Full-Day Digital Marketing Workshop

Thursday, February 2nd, 2017
9:00 - 5:00 PM

460 King Street West Enter through the glass doors on Spadina. Map

Cost $600
What you'll get

Event Details

Digital Marketing is one of the most exciting and fastest growing facets of tech, boasting a unique combination of creative thinking, strategy and data analytics. With today's ever-changing arena of social media channels, algorithms and marketing platforms, it's more important than ever for Marketers to be familiar with the digital landscape and leveraging data to build strategies around where their audience is engaged.

 

This one-day workshop is tailored to marketing professionals who want to sharpen their skills, design or business professionals who want to learn how to better communicate with their Digital Marketing team, or those looking to build their own online presence.  

 

Content is broken down into four categories: Branding & Strategy, Community & Social Media, Campaign Development, and SEO & Analytics. Our industry experts are constantly updating the curriculum to include the most up-to-date platforms, trends and processes.  

 

 

What You'll Learn

 

  • Brand building basics
  • Defining your KPIs 
  • Developing a content strategy
  • Data-driven decision making to build effective campaigns
  • Intro to Search Engine Optimization (SEO)
  • Intro to Google AdWords (SEM)
  • Techniques to get the most out of your organic and paid social media efforts
  • Customer Segmentation

  

 

What You'll Get

 

  • The foundations to build a comprehensive digital marketing strategy, for personal or business
  • Additional readings & resources
  • Catered lunch from a local favourite
 
 
What to Bring
 
  • Please bring a laptop and charger

 

 

*This event is non-refundable and non-transferable! 

Join Us

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What You'll Get

Insights from industry experts

Snacks & refreshments at our campus

Networking opportunity with like-minded professionals

Toronto Campus

460 King St. West
Toronto, Ontario M5V 1K7
Map

+1 (800) 903-5159