upcoming Sessions

Jul
Aug
18
29

Thursdays

6:30 pm - 9:30 pm ET

Sep
11
13
Accelerated

Wednesday to Friday

9:00 am - 5:00 pm ET

Oct
Nov
10
21

Thursdays

6:30 pm - 9:30 pm ET

Enroll

Priority Enrollment ends August 16

1/2

Registrations Currently Unavailable

Unfortunately this course is currently unavailable at our Online Live Pacific.

  • Online Live Eastern
  • Online Live Pacific

Jul 18 - Aug 29

Thursdays

6:30 pm - 9:30 pm ET

Enroll
Accelerated

Sep 11 - Sep 13

Wednesday to Friday

9:00 am - 5:00 pm ET

Enroll

Oct 10 - Nov 21

Thursdays

6:30 pm - 9:30 pm ET

Priority Enrollment ends August 16

Enroll

1/1

Registrations Currently Unavailable

Unfortunately this course is currently unavailable at our Online Live Pacific.

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