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Availability

Introductory Workshop

Search Engine Marketing Fundamentals

Tuesday July 17th, 2018

6:30 - 8:00 PM

460 King St. West

Details

$20.00

What You Get
Reserve Your Spot

Event Details

Looking to boost your career potential by learning SEO, Google AdWords & Analytics? Experience what learning SEO/SEM & Analytics at BrainStation is all about.

Our Part-time SEO/SEM & Analytics course is an effective medium for achieving your digital goals, as the program is hands-on, project-based and led by an active industry expert. If you’re curious to dive deeper into SEO/SEM & Analytics, this 90 minute workshop is an excellent precursor to the Part-time course course while offering a sense of the BrainStation learning experience. You'll have a chance to explore our learning model, custom portal and chat with Learning Advisors.

Search Engine Marketing Fundamentals will provide you with the basic understanding of search engines and analytics, as well as an overview of the essential skills of an SEO expert. Discuss the tools they use when building effective SEO strategies for brands and how to use Google AdWords to create paid search and display ads. You will also explore Google Analytics to learn about its key features and reporting tools. 

*Event is non-refundable and non-transferable.

Speakers

Pedro Martheyn

Pedro Martheyn

Head of Growth at KRFTWRK, Lead Digital Marketing and SEO/SEM & Analytics Instructor at BrainStation

Pedro is a growth, performance and product expert with over 9 years of experience in search, social, video, display, product, and marketing. Former Sr. Product Lead at Twitter and Head of Search Engine Marketing at Performics Canada, Pedro specializes in building, managing, and scaling growth and product initiatives. 

Topics of Discussion

  • Search engines and how they function
  • Significance of keywords in any search marketing discipline
  • Conducting basic keyword research to set your search strategy up for success
  • The utility of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) in marketing strategies
  • Differences in executing SEM and SEO

What You'll Get

Insights from industry experts

Snacks & refreshments at our campus

Networking opportunity with like-minded professionals

Reserve Your Spot

Toronto Campus

460 King St. West
Toronto, Ontario M5V 1K7

Toronto

Ready to Start Learning?

Join a dynamic group of like-minded professionals and industry leaders.

Tuesday July 17th, 2018

6:30 - 8:00 PM

460 King St. West

Details

$20.00

What You Get
Reserve Your Spot

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