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Part-Time (Online Eastern)

Social Media Marketing

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Social Media Marketing Online Certificate Course

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Develop Impactful Social Media Campaigns

  • Build a Social Media Marketing Campaign

    Develop an extensive social media strategy, planning paid and organic efforts across multiple social platforms.

  • Create Engaging Posts

    Learn how to target the relevant audience with engaging advertisements that drive traffic.

  • Evaluate Campaign Performance

    Test and analyze ad performance using industry techniques to ensure you're optimizing your campaign results.

Master Industry Tools

  • Facebook Business Manager

  • LinkedIn

  • Instagram

Your Final Project

To earn your certificate, you will develop a social media strategy, complete with a clear plan and success metrics. The strategy will outline ad copy, targeting and demographics, and demonstrate a deep understanding of performance driven social media marketing.

What You'll Learn

Developing a Strategy

Learn to define the overall goal of a social campaign with key performance indicators. Based on business goals, you'll select your platforms and develop an understanding of what success looks like.

Creating Campaigns

You'll dive deep into ad platforms (such as Business Manager for Instagram and Facebook) to create your campaign, including selecting ad units, writing dynamic copy, and setting targets to minimize spend and maximize results.

Optimizing Performance

Take a data-driven approach to social media, by learning to analyze data and adjust your campaign's copy, spend and targeting to ensure success.

Interested in what a typical day looks like?

Experience the Future of Learning

BrainStation provides an unmatched online learning experience, with a world-class, data-driven learning platform, engaging live classes that emphasize collaboration and feedback, and comprehensive training and development resources.

Attend Live Lectures

Learn in-demand skills with engaging live lectures, and then apply them immediately, working on projects in a collaborative, online setting.

Attend Live Lectures
Get Real-Time Feedback Get Real-Time Feedback

Get Real-Time Feedback

Get personalized feedback and guidance from Instructors with experience working in the field.

Connect with your Peers

Build real-world connections collaborating with like-minded professionals and experts from around the world.

Connect with your Peers
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Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.

What Our Students Are Saying

5

"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."

David

5

"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."

Sonny

5

"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."

Ashleigh

5

"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."

David

5

"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."

Sonny

5

"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."

Ashleigh

Payment Options

Learn Now, Pay Over Time

BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.

To learn more about your payment options, view our course package.

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