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Introductory Workshop

Search Engine Marketing Fundamentals

Wednesday March 20th, 2019

6:30 - 8:00 PM EST

Link to the event provided on the day of the event

Details

Free

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Event Details

Looking to boost your career potential by learning SEO, Google AdWords & Analytics? Experience what learning Search Engine Markeing through BrainStation's Online Live learning platform is all about. Our part-time Search Engine Marketing course is an effective medium for achieving your digital goals because it is led by an industry expert, it’s hands-on, and you’re accountable to your Educator and peers. If SEM is something you’re curious to dive deeper into, this 90 minute workshop is an excellent precursor to the part-time course and offers a great taste of the BrainStation online learning experience.

Search Engine Marketing Fundamentals will provide you with the basic understanding of search engines and analytics, as well as an overview of the essential skills of an SEO expert and the tools they use when building effective SEO strategies for brands. We’ll also discuss how to use Google AdWords to create paid search and display ads, and dive into Google Analytics to learn about its key features and reporting tools. 

For an optimal webinar experience, please make sure you have access to a computer and a strong internet connection.

Topics of Discussion

  • Gain insight into how search engines work
  • Understand the significance of keywords in any search marketing discipline
  • Understand how to conduct basic keyword research to set your search strategy up for success
  • Learn about the utility of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) in marketing strategies

Online Campus

Link to event provided on the day of the event

Ready to Start Learning?

Join a dynamic group of like-minded professionals and industry leaders.

Wednesday March 20th, 2019

6:30 - 8:00 PM EST

Link to the event provided on the day of the event

Details

Free

Reserve Your Spot

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