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Looking to boost your career potential by learning SEO, Google AdWords & Analytics? Experience what learning SEO/SEM & Analytics at BrainStation is all about.
Our Part-time SEO/SEM & Analytics course is an effective medium for achieving your digital goals, as the program is hands-on, project-based and led by an active industry expert. If you’re curious to dive deeper into SEO/SEM & Analytics, this 90 minute workshop is an excellent precursor to the Part-time course course while offering a sense of the BrainStation learning experience. You'll have a chance to explore our learning model, custom portal and chat with Learning Advisors.
Search Engine Marketing Fundamentals will provide you with the basic understanding of search engines and analytics, as well as an overview of the essential skills of an SEO expert. Discuss the tools they use when building effective SEO strategies for brands and how to use Google AdWords to create paid search and display ads. You will also explore Google Analytics to learn about its key features and reporting tools.
*Event is non-refundable and non-transferable.
Manager of Digital Acquisitions at President's Choice Financial
Kyle has been working in Digital Marketing for the past 6 years with a focus in SEM, SEO, Display and Web Analytics. He currently works for Loblaw in the PC Financial division as the Manager of Digital Acquisitions. A few responsibilities include strategy and execution of acquiring new customers for the bank through digital channels like SEM, SEO and affiliate.
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