SEO Courses Overview
Develop a Search Engine Optimization Strategy
In this SEO and SEM Analytics course, use keyword research, search engine optimization (SEO) and pay-per-click (PPC) strategies to develop a comprehensive search engine marketing (SEM) plan.
Drive Web Traffic and Lead Generation
Create and measure targeted SEM ad campaigns to drive web traffic and improve overall lead generation.
Measure, analyze, and adjust SEM campaigns using Google Analytics and Google Ads to ensure maximum returns.
Earn a BrainStation Search Engine Marketing Certificate
When you complete your course, you will earn a BrainStation certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market.
Master Search Engine Marketing Tools
Your Final Search Engine Marketing Project
With a brand of your choosing, conduct keyword research and develop an SEO strategy, implementing Google Analytics to measure performance. You will then present your suggestions in a client-facing presentation to earn your SEO and SEM Analytics certificate.
What You'll Learn
Learn From Industry Leading Guest Speakers
BrainStation students get access to exclusive guest lectures and panel discussion events led by some of the world's leading subject matter experts and professionals.
Recent Industry Guests
CEO at Hootsuite
Chief Talent Officer at Shopify
VP of Digital & Cybersecurity Solutions at Mastercard
GM & VP of Product at Shopify
ECD at Wealthsimple
SVP, Data Science and Engineering at Shopify
VP of Marketing at Chief
VP, Digital Strategy & Product at Chipotle
Co-founder and CEO at Wealthsimple
Vice President & Head of Harry's Labs
Vice President at AWS
Head, Shaping the Future of Media at World Economic Forum
Head of EMEA at Shopify Plus
Sharmeen Browarek Chapp
Vice President of Community at Twitch
Head of Marketing at Google
Senior Data Scientist at Squarespace
VP, Brand & Integrated Marketing at Refinery29
UX Design Lead at Google
Senior Product Manager at The New York Times
Chief Design Officer at Airbnb
Head of Industry at Facebook
Lead Product Designer at Headspace
Head of Business Marketing, North America at Twitter
VP of Product Innovation at Verizon
Head of Remote at GitLab
Chief Product Officer at Ellevest
Interested in what a typical day looks like?
Our campuses are designed to inspire creativity, collaboration, and focused learning, with bright, engaging classrooms, multifunctional event spaces, and comfortable lounges.
Each of our campuses is a unique tech community hub, with immersive classes, flexible corporate training, industry events, expert panel discussions, and more.
Stay connected (and caffeinated) with fellow classmates and instructors at Quantum Coffee, our very own coffeehouse.
The BrainStation Experience
Learn Cutting-Edge Techniques
Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills, and tools.
Gain Hands-On Experience
Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.
Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.
What Our Students Are Saying
What our students say
The highlight was definitely the people. I think that's what makes the class so special.
Max Smillie, Regional Community Lead & Hub Curator at lululemonRead Full Story
Join a Community of World-Class Professionals
When you take a BrainStation course, you are learning with the very best. Enroll today to tap into a global network of instructors and students at some of the most innovative organizations in the world.
Flexible Payment Options
BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.
To learn more about course fees and payment options, view our course package.
Monthly Payment Plans
Split your tuition into smaller monthly payments.
Get your tuition reimbursed by your employer.
We offer a range of scholarships to make learning more accessible.
Please be advised: all scholarships must be approved and applied prior to enrollment in a BrainStation course or program.
Learn in One of Our State-of-the-Art Campuses
BrainStation has three campuses in three of North America's fastest growing tech hubs. Take a course in one of our beautiful campuses or online in the comfort of your own home or office.
460 King St W
455 Granville St
New York City, NY
Frequently Asked Questions
How advanced is the SEM course?
In the online Search Engine Marketing (SEM) course, you’ll use keyword research, Search Engine Optimization (SEO), link-building, and pay-per-click (PPC) research to develop a comprehensive SEM plan.
The course provides an in-depth overview of search engine and content marketing, but can be considered beginner-friendly.
Will I earn an SEM Certificate from this course?
Yes, when you complete the SEM course, you will earn your certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market when applying for digital marketing positions.
What payment options do you offer?
BrainStation offers some of the most competitive payment options for SEM training, with a range of flexible plans and scholarship opportunities.
Monthly payment installments
Allowing you to split your tuition into smaller monthly payments.
Get your tuition reimbursed by your employer.
We offer a range of scholarships to make learning SEM more accessible.
- Monthly payment installments
Are there any prerequisites for this SEM course?
BrainStation’s SEM course was created for those who have some experience with digital marketing, but are looking to get started with content marketing, link-building strategies, and generally have a better handle on search engines and SEM. There are no prerequisites for this course.
What kind of backgrounds do people have that take this course?
By enrolling in the SEM course, you can expect to learn from Instructors experienced in SEM, including local SEO strategy and on-page optimizations. You’ll collaborate with like-minded, ambitious professionals keen to boost their digital marketing skills.
From an educational point of view, 80 percent of learners at BrainStation have a post-secondary education, with 20 percent having earned a Master’s degree or PhD.
Professional backgrounds vary, but can include marketers looking to boost their content marketing skills or seo strategy, entrepreneurs who want to learn how to market their brands, or sales professionals who want to better understand digital marketing and work more cross-functionally with their team.
What SEM tools do we learn?
Throughout the SEM course, you will learn to work with tools that help you become a more efficient and effective digital marketer.
You’ll get hands-on experience with Google Ads, Google Analytics, Screaming Frog, and Moz to help you build cohesive campaigns.