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Join a dynamic group of like-minded professionals and industry leaders.
As any marketer will tell you, attention spans are not what they used to be. With so much information and content available - at all times - it’s become increasingly difficult to reach consumers. How do you break through the noise?
More and more, brands and marketers are replacing traditional marketing and sales jargon with storytelling, creating engaging content that is educational and entertaining.
“Everyone loves a good story,” and for good reason: stories are personal and emotional; they build trust with the storyteller; and most importantly, they capture and hold the attention. Join us for a discussion on the art of storytelling through content marketing. Learn how panelists have found brand success by creating a memorable experience for their customers, and their content strategies to keep people engaged in the age of distraction.
*Tickets are non-refundable and non-transferable
6:00PM - Doors open, refreshments & networking
6:30PM - Panel discussion begins, with moderated Q&A
7:45PM - Mingling
8:00PM - Event end
Writer & Social Media for the Vancouver Canucks
If you've ever laughed, been confused or slightly offended by anything the Vancouver Canucks have posted on social media, you have Derek Jory to blame. He's been the social voice of the Canucks for 11 years, helping run @Canucks on Twitter, Instagram, Facebook and Snapchat, while also covering the Canucks writing features and Fort Nucks blogs on Canucks.com. Find him on Twitter @NoJoryous.
Partner, Engagement at Monday Creative Inc.
Amanda lives to find and tell stories. She’s done it for more than 15 years for brands like Kit and Ace, lululemon and Joey Restaurants. At Monday she’s on the frontline, hearing client stories and finding strategic ways to bring them to the right audience. Amanda has a Masters in Publishing from SFU and teaches digital storytelling at UBC. She has sat on the boards of the BCAMA and SAD Mag, and recently celebrated her 7th year as a Big Sister.
Co-founder and CEO of Daily Hive
Karm is Co-founder and CEO of Daily Hive and a full-time Chartered Professional Accountant. In 2017, Vancouver Magazine named Karm and his business partners among the 50 most powerful and influential people in Vancouver's political, tech, education, and business sectors. When he's not sending emails or attending meetings, you'll likely find him playing video games, eating burgers, admiring street art, or watching The Simpsons.
Brand Content Manager at Arc'teryx
As the Brand Content Manager, Jill looks after Arc’teryx story-telling and content creation including campaigns, film project, the Arc’teryx Bird Blog and social media. She ensures stories from the company, athletes and contributors are told in a creative way that fit and strengthen the voice of the brand. A passionate skier and mountain biker, Jill finds inspiration exploring the mountains and loves the creative process behind developing engaging content.
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