Search Engine Marketing Fundamentals

Monday, January 8th, 2018
6:30 - 8:00 PM

Event Details

Experience learning SEO/SEM & Analytics at BrainStation with an introductory evening workshop. 

Looking to boost your career potential by learning SEO, Google AdWords & Analytics? BrainStation’s part-time SEO/SEM & Analytics course is an effective medium for achieving your digital goals because it is led by an industry expert, it’s hands-on, and you’re accountable to your Educator and peers. If SEO/SEM & Analytics is something you’re curious to dive deeper into, this 90 minute Intro To SEO/SEM & Analytics Workshop is an excellent precursor to the part-time course and offers a great taste of the BrainStation learning experience.

The workshop will provide you with the basic understanding of search engines and analytics, as well as an overview of the essential skills of an SEO expert and the tools they use when building effective SEO strategies for brands. We’ll also discuss how to use Google AdWords to create paid search and display ads, and dive into Google Analytics to learn about its key features and reporting tools. 


Please remember that this is an online introduction webinar for our Data Analytics online course.

You will be tuning in from the comfort of your own home through our custom built portal. 


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Topics of Discussion

Gain insight into how search engines work

Understand the significance of keywords in any search marketing discipline

Understand how to conduct basic keyword research to set your search strategy up for success

Learn about the utility of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) in marketing strategies

Gain exposure to how SEM and SEO differ in execution