Introductory Workshop

Search Engine Marketing Fundamentals

Thursday July 12th, 2018

6:00 - 7:30 PM

455 Granville Street, Suite 400

455 Granville St Enter through the lobby and join us on the 4th Floor.

Details

$20.00

What You Get
Reserve Your Spot

Event Details

Looking to boost your career potential by learning SEO, Google AdWords & Analytics? Experience what learning SEO/SEM & Analytics at BrainStation is all about.

Our Part-time SEO/SEM & Analytics course is an effective medium for achieving your digital goals, as the program is hands-on, project-based and led by an active industry expert. If you’re curious to dive deeper into SEO/SEM & Analytics, this 90 minute workshop is an excellent precursor to the Part-time course course while offering a sense of the BrainStation learning experience. You'll have a chance to explore our learning model, custom portal and chat with Learning Advisors.

Search Engine Marketing Fundamentals will provide you with the basic understanding of search engines and analytics, as well as an overview of the essential skills of an SEO expert. Discuss the tools they use when building effective SEO strategies for brands and how to use Google AdWords to create paid search and display ads. You will also explore Google Analytics to learn about its key features and reporting tools. Please remember to bring a charged laptop to the workshop as outlet space is limited.

*Event is non-refundable and non-transferable.

Topics of Discussion

  • Search engines and how they function
  • Significance of keywords in any search marketing discipline
  • Conducting basic keyword research to set your search strategy up for success
  • The utility of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) in marketing strategies
  • Differences in executing SEM and SEO

What You'll Get

Insights from industry experts

Snacks & refreshments at our campus

Networking opportunity with like-minded professionals

Reserve Your Spot

Vancouver Campus

455 Granville Street, Suite 400
Vancouver, BC

Vancouver

Ready to Start Learning?

Join a dynamic group of like-minded professionals and industry leaders.

Thursday July 12th, 2018

6:00 - 7:30 PM

455 Granville Street, Suite 400

455 Granville St Enter through the lobby and join us on the 4th Floor.

Details

$20.00

What You Get
Reserve Your Spot

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