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Introductory Workshop

Search Engine Marketing Fundamentals

Monday September 16th, 2019

6:30 - 8:00 PM ET

Link to the event provided on the day of the event

Details

Free

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Event Details

Search Engine Marketing Fundamentals will provide you with the basic understanding of search engines and analytics, as well as an overview of the essential skills of an SEO expert. We’ll discuss the tools used to build effective SEO strategies for brands and how to use Google AdWords to create paid search and display ads. We’ll also explore Google Analytics to learn about its key features and reporting tools. 

 

If you’re curious to dive deeper into SEO, SEM and Analytics, this 90-minute workshop is an excellent precursor to our Professional Development Certificate Course while offering a sense of the BrainStation learning experience. You'll have a chance to explore our learning model, custom portal and learn from an industry expert.

 

For an optimal webinar experience, please make sure you have access to a computer and a strong internet connection.

 

Topics of Discussion

  • The utility of SEM and SEO in marketing strategies
  • How SEM and SEO differ in execution
  • The significance of keywords in any search marketing discipline
  • How to conduct basic keyword research to set your search strategy up for success

Online Campus

Link to event provided on the day of the event

Ready to Start Learning?

Join a dynamic group of like-minded professionals and industry leaders.

Monday September 16th, 2019

6:30 - 8:00 PM ET

Link to the event provided on the day of the event

Details

Free

Reserve Your Spot

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