Introductory Workshop

Search Engine Marketing Fundamentals

Thursday June 7th, 2018

6:30 - 8:00 PM

Online

Details
Reserve Your Spot

Event Details

Looking to boost your career potential by learning SEO, Google AdWords & Analytics? Experience what learning SEO/SEM & Analytics at BrainStation's online campus is all about. Our part-time SEO/SEM & Analytics course is an effective medium for achieving your digital goals because it is led by an industry expert, it’s hands-on, and you’re accountable to your Educator and peers. If SEO/SEM & Analytics is something you’re curious to dive deeper into, this 90 minute workshop is an excellent precursor to the part-time course and offers a great taste of the BrainStation online learning experience.

Search Engine Marketing Fundamentals will provide you with the basic understanding of search engines and analytics, as well as an overview of the essential skills of an SEO expert and the tools they use when building effective SEO strategies for brands. We’ll also discuss how to use Google AdWords to create paid search and display ads, and dive into Google Analytics to learn about its key features and reporting tools. 

Topics of Discussion

  • Gain insight into how search engines work
  • Understand the significance of keywords in any search marketing discipline
  • Understand how to conduct basic keyword research to set your search strategy up for success
  • Learn about the utility of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) in marketing strategies
  • Gain exposure to how SEM and SEO differ in execution

Speakers

Trevor Martin

Trevor Martin

Lead SEO/SEM & Analytics Instructor

Trevor is a search marketing specialist and instructor, with over five years of experience in SEO and PPC. In that time, he has worked for companies of all sizes, across a variety of industries and verticals, including ecommerce, car rentals, SaaS and accounting services. Trevor creates custom marketing solutions that addresses each company’s unique business needs, which has increased digital revenues by as much as 30%. He is passionate about digital marketing and has taught BrainStation’s search marketing course for the last two years, helping Toronto’s businesses and entrepreneurs take their business to the next level.

What You'll Get

Insights from industry experts

Snacks & refreshments at our campus

Networking opportunity with like-minded professionals

Reserve Your Spot

Online Campus

Link to event provided on the day of the event

Ready to Start Learning?

Join a dynamic group of like-minded professionals and industry leaders.

Thursday June 7th, 2018

6:30 - 8:00 PM

Online

Details
Reserve Your Spot

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