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marketing

Part-Time (New York)

Search Engine Marketing

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Certificate Course

Search Engine Marketing Course

In Person or Online

View the Search Engine Marketing course package for pricing and curriculum details.

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Search Engine Marketing Course Overview

  • Develop a Search Engine Marketing Strategy

    In this SEO and SEM Analytics course, use search engine optimization (SEO) and pay-per-click (PPC) strategies to develop a comprehensive search engine marketing (SEM) plan.

  • Drive Web Traffic and Lead Generation

    Create and measure targeted SEM ad campaigns to drive web traffic and improve overall lead generation.

  • Optimize ROI

    Measure, analyze, and adjust SEM campaigns using Google Analytics and Google Ads to ensure maximum returns.

brainstation certificate

Earn a BrainStation Search Engine Marketing Certificate

When you complete your course, you will earn a BrainStation certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market.

Master Search Engine Marketing Tools

  • Google Ads

  • Google Analytics

  • Screaming Frog

  • Moz

Your Final Search Engine Marketing Project

With a brand of your choosing, conduct an SEO audit and develop a PPC strategy, implementing Google Analytics to measure performance. You will then present your suggestions in a client-facing presentation to earn your SEO and SEM Analytics certificate.

What You'll Learn

Search Engine Optimization

Learn and adopt SEO best practices to ensure your website shows up in the top results of relevant searches. Then understand how to improve your ranking by creating great copy.

Search Engine Marketing

Learn to leverage Google's Ads network to drive engaged traffic to your site. You will develop a campaign, write compelling ad copy, and understand the PPC bidding system to make better use of your advertising budget.

Google Analytics

Learn to to effectively use Google Analytics to measure the success of your marketing activities. Understand the performance of your campaigns to drive traffic and conversions on your site, and learn key insights about your customers and their behaviour.

Interested in what a typical day looks like?

State-of-the-Art Campuses Community Hubs Quantum Coffee
State-of-the-Art Campuses

Our campuses are designed to inspire creativity, collaboration, and focused learning, with bright, engaging classrooms, multifunctional event spaces, and comfortable lounges.

Community Hubs

Each of our campuses is a unique tech community hub, with immersive classes, flexible corporate training, industry events, expert panel discussions, and more.

Quantum Coffee

Stay connected (and caffeinated) with fellow classmates and instructors at Quantum Coffee, our very own coffeehouse.

The BrainStation Experience

  • Learn Cutting-Edge Techniques

    Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills, and tools.

  • Gain Hands-On Experience

    Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.

  • Leverage Synapse

    Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.

What Our Students Are Saying

5

"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."

David

5

"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."

Sonny

5

"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."

Ashleigh

5

"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."

David

5

"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."

Sonny

5

"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."

Ashleigh

Join a Community of World-Class Professionals

When you take a BrainStation course, you are learning with the very best. Enroll today to tap into a global network of instructors and students at some of the most innovative organizations in the world.

Flexible Payment Options

BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.

To learn more about course fees and payment options, view our course package.

  • Payment Plan

    Monthly Payment Plans

    Split your tuition into smaller monthly payments.

  • Sponsorship

    Employer Sponsorship

    Get your tuition reimbursed by your employer.

  • Scholarship

    Scholarships

    We offer a range of scholarships to make learning more accessible.

Please be advised: all scholarships must be approved and applied prior to enrollment in a BrainStation course or program.

Learn in One of Our State-of-the-Art Campuses

BrainStation has three campuses in three of North America's fastest growing tech hubs. Take a course in one of our beautiful campuses or online in the comfort of your own home or office.

Toronto

460 King St W

Toronto, ON

M5V 1K7

Vancouver

455 Granville St

Vancouver, BC

V6C 1T1

New York

503 Broadway

New York City, NY

10012

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