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Search Engine Marketing Fundamentals will provide you with the basic understanding of search engines and analytics, as well as an overview of the essential skills of an SEO expert. We’ll discuss the tools used to build effective SEO strategies for brands and how to use Google AdWords to create paid search and display ads. We’ll also explore Google Analytics to learn about its key features and reporting tools.
If you’re curious to dive deeper into SEO, SEM and Analytics, this 90-minute workshop is an excellent precursor to our Professional Development Certificate Course while offering a sense of the BrainStation learning experience. You'll have a chance to explore our learning model, custom portal and learn from an industry expert.
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