Future of Cannabis | Canopy, Hiku, PwC, Lift & Co. and Ample Organics

Event Overview

Curious about the future of cannabis given the recent legal milestones? Wondering what direction the cannabis economy is heading? The upcoming legalization of recreational cannabis has created widespread discussion surrounding Canada’s evolving cannabis economy. Not only is Canada the first G7 country to legalize recreational use, but also legalized medical use in 2001.

With these changes quickly approaching, we’ve gathered industry experts to share their experiences and predictions for cutting edge developments in the Canadian industry. Our panelists offer perspective from Canopy Growth Corporation, Lift & Co., PwC, Hiku Brands and Ample Organics.

Join us as we chat with various stakeholders about the upcoming challenges and milestones to come. From tracking software, deal practices, ecommerce, marketing strategies and the evolution out of brick & mortar locations–we will discuss the transformative landscape of cannatech and the cannabis economy.

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We'll be offering a complete catered event as well as opening up our beautiful outdoor patio space. View the beautiful tech centre bustle while participating in this insightful discussion with industry experts. Get to know our panelists below.

Amy Wasserman, Senior Director of Marketing, Recreational Cannabis at Canopy Growth Corporation–Amy leads the development and execution of all marketing activities for Canopy's suite of owned and partner brands, including Tweed, Leafs By Snoop, FORIA, DNA Genetics and beyond. 

Kerri-Lynn McAllister, CMO at Lift & Co.–Kerri-Lynn takes on a comprehensive responsibility of marketing across all platforms and categories within Lift & Co., a trailblazing technology company that connects the cannabis community.

Michael Black, Director at PwC–Michael was one the founder's of the PwC's cannabis practice to advise the burgeoning domestic and international industries. To date, Michael's cannabis clients have included licensed producers, adjacent industries such as pharmaceutical and beverage-alcohol, retail distributors and ancillary businesses.

Josh Lyon, Vice President of Marketing and Partnerships at Hiku Brands–Josh originally studied and worked with Fortune 100s and 500s, agencies and properties on how best to reach, engage and incent their customer base. Currently, he is working at Hiku Brands, Canada’s preeminent cannabis brand-house including Tokyo Smoke.

John Prentice, CEO at Ample Organics–John is the CEO of the seed-to-sale software solution used by the majority of Canada’s Licensed Producers and designed for compliance with Health Canada’s Access to Cannabis for Medical Purposes Regulations. 

*Event is non-refundable and non-transferable.