Social Media Marketing Course

Part-Time

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  • Learn how to build a targeted social campaign to add value to your business

    We've trained individuals from the world-leading companies, including Google & Uber.

  • Understand how to reach your intended customers using segment best practices

    Learn from experts who bring their real-world experience to every class.

  • Get creative as you learn to write and design content to best target your audience

    Smaller class sizes make for a more interactive, collaborative learning experience.

  • Analyze your results and refine your scope to continue improving your return

    Don't just sit in front of a lecturer; hands-on learning allows you to work on real projects that matter to you.

Flexible Learning Options

Weeknights

10 Weeks

Weekends

5 Weeks

Weekdays

1 Week

What You'll Learn

You’ll learn how to create impactful social advertising strategies that drive value.

  • Social Ads Understand the utility of social ads throughout the customer journey.
  • Ad Placement Write engaging, human-friendly copy for the web.
  • Facebook + Instagram Using Business Manager, learn how to create and launch ads of various types.
  • LinkedIn Learn how to engage influencers to extend your campaign’s reach.
  • Additional Ad Platforms Explore ad opportunities on platforms such as LinkedIn, Pinterest, YouTube and Twitter.
  • Analytics Learn how to read, interpret and react to your ad analytics.
  • Social Ads Understand the utility of social ads throughout the customer journey.
  • Ad Placement Write engaging, human-friendly copy for the web.

Is This Course For Me?

The Social Media Marketing course is tailored for working professionals who are looking develop in depth understanding of social advertising. This part-time course will have students develop a comprehensive strategy for a particular brand, while also gaining hands on skills putting together a social ad campaigns. Students will work across a number of social platforms, both creating ads, understanding how to target their desired audiences, and how to measure the success of their efforts. Leaving this course, students will understand how to take a data-driven approach to social ad campaigns.

The course is hands-on and focuses on active learning, whether it be through case-based learning or team project work. As students progress throughout the program, they’ll develop a number of key deliverables to add to a body of work demonstrating their newfound skills. With constant feedback from Instructors working in-field, students will continually evaluate the quality of their work, ensuring it aligns with industry standards.

The Campus

The Classroom

Enjoy learning in a state-of-the-art classroom with beautiful brick and beam interiors, a fully stocked kitchen, and student lounge.

The Neighbourhood

Our campus is located at King & Spadina, steps away from some of the world's most influential technology companies, including Shopify and Google.

Events, Socials & Workshops

Join us for a Fireside Chat or Panel Discussion with thought-leaders coming from some of the world’s most influential companies.

Quantum Coffee

Grab a beverage at Quantum Coffee, our on-campus state-of-the-art café.

Due to the heritage status of 460 King St W, the upper floors of the building are stair-access only - there are no elevators. Please contact us in advance regarding any accessibility questions or concerns, which we will attempt to accommodate. BrainStation also offers Online learning options.

Our Ecosystem Partners

BrainStation's Educators come from world class digital companies like:

Nicole

Learning Advisor

Request a Course Package to receive course, project and Educator details.

Student Payment Plans

We work with our students to make our programs accessible and affordable.

We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with a Learning Advisor today to learn about financing options and explore our range of scholarship opportunities.

Toronto Campus

460 King St. West
Toronto, Ontario M5V 1K7
Map

+1 (800) 903-5159